Brock Weatherup
Chief Executive Officer at PetFoodDirect, Inc.
Profile
Brock Weatherup currently serves as an Operating Partner on the Private Equity Investment Team.
Brock is a startup founder, C-suite executive, leader of high growth value creation in consumer businesses, active angel investor and passionate advocate about consumers and their interactions with digital media and commerce.
Brock was most recently the CEO and co-founder of Great Pet (acquired by Covetrus), a company focused on creating extraordinary value in the pet industry through innovation including GreatPetCare, TheAnxiouspet and @DogsOfInstagram.
Prior, Brock was the EVP/Chief Innovation and Digital Officer at Petco, and SVP/Chief Digital Officer of Petsmart.
Brock was also the CEO/Co-Founder of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica).
Brock Weatherup active positions
| Companies | Position | Start |
|---|---|---|
PetFoodDirect, Inc.
 PetFoodDirect, Inc. Specialty StoresRetail Trade PetFoodDirect.com provides online retail services for pet foods and accessories. It manufactures canned and dry pet food for dogs, puppies, cats, kittens, birds, rabbits, ferrets, guinea pigs, hamsters, fish, and other domestic animals. The company was founded by Jon Roska in 1997 and is headquartered in Harleysville, PA. | Chief Executive Officer | 11/02/2010 |
Andreas Troeger GmbH
 Andreas Troeger GmbH Trucks/Construction/Farm MachineryProducer Manufacturing Andreas Troeger GmbH provides maintenance and repairs of all types of commercial vehicles of all classes, legal studies, commercial vehicle rental and accident repair are part of the company's comprehensive range. It also offers Installation of radio and Telefananlage, installation of telematics systems. The company is headquartered in Saalfeld, Germany. | Chief Executive Officer | - |
Metamorphosis Partners LLC
 Metamorphosis Partners LLC Agricultural Commodities/MillingProcess Industries Metamorphosis Partners LLC creates, operates, accelerates and markets next-level pet content, products and services. The company is headquartered in La Jolla, CA. | Chief Executive Officer | 01/09/2019 |
MidOcean US Advisor LP
 MidOcean US Advisor LP Investment ManagersFinance MidOcean US Advisor LP (MidOcean Partners) is a private equity firm founded in 2003 by James Edward Virtue. The firm is headquartered in New York. | Consultant / Advisor | 01/04/2022 |
Petshopbowl Ltd.
 Petshopbowl Ltd. Internet RetailRetail Trade Petshopbowl Ltd., operating under the name PetShop.co.uk, is an online pet store that was founded in 2010 with the help of a £5,000 loan from the Prince's Trust. The British company offers a variety of pet foods and supplies for purchase online, with a focus on providing excellent customer service and free delivery for orders over £19.99. | Director/Board Member | 01/06/2016 |
TrustedHousesitters Ltd.
 TrustedHousesitters Ltd. Agricultural Commodities/MillingProcess Industries TrustedHousesitters Ltd. operates pet care home. It specializes in housesitting, pet care, home security, pet sitting, and travel. The company was founded by Andy Peck and Rachel Martin in 2010 and is headquartered in London, the United Kingdom. | Director/Board Member | 01/09/2021 |
Mission Engine LLC
 Mission Engine LLC Investment ManagersFinance Mission Engine LLC (MissionOG) is a venture capital firm founded in 2012 by Kevin O’nell, Eugene Lockhart, George Krautzel, Andrew Kese and Andy Newcomb. The firm is headquartered in Philadelphia, Pennsylvania. | Consultant / Advisor | 01/09/2014 |
Former positions of Brock Weatherup
| Companies | Position | End |
|---|---|---|
Petco Animal Supplies, Inc.
 Petco Animal Supplies, Inc. Specialty StoresRetail Trade Petco Animal Supplies, Inc. retails premium pet food, supplies, services and companion animals. The firm specializes in pet services, dog food, dog supplies, dog products, dog beds, cat food, cat supplies, cat products, cat beds, fish tanks, fish supplies, small animal and reptile supplies. The company was founded by Walter Evans in 1965 and is headquartered in San Diego, CA. | Corporate Officer/Principal | 01/03/2019 |
ICONYC labs
 ICONYC labs Investment ManagersFinance ICONYC labs (ICONYC labs) is a venture capital firm founded in 2015 by Eyal Bino and Arie Abecassis. The firm is headquartered in New York. | Private Equity Investor | 01/01/2019 |
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Training of Brock Weatherup
| The University of Colorado | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Private companies | 18 |
|---|---|
Fathead LLC
 Fathead LLC Commercial Printing/FormsCommercial Services Fathead LLC manufactures and designs sports and entertainment wall graphics. It offers college sports helmets, college sports logos, cow boys cheerleaders, wicked wrestling entertainment, action sports, tennis, military, soccer, fatheads, batman, superman, star wars, family guys, sports illustrated swimsuits, spider-man 3, fantastic four, hulks, X-men, Hannah Montana and high school musical fatheads. The company was founded by Warshak Steve in 2006 and is headquartered in Detroit, MI. | Commercial Services |
PetFoodDirect, Inc.
PetFoodDirect, Inc. Specialty StoresRetail Trade PetFoodDirect.com provides online retail services for pet foods and accessories. It manufactures canned and dry pet food for dogs, puppies, cats, kittens, birds, rabbits, ferrets, guinea pigs, hamsters, fish, and other domestic animals. The company was founded by Jon Roska in 1997 and is headquartered in Harleysville, PA. | Retail Trade |
Pet360, Inc.
