Bradley Jakeman
Founder at Rethink Food Management LLC
Profile
Brad Jakeman serves as the Founding Managing Partner of Rethink Food with Rini Greenfield.
Brad is the former president of PepsiCo’s Global Beverage Group, accounting for more than $20BN in revenue.
Brad was instrumental in driving financial returns while re-tooling the beverage portfolio for the future.
Through marketing, innovation, M&A and product reformulation Brad significantly reshaped the PepsiCo beverage portfolio toward healthier, more nutritious options.
During his seven year tenure, PepsiCo’s market cap increased by 52% outpacing the principal competitor by 24%, ROIC grew from 9.5% to 24.8% and PepsiCo returned over $45BN to shareholders, all while making significant progress toward a more sustainable future for the company and society.
Brad implemented one of the largest reformulation efforts in packaged good history to remove one third of added sugar from over 600+ beverage SKUs.
He created double-digit growth in PepsiCo’s water portfolio, including one of the most successful launches in packaged good history with LifeWTR ($250MM Retail Sales in year one) and drove Aquafina to the #1 packaged water brand globally.
He also spear-headed key M&A efforts, notably SodaStream, the world’s largest carbonated water brand that alone is expected to eliminate 67 billion single-use plastic packages by 2025.
Brad is considered one of the world’s leading branding thought leaders and has been named one of the top 5 ‘Most Indispensable Executives in Tech, Media and Marketing’ for two years in a row by Adweek.
Brad currently serves as Vice Chairman of the Board of The Humane Society, the world’s largest animal welfare“ organization.
Bradley Jakeman active positions
| Companies | Position | Start |
|---|---|---|
The Ad Club
 The Ad Club Advertising/Marketing ServicesCommercial Services The Ad Club provides marketing and communication services. The non-profit company is based in Boston, MA. | Director/Board Member | - |
The Advertising Council, Inc.
 The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Director/Board Member | 22/04/2014 |
| Lesbian & Gay Community Service Center, Inc. | Director/Board Member | - |
The Humane Society of The United States
 The Humane Society of The United States Miscellaneous Commercial ServicesCommercial Services The Humane Society of The United States operates as an animal protection and welfare organization. Its activities include equine protection, disaster preparedness, wildlife protection, animals in research, and farm animal welfare programs. It protects all animals through education, investigation, litigation, legislation, advocacy, and fieldwork. The company was founded in 1954 and is headquartered in Washington, DC. | Director/Board Member | 01/01/2019 |
Rethink Food Management LLC
 Rethink Food Management LLC Investment ManagersFinance Rethink Food Management LLC (Rethink Food Management) is a venture capital firm subsidiary of Seavest Investment Group LLC is founded in 2019 by Bradley Jakeman and Rini Greenfield. The firm is headquartered in White Plains, Newyork. | Founder | 01/03/2020 |
| The Boston Consulting Group | Consultant / Advisor | 01/08/2020 |
Reporters Without Borders
 Reporters Without Borders Miscellaneous Commercial ServicesCommercial Services Reporters Without Borders is an organization that promotes and defends the freedom of information worldwide. The non-profit company is based in Paris, France. The organization has international offices in various locations such as Brussels, Geneva, Tunis, Vienna, and DC, and more than 150 correspondents spread across five continents. The French company was founded by Robert Ménard, Jacques Molénat, Émilien Jubineau, Remy Loury. | Director/Board Member | 01/10/2018 |
Former positions of Bradley Jakeman
| Companies | Position | End |
|---|---|---|
| The Advertising Club of New York | Director/Board Member | 31/07/2019 |
| PEPSICO, INC. | Corporate Officer/Principal | 01/04/2018 |
| ░░░░░░░░░░░░ ░░░░ | ░░░░░░░░░ ░░░░░░░░░░░░░░░░░ | - |
| ░░░░░░░░░░░ ░░ ░░░░░░░░ ░░░░░░░░░░░░ ░░░░ | ░░░░░░░░░░░░░░ ░░░░░░ | - |
| ░░░░░░░░░░ ░░░░░░░░░ ░░░░ | ░░░░░ ░ ░░░░░░░░░ | - |
Training of Bradley Jakeman
| Macquarie University | Undergraduate Degree |
Experiences
Positions held
Connections
1st degree connections
1st degree companies
Male
Female
Members of the board
Executives
Linked companies
| Listed companies | 2 |
|---|---|
| MACY'S, INC. | Retail Trade |
| PEPSICO, INC. | Consumer Non-Durables |
| Private companies | 10 |
|---|---|
Reporters Without Borders
Reporters Without Borders Miscellaneous Commercial ServicesCommercial Services Reporters Without Borders is an organization that promotes and defends the freedom of information worldwide. The non-profit company is based in Paris, France. The organization has international offices in various locations such as Brussels, Geneva, Tunis, Vienna, and DC, and more than 150 correspondents spread across five continents. The French company was founded by Robert Ménard, Jacques Molénat, Émilien Jubineau, Remy Loury. | Commercial Services |
The Advertising Council, Inc.
The Advertising Council, Inc. Miscellaneous Commercial ServicesCommercial Services The Advertising Council, Inc. promotes public service campaigns. It carries out pro bono ad campaigns on behalf of both government and private organizations. The company campaigns on children's issues, health, community, environment and family matters. The council relies on volunteer efforts from advertising firms. The Advertising Council was founded in 1942 and is headquartered in New York, NY. | Commercial Services |
The Humane Society of The United States
The Humane Society of The United States Miscellaneous Commercial ServicesCommercial Services The Humane Society of The United States operates as an animal protection and welfare organization. Its activities include equine protection, disaster preparedness, wildlife protection, animals in research, and farm animal welfare programs. It protects all animals through education, investigation, litigation, legislation, advocacy, and fieldwork. The company was founded in 1954 and is headquartered in Washington, DC. | Commercial Services |
Association of National Advertisers, Inc.
 Association of National Advertisers, Inc. Advertising/Marketing ServicesCommercial Services Association of National Advertisers is a non profit organization which is a representative body for the marketing community. The company was founded in 1910 and is headquartered in New York, NY. | Commercial Services |
The Ad Club
The Ad Club Advertising/Marketing ServicesCommercial Services The Ad Club provides marketing and communication services. The non-profit company is based in Boston, MA. | Commercial Services |
Activision Blizzard, Inc.
 Activision Blizzard, Inc. Packaged SoftwareTechnology Services Activision Blizzard, Inc. engages in the development and publication of entertainment content and services. It operates through the following segments: Activision Publishing Inc., Blizzard Entertainment Inc., and King Digital Entertainment. The Activision Publishing Inc. segment delivers content through both premium and free-to-play offerings, as well as by licensing software to third-party or related-party companies that distribute Activision products. The Blizzard Entertainment segment is engaged in delivering content through both premium and free-to-play offerings, and by licensing software to third-party or related-party companies that distribute Blizzard products. The King Digital Entertainment segment is focused on delivering content through free-to-play offerings and generates revenue from in-game sales and in-game advertising on the mobile platform. The company was founded in 1979 and is headquartered in Santa Monica, CA. | Technology Services |
| Lesbian & Gay Community Service Center, Inc. | |
| The Advertising Club of New York | |
| The Boston Consulting Group | |
Rethink Food Management LLC
Rethink Food Management LLC Investment ManagersFinance Rethink Food Management LLC (Rethink Food Management) is a venture capital firm subsidiary of Seavest Investment Group LLC is founded in 2019 by Bradley Jakeman and Rini Greenfield. The firm is headquartered in White Plains, Newyork. | Finance |
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