On July 19, 2013, John B. Payne was appointed to the Board of Directors of Health Enhancement Products, Inc., to serve in such capacity until his successor is appointed and qualified or until his earlier resignation or removal. Mr. Payne is currently the CEO and Founder of Pet Health Innovations, LLC. He is also the chairman of the board at American Humane Association.

He previously served as the President and CEO of Banfield Pet Hospitals the nation's large private veterinary practice with more than 800 full-service hospitals, operating in the United States. He also served as a member of the Mars Global PetCare leadership team based in Brussels, representing over $11 billion in the pet industry segment.