Blake Booysen

RFS Holland Holding BV provides online retailing and home shopping services. The firm operates an online department store of preference for Dutch consumers that focuses on fashion; home, garden, and do-it-yourself; electronics, entertainment, and domestic appliances; sport and leisure time; and beauty and health product categories. It also operates specialized Internet boutiques that provide product categories, such as sound and vision, outdoor cooking, auto accessories, white goods, and games; and a web department store that comprises various web boutiques specializing in home ware, cooking, gardening, design, business gifts and enquiries, and wellness products for consumers and businesses. The company was founded in 2008 and is headquartered in Zwolle, the Netherlands.