BEIJING and CHANGGE, China, May 9, 2012 /PRNewswire-Asia-FirstCall/ -- Zhongpin Inc. ("Zhongpin", Nasdaq: HOGS), a leading meat and food processing company in the People's Republic of China, today reported higher sales revenues and lower net income for the three months ended March 31, 2012 compared with the first quarter 2011.

First Quarter 2012 highlights:


    --  Sales revenues increased 31% to $374.1 million in the first quarter 2012
        from $285.8 million in the first quarter 2011.
    --  Net income decreased 27.8% to $12.2 million in the first quarter 2012
        from $16.9 million in the first quarter 2011.
    --  Basic earnings per share decreased 29.8% to $0.33 in the first quarter
        2012 from $0.47 in the first quarter 2011 on average basic shares
        outstanding that were 4.6% higher than in the first quarter 2011.
    --  Diluted earnings per share decreased 29.8% to $0.33 in the first quarter
        2012 from $0.47 in the first quarter 2011 on average diluted shares
        outstanding that were 3.5% higher than in the first quarter 2011.
    --  Guidance for 2012 is maintained: Zhongpin expects that sales revenues
        should be within a range of US$1.55 billion to $1.72 billion for 2012.
        Gross profit margin is expected to be within the range of 8.6% to 10.2%.
        Net profit margin is expected to be within the range of 3.3% to 4.2%.
        The resulting diluted earnings per share for the year 2012 is expected
        to be within the range of $1.36 to $1.92 per share, assuming average
        diluted common shares outstanding of about 37.5 million shares in 2012.
        Assumptions and judgments supporting the guidance are shown below.
    --  As of March 31, 2012, Zhongpin had a total annual capacity of 904,760
        metric tons for pork, pork products, and vegetables and fruits.

Mr. Xianfu Zhu, Chairman and Chief Executive Officer for Zhongpin, said, "The intense competitive pressure in the pork market to gain market share continued in the first quarter as the pork industry goes through consolidation. As a result, pork prices did not increase, as a percent, as much as hog prices increased, which narrowed the gross profit spread between the cost of hogs and the price of pork. Further, substantial promotion costs were required to be competitive in both keeping and gaining market share. As expected, we incurred higher expenses in promotion, marketing, and operations to build market share and prepare the Company for increasing success in the future.

"Although, pork prices and volumes were generally higher in the first quarter than in the first quarter of 2011, we expect the prices of both hogs and pork to decline approximately 15% to 20% in 2012, so it will continue to be difficult to report higher results in 2012 than in 2011.

"As you know, in 2012 we are slowing the rate of our capacity expansions and focusing on greater use of existing facilities, which we believe should help offset some of the pressure on our financial results.

"Given the challenging competition that is very likely to continue in the marketplace in 2012, we still expect to report somewhat higher revenues in 2012 than 2011, a somewhat lower gross profit margin, and a somewhat lower net profit margin than in 2011, and diluted earnings per share within the range of $1.36 to $1.92 per share in 2012.

"Zhongpin provides outstanding, flavorful, and increasingly convenient pork products with the highest product quality and safety, from farm to fork. Those products are the foundation of our success and our future. We offer more than 410 types of pork products and more than 25 different categories of vegetables and fresh fruits and have more than 90 new products under development as of March 31, 2012, so we believe that our existing products and those in our new product pipeline will continue to be attractive to consumers and help Zhongpin gain market share in the challenging years ahead."

Capacity and market expansions in 2012

Zhongpin is investing approximately $58.5 million to build a new production, research and development, and training complex in Changge, Henan province, excluding the cost of land use rights that we have already obtained. When completed, we anticipate that this new facility will have a production capacity of about 100,000 metric tons for prepared pork products. Adjacent to this new production facility, we also plan to develop a center for research and development, training, and quality assurance and control. Construction for the first phase with a production capacity of approximately 50,000 metric tons for prepared pork products started in the second quarter of 2011 and is scheduled to be completed by the second quarter of 2012.

Zhongpin is investing approximately $18.0 million in a cold-chain logistics distribution center in Anyang, Henan. This distribution center will have processing capacity, a temperature adjustable warehouse with a floor area of approximately 27,000 square meters, a distribution center, and a quality control center. The distribution center will be used for third-party cold-chain logistics service. Zhongpin expects to put this distribution center into operation in the third quarter of 2012.

Zhongpin plans to invest approximately $87.5 million in a chilled and frozen food processing and distribution center in Kunshan, Jiangsu, which is near Shanghai. The center will be built in three phases. The first phase will include a processing center, cold-chain logistics center, and business complex. Zhongpin expects to invest about $35.0 million on the first phase that should be put into operation in the fourth quarter of 2012.

