Deborah Benton
Founder at Willow Growth Partners Management LLC
Profile
Deborah is the Founder & Managing Partner at Willow Growth Partners.
In 2014, Deborah launched a family office vehicle focused on investing in seed-stage consumer brands and enabling tech companies.
During this time, Deborah assumed a number of Director and Advisory board roles to support the successful growth and development of her portfolio companies.
Prior to investing, Deborah held executive-level operating roles including President and Chief Operating Officer of Nasty Gal, an online women’s fashion brand, and Chief Operating Officer at ShoeDazzle, an online women’s subscription footwear company co-founded by Kim Kardashian.
Earlier in her career, Deborah was the EVP of Inside Sales and Operations at Teleflora.
After business school, Deborah began her career in management consulting and moved into an operational role at eToys during the early rise of eCommerce.
Deborah earned both Master of Business Administration and Bachelor of Arts (Health) degrees from Queen’s University at Kingston, Canada.
Deborah Benton active positions
| Companies | Position | Start |
|---|---|---|
The Bouqs Co.
 The Bouqs Co. Specialty StoresRetail Trade The Bouqs Co. provides online flower delivery services. Its delivery service puts the class back into mail-order blooms by way of a beautiful virtual shop and boutique bouquets. The firm also provides business services like corporate gifting, business subscriptions, and event flowers. The company was founded by John Tabis and Juan Pablo Montufar in 2012 and is headquartered in Los Angeles, CA. | Director/Board Member | 01/02/2015 |
Willow Growth Partners Management LLC
 Willow Growth Partners Management LLC Investment ManagersFinance Willow Growth Partners Management LLC (Willow Growth Partners) is an Independent Venture Capital firm. The firm is headquartered in Los Angeles, California. It is founded by Deborah A. Benton and Amanda Schutbank. | Founder | 01/01/2020 |
Former positions of Deborah Benton
| Companies | Position | End |
|---|---|---|
| LEAF GROUP LTD. | Chairman | 14/06/2021 |
Kaktus Capital
 Kaktus Capital Investment ManagersFinance Kaktus Capital is an Independent Venture Capital Firm founded in 2014. The firm is headquartered in Jackson. | Private Equity Investor | 31/03/2020 |
Mitchell Madison Group LLC
 Mitchell Madison Group LLC Miscellaneous Commercial ServicesCommercial Services Mitchell Madison Group LLC provides global cost management consulting services. Its services include performance improvement, strategic services, business analytics and staff augmentation. The firm specializes in credit, market and operational risk, process reengineering, pricing optimization, and technology management. The company has offices in New York, Los Angeles, Manila, Paris, Munich and Germany. The company was founded by Rolf Thrane in 1991 and is headquartered in Jackson, WY. | Private Equity Investor | 01/02/2020 |
Vow To Be Chic, Inc.
 Vow To Be Chic, Inc. Miscellaneous Commercial ServicesCommercial Services Vow To Be Chic, Inc. was engaged in designing and manufacturing apparel. The firm offered bridal and marriage dresses, watches, and accessories on rental and sales basis. The company was founded by Kelsey Doorey in 2013 and was headquartered in Santa Monica, CA. | Director/Board Member | 01/05/2018 |
NG DIP, Inc.
 NG DIP, Inc. Commercial Printing/FormsCommercial Services NG DIP, Inc. used sell new and vintage clothing, accessories and shoes online. It offers clothes, such as dresses, tops, bottoms, intimates, outerwear, swimwear, shoes, including platforms, boots, wedges, heels, booties, sandals, flats, litas, accessories which include bags, jewelry, eyewear, watches, hats, scarves, gloves, belts, socks and legwear. The company was founded by Sophia Amoruso and Sheree Waterson in 2006 and was headquartered in Los Angeles, CA. | President | 01/04/2014 |
Training of Deborah Benton
| Queen's University | Masters Business Admin |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 12 |
|---|---|
The Bouqs Co.
The Bouqs Co. Specialty StoresRetail Trade The Bouqs Co. provides online flower delivery services. Its delivery service puts the class back into mail-order blooms by way of a beautiful virtual shop and boutique bouquets. The firm also provides business services like corporate gifting, business subscriptions, and event flowers. The company was founded by John Tabis and Juan Pablo Montufar in 2012 and is headquartered in Los Angeles, CA. | Retail Trade |
Leaf Group Ltd.