 Pet360, Inc. Specialty StoresRetail Trade Pet360, Inc. provides online information on pet care. It provides pet owners a place to engage and connect, gain advice and news, alerts about brands, ordering solutions for food, medicine and other related products. The company was founded by Brock Weatherup and is headquartered in Harleysville, PA. | Retail Trade |
PetSmart LLC
 PetSmart LLC Specialty StoresRetail Trade PetSmart, Inc. owns and operates retail pet product stores. Its services include pet grooming, petshotel, doggie day camp, dog training, veterinary care, and adoption services. It offers canned food, science food, litter, treats, supplements, dog toys, dog pads, aquariums, and flea and tick products. The company was founded by Jim Dougherty and Janice Dougherty in 1986 and is headquartered in Phoenix, AZ. | Retail Trade |
IAC/InterActiveCorp. /Old/
 IAC/InterActiveCorp. /Old/ BroadcastingConsumer Services IAC/InterActiveCorp. engages in the provision of media and Internet services. It operates through the following business segments: Match Group, ANGI Homeservices, Vimeo, Dotdash, Applications and Emerging & Other. The Match Group segment provides dating products, operating a portfolio of several brands, including Match, Tinder, PlentyOfFish, and OkCupid. The ANGI Homeservices segment offers a digital marketplace for home services, connecting homeowners across the globe with home service professionals, and operates HomeAdvisor and Angie's List. The Vimeo segment includes cloud-based software products to stream, host, distribute and monetize videos online and across devices, as well as premium video tools on a subscription basis. The Dotdash segment is a portfolio of digital brands providing expert information and inspiration in select vertical content categories. The Applications segment is comprised of direct-to-consumer downloadable desktop applications, including, Apalon, SlimWare, and Partnerships. The Emerging & Others segment includes Ask Media Group, Blue Crew, The Daily Beast, College Humor Media and IAC Films. The company was founded on July 28, 1986 and is headquartered in New York, NY. | Consumer Services |
Up with People
 Up with People Investment Trusts/Mutual FundsMiscellaneous Up with People is a non-profit company that offers an international travel program for young adults. The company is based in Denver, CO. The program focuses on empowering young adults to make a difference in the world through volunteering, leadership, performing arts, and more. | Miscellaneous |
Andreas Troeger GmbH
Andreas Troeger GmbH Trucks/Construction/Farm MachineryProducer Manufacturing Andreas Troeger GmbH provides maintenance and repairs of all types of commercial vehicles of all classes, legal studies, commercial vehicle rental and accident repair are part of the company's comprehensive range. It also offers Installation of radio and Telefananlage, installation of telematics systems. The company is headquartered in Saalfeld, Germany. | Producer Manufacturing |
PetCoach, Inc.
 PetCoach, Inc. Agricultural Commodities/MillingProcess Industries PetCoach, Inc. develops and distributes an application for pet owners. The company was founded by David Martin and Brock Weatherup and is headquartered in Plymouth Meeting, PA. | Process Industries |
Kampo, Inc.
 Kampo, Inc. Information Technology ServicesTechnology Services Kampo, Inc. provides technology services. The company was incorporated in 2016 and is headquartered in Philadelphia, PA. | Technology Services |
Metamorphosis Partners LLC
Metamorphosis Partners LLC Agricultural Commodities/MillingProcess Industries Metamorphosis Partners LLC creates, operates, accelerates and markets next-level pet content, products and services. The company is headquartered in La Jolla, CA. | Process Industries |
ICONYC labs
ICONYC labs Investment ManagersFinance ICONYC labs (ICONYC labs) is a venture capital firm founded in 2015 by Eyal Bino and Arie Abecassis. The firm is headquartered in New York. | Finance |
MidOcean US Advisor LP
MidOcean US Advisor LP Investment ManagersFinance MidOcean US Advisor LP (MidOcean Partners) is a private equity firm founded in 2003 by James Edward Virtue. The firm is headquartered in New York. | Finance |
Ticketmaster /Old/
 Ticketmaster /Old/ Internet Software/ServicesTechnology Services Ticketmaster is based in Los Angeles, CA and was founded by James Goodman. Ticketmaster /Old/ provides reserved access and local information and services. | Technology Services |
| ReserveAmerica On, Inc. | |
Petco Animal Supplies, Inc.
Petco Animal Supplies, Inc. Specialty StoresRetail Trade Petco Animal Supplies, Inc. retails premium pet food, supplies, services and companion animals. The firm specializes in pet services, dog food, dog supplies, dog products, dog beds, cat food, cat supplies, cat products, cat beds, fish tanks, fish supplies, small animal and reptile supplies. The company was founded by Walter Evans in 1965 and is headquartered in San Diego, CA. | Retail Trade |
Petshopbowl Ltd.
Petshopbowl Ltd. Internet RetailRetail Trade Petshopbowl Ltd., operating under the name PetShop.co.uk, is an online pet store that was founded in 2010 with the help of a £5,000 loan from the Prince's Trust. The British company offers a variety of pet foods and supplies for purchase online, with a focus on providing excellent customer service and free delivery for orders over £19.99. | Retail Trade |
TrustedHousesitters Ltd.
TrustedHousesitters Ltd. Agricultural Commodities/MillingProcess Industries TrustedHousesitters Ltd. operates pet care home. It specializes in housesitting, pet care, home security, pet sitting, and travel. The company was founded by Andy Peck and Rachel Martin in 2010 and is headquartered in London, the United Kingdom. | Process Industries |
Mission Engine LLC
Mission Engine LLC Investment ManagersFinance Mission Engine LLC (MissionOG) is a venture capital firm founded in 2012 by Kevin O’nell, Eugene Lockhart, George Krautzel, Andrew Kese and Andy Newcomb. The firm is headquartered in Philadelphia, Pennsylvania. | Finance |
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