Zhongpin will be investing approximately $49.0 million to build a slaughtering and processing plant, low temperature prepared pork plant, and logistics center in Tangshan, Hebei province. This facility will have an annual production capacity of about 60,000 metric tons for chilled pork, 20,000 metric tons for frozen pork, and 22,000 metric tons for prepared pork products. The construction is scheduled to start in the second quarter of 2012 and the new facility for chilled and frozen pork is expected to begin operations in the first quarter of 2013.

Zhongpin will be investing approximately $10.5 million in a by-product processing plant in Changge, Henan province. This facility will have a production capacity for 100 million meters of casings and 300 billion units of raw material to make heparin sodium. The construction started in March 2012 and the new facility is expected to begin operations in the fourth quarter of 2012.

Zhongpin has established a joint venture company, of which the Company owns 65%, with Henan Xinda Animal Husbandry Company Limited in June 2011. The joint venture company is financed by capital contributions and bank loans. All capital contributions to the joint venture company have been made to date. The joint venture company will provide 20,000 sire boars annually. The facility for sire boar breeding is under construction and should start operating in the second quarter 2012.

As of March 31, 2012, Zhongpin had an annual capacity of 728,760 metric tons for chilled and frozen pork, 126,000 tons for prepared pork products, 20,000 tons for pork oil, and 30,000 tons for vegetables and fruits, for a combined total of 904,760 metric tons.

Guidance for the year 2012

Mr. Warren Wang, Zhongpin's Chief Financial Officer, said, "We are maintaining our prior guidance that we issued on March 13, 2012.

"Our guidance for 2012 is based on several assumptions that include:


    --  Continuation of China's policies designed to stimulate domestic
        consumption and economic growth.
    --  Average hog prices in China are expected to decrease about 15% to 20% in
        2012 from 2011, based on the assumed forecasted trend for the supply of
        live hogs and the increasing cost to raise hogs.
    --  A higher percentage of sales from our higher-margin chilled pork and
        prepared pork products in 2012 compared with 2011, while we plan to
        continue to increase sales volumes of processed pork products to
        optimize our product structure.
    --  Average capacity utilization for the year of about 75% for pork
        products.
    --  Increasing distribution efficiencies and reduction in the duration of
        delivery times through the expansion of our cold-chain logistics system,
        networks, and services.
    --  Total government subsidies for Zhongpin are expected to be $5 million in
        2012.

"In addition, we have assumed that the more aggressive price competition that we saw in the latter part of 2011 and the first quarter of 2012 will continue in 2012, especially aggressive promotion efforts by our major competitors.

"We have assumed that we will increase our expenses in four areas in 2012:


    --  First, we will continue to build our brand and do that more aggressively
        in 2012 than in 2011;
    --  second, we will increase our  investments in human resources, especially
        in training and recruiting;
    --  third, we will increase research and development for new customized
        products with different styles and tastes to further satisfy customer
        needs in different regions, with the objective of capturing more market
        share for prepared pork products; and
    --  fourth, we will advance our information technology and information
        systems more  rapidly to support our cold-chain logistics system,
        optimize the structure of the supply chain, and to reduce the management
        cost.

"Lastly, we have assumed that the historical trend of increasing costs for labor, energy, environmental protection, and quality assurance and control will continue into the future, including in 2012.

"Given those comments and assumptions, we are maintaining our prior guidance.

"For the year 2012, we expect that Zhongpin's sales revenues should be within a range of US$1.55 billion to $1.72 billion.

"Gross profit margin is expected to be within the range of 8.6% to 10.2%.

"Net profit margin is expected to be within the range of 3.3% to 4.2%.

"Diluted earnings per share for the year 2012 are expected to be within the range of $1.36 to $1.92 per share, assuming average diluted common shares outstanding of about 37.5 million shares in 2012.

"Zhongpin believes that China's meat and food industry will continue to consolidate in 2012 at a more rapid pace than in 2011, which may result in higher market shares for the leading producers. We believe that Zhongpin is equipped to meet the challenge of increasing competition and that our guidance for 2012 can be achieved."

Sales revenues

Total sales revenues increased $88.3 million or 31% to $374.1 million for the three months ended March 31, 2012 from $285.8 million in the first quarter 2011 primarily due to higher average selling prices and higher sales volume for pork products. The higher volume resulted mainly from continuing increases in the number of retail outlets, geographic expansion of our distribution network and processing facilities, and higher sales to chain restaurants, food service providers, and wholesalers and distributors in China. The following table shows the changes in our tonnage, sales revenues, and average price per metric ton by product division.