 Leaf Group Ltd. Internet RetailRetail Trade Leaf Group Ltd. engages in creating brands for lifestyle categories, including art and design, fitness and wellness, and home and decor. It operates through the Marketplaces and Media segments. The Marketplaces segment includes art and design marketplaces that serve a global community of independent artists, which consists of Society6.com and Deny Designs brands. The Media segment consists of owned and operated media properties that publish content, including videos, articles, and designed visual formats, on various category-specific properties with distinct editorial voices. The company was founded by Shawn J. Colo, Lawrence D. Fitzgibbon and Richard M. Rosenblatt in 2006 and is headquartered in Santa Monica, CA. | Retail Trade |
Tomboy Exchange, Inc.
 Tomboy Exchange, Inc. Apparel/Footwear RetailRetail Trade Tomboy Exchange, Inc. retails women's loungewear. It offers underwear, apparel, and shorts. The company was founded by Fran Dunaway and Naomi Gonzalez in 2013 and is headquartered in Seattle, WA. | Retail Trade |
Kaktus Capital
Kaktus Capital Investment ManagersFinance Kaktus Capital is an Independent Venture Capital Firm founded in 2014. The firm is headquartered in Jackson. | Finance |
ShoeDazzle.com, Inc.
 ShoeDazzle.com, Inc. Advertising/Marketing ServicesCommercial Services ShoeDazzle.com, Inc. specializes in the development and operation of online fashion and styling platforms. The firm designs Internet-based communities and portals that offer fashion recommendation and personalized styling services. It also offer users with access to monthly selection of shoes and fashion accessories and their platform applications and services encompass personalized designs, look books, gift cards, product deals, and shipping. The company was founded by Kimberly Noel Kardashian, Brian S. Lee, Robert Leslie Shapiro and M. J. Eng in 2009 and is headquartered in Santa Monica, CA. | Commercial Services |
Carbon 38, Inc.
 Carbon 38, Inc. Apparel/Footwear RetailRetail Trade Carbon 38, Inc. manufactures and distributes sportswear. It offers fitness, fashion, and activewear. The company was founded in 2012 by Katie Warner Johnson and Caroline Gogolak and is headquartered in Los Angeles, CA. | Retail Trade |
NG DIP, Inc.
NG DIP, Inc. Commercial Printing/FormsCommercial Services NG DIP, Inc. used sell new and vintage clothing, accessories and shoes online. It offers clothes, such as dresses, tops, bottoms, intimates, outerwear, swimwear, shoes, including platforms, boots, wedges, heels, booties, sandals, flats, litas, accessories which include bags, jewelry, eyewear, watches, hats, scarves, gloves, belts, socks and legwear. The company was founded by Sophia Amoruso and Sheree Waterson in 2006 and was headquartered in Los Angeles, CA. | Commercial Services |
Teleflora LLC
 Teleflora LLC Specialty StoresRetail Trade Teleflora LLC operates flower and gift shops. Its services include quick checkout, address book, gift reminder, email newsletters, promotions and offers, same-day delivery, featured artists and partners, flowers in a gift, florist's choice, advanced gift search, personal gift cards and multiple ship-to addresses. The company was founded in 1934 and is headquartered in Los Angeles, CA. | Retail Trade |
Vow To Be Chic, Inc.
Vow To Be Chic, Inc. Miscellaneous Commercial ServicesCommercial Services Vow To Be Chic, Inc. was engaged in designing and manufacturing apparel. The firm offered bridal and marriage dresses, watches, and accessories on rental and sales basis. The company was founded by Kelsey Doorey in 2013 and was headquartered in Santa Monica, CA. | Commercial Services |
Willow Growth Partners Management LLC
Willow Growth Partners Management LLC Investment ManagersFinance Willow Growth Partners Management LLC (Willow Growth Partners) is an Independent Venture Capital firm. The firm is headquartered in Los Angeles, California. It is founded by Deborah A. Benton and Amanda Schutbank. | Finance |
Mitchell Madison Group LLC
Mitchell Madison Group LLC Miscellaneous Commercial ServicesCommercial Services Mitchell Madison Group LLC provides global cost management consulting services. Its services include performance improvement, strategic services, business analytics and staff augmentation. The firm specializes in credit, market and operational risk, process reengineering, pricing optimization, and technology management. The company has offices in New York, Los Angeles, Manila, Paris, Munich and Germany. The company was founded by Rolf Thrane in 1991 and is headquartered in Jackson, WY. | Commercial Services |
Nasty Gal Ltd.
 Nasty Gal Ltd. Wholesale DistributorsDistribution Services Nasty Gal Ltd. designs and retails clothing. The company is headquartered in Manchester, the United Kingdom. | Distribution Services |
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