Gunnar Sigurðsson

Baugur Group hf is a private equity investment firm based in Reykjavík, Iceland. Established in 1989 when Jóhannes Jónsson and his son, Jón Ásgeir Jóhannesson, founded the Bónus supermarket chain. In 2003, Mundur ehf, an Icelandic holding firm, acquired a majority share in Baugur and subsequently the firm was de-listed from the Iceland Stock Exchange. Baugur focuses on investments in retail, media and technology, property and financial investments. The firm also has offices in London and Copenhagen. Baugur has joined a carbon offset program which aims to reforest Rwanda. The firm is also a sponsor of UNICEF in Iceland and part of the Healing Foundation in the UK.

HFL Realisations Ltd. engages in the operation as a department stores and other retail businesses. The company was founded on December 11, 1941 and is headquartered in Edinburgh, the United Kingdom.

Baugur UK Ltd. (Baugur UK) is the London-based subsidiary of Baugur Group HF, itself a subsidiary of Mundur EHF in Iceland. Established in 2003, Baugur UK is an international investment firm which focuses on retail, property and media investments in Iceland, the UK and Scandinavia

Hamleys of London Ltd. engages in the retail business of toys, games, and gifts. It offers arts and crafts, action toys, dolls, gaming products, outdoor products, preschool products and soft toys. The company was founded by William Hamley in 1760 and is headquartered in London, the United Kingdom.

Kvika Securities Ltd. is a financial services company based in London, UK. and has subsidiaries in United Kingdom. The British company offers asset management and corporate finance services with a focus on long-term performance. The private company's asset management services aim to provide the best management services guided by clients ’ long term interests. Meanwhile, their corporate finance services provide various types of advisory services in connection with investments and financing. The company's strategy is centered on establishing reliable business relations and making their clients’ interests the first priority. Gunnar Sigurðsson has been the CEO of the company since 2015.

Virding hf /Private Equity/ (Virding PE) is the private equity division of Virding hf in Iceland. Established in 1999, Virðing hf merged with Auður Capital hf in 2014. Auður Capital was founded in 2007 by Halla Tomasdottir and Kristin Petursdottir the aim of incorporating feminine values into finance. Based in Reykjavik, the firm manages the EDDE and AUÐUR I private equity funds, seeking to take advantage of opportunities offered by long-term investment in small- to medium-sized private companies. Virding PE’s private equity funds are supervised by the Icelandic Financial Supervisory Authority (FME).

Part of OSF II ehf, OSF (UK) II Ltd. is a British finance services company. The company is based in Mayfair, UK. OSF (UK) II was founded in 2017.

Part of Kvika Securities Ltd., Ortus Secured Finance Ltd. provides short term loan services. The company is based in London, UK. The British company was founded in 2012 by Richard Beenstock. Richard Beenstock has been the CEO since 2012. Ortus Secured Finance was acquired by Kvika Securities Ltd. on February 24, 2022.