                       Sales by Division
                          (unaudited)
                          ----------
                        First quarter ended             First quarter ended
                           March 31, 2012                  March31, 2011
                           --------------                  -------------
                    Metric                  Sales                  Average          Metric tons            Sales           Average
                      tons                revenues               price per                              revenues         price per
                                         (millions)              metric ton                            (millions)        metric ton
                                         ---------               ----------                             ---------        ----------
    Pork and Pork
     Products
      Chilled pork               87,146                   $248.8                         $2,855  70,099           $168.6            $2,405
      Frozen pork                25,523                     67.0                         $2,625  32,736             73.5            $2,245
      Prepared pork
       products                  21,426                     55.7                         $2,600  20,114             41.3            $2,053
    Vegetables and
     Fruits                       2,906                      2.6                           $895   3,288              2.4              $730
                                  -----                      ---                                  -----              ---
    Total                       137,001                   $374.1                         $2,731 126,237           $285.8            $2,264

Chilled pork revenues increased on higher tonnage at higher average prices per ton. Chilled pork revenues increased 48% in the first quarter 2012 from the first quarter 2011. Chilled pork tonnage increased 24% and the average price per metric ton increased 19% in the first quarter 2012 from the first quarter 2011. The higher average selling price for chilled pork was mainly due to fluctuations in the market price of pork or pork-related products and changes of our product mix within this product division. The increase in chilled pork revenues was also due to successful capacity expansion, increased sales to existing customers, and increased volume of sales of our products as we entered new geographic markets, expanded our points of sales, and gained new customers.

Frozen pork revenues decreased on lower tonnage at higher average prices. Frozen pork revenues decreased 9% in the first quarter 2012 from the first quarter 2011. Frozen pork tonnage decreased 22% and the average price per metric ton increased 17% in the first quarter 2012 from the first quarter 2011. The decrease in tonnage was due to the strategic adjustment of our product mix towards selling less frozen pork products, which have a lower profit margin. The higher average selling price of frozen pork products was the result of fluctuations in the market price of pork or pork-related products.

Prepared pork revenues increased on higher tonnage at higher average prices. Revenues from prepared pork products increased 35% in the first quarter 2012 from the first quarter 2011. Prepared pork tonnage increased 7% and the average price per metric ton increased 27% in the first quarter 2012 from the first quarter 2011. Prepared pork products are becoming more important to our business since customers are increasingly demanding them for their convenience and flavor. We plan to gradually increase sales from prepared pork products by building our brand recognition and expanding our capacity for these products.

Pork products totaled 99.3% of total sales revenues in the first quarter 2012 and 99.2% in the first quarter 2011.

Vegetables and fruits revenues increased on lower tonnage at higher average prices. Vegetables and fruits revenues increased 8% in the first quarter 2012 from the first quarter 2011. Tonnage of vegetables and fruits decreased 12% and the average price per metric ton increased 23% in the first quarter 2012 from the first quarter 2011. Vegetables and fruits were 0.7% of total revenues in the first quarter 2012 and 0.8% in the first quarter 2011.

Distribution channels

The sales of pork and vegetable products are closely related to the particular regional markets in which our distribution channels are located. Therefore, the increase in metric tons sold for the first quarter of 2012 was partly attributable to our efforts to expand our distribution channels.

The following table shows revenues by distribution channel. In the first quarter 2012, retail channels accounted for 31.3% of sales revenues, wholesalers and distributors were the largest at 41.1%, restaurants and food services were 25.7%, and exports were 1.9% of sales revenues. The expansion in our distribution channels and geographical coverage has been a significant factor in the increase in our sales volume.


                     Sales Revenues by Distribution Channel
                                  (unaudited)
                                  ----------
    U.S.$ in
     millions except
     %                First quarter ended                   Net change       Percent
                            March 31                                          change
                            --------                                          ------
                                      2012                              2011
                                      ----                              ----
    Retail channels                 $117.0                            $107.7          $9.3   9%
    Wholesalers and
     distributors                    153.7                              97.4          56.3  58%
    Restaurants and
     food services                    96.1                              77.2          18.9  24%
    Export                             7.3                               3.5           3.8 109%
                                       ---                               ---           ---
    Total                           $374.1                            $285.8         $88.3  31%

The increase in sales to different distribution channels was mainly due to the following factors: (a) our production capacity has increased because we completed the expansion project of our facilities in Taizhou in the Jiangsu province and in Changchun in the Jilin province in December 2011, and we maintained our capacity utilization rate on average for all facilities; (b) we have built our brand image and brand recognition through general advertising, display promotions, and sales campaigns; (c) we have increased the number of stores and other channels through which we sell our products; (d) we believe consumers are placing more importance on food safety and are willing to pay higher prices for safe food products; and (e) revenues from export sales increased 109% in the first quarter 2012 from the first quarter 2011.

The following table shows the number of stores, supermarket counters, and the city tier coverage where our distribution channels generated sales volume in the first quarters of 2012 and 2011.


                  Numbers of Stores, Counters, and Cities
                        Generating Sales Volume
                              (unaudited)
                              ----------
                       March 31,                           Net         Percent
                                                          change        change
                                                          ------        ------
                                  2012                            2011
                                  ----                            ----
     Retail
     locations
     ---------
     Showcase
     stores                        161                             165           (4) (2)%
     Branded
     stores                      1,329                           1,105          224   20%
     Supermarket
     counters                    1,948                           2,108         (160) (8)%
                                 -----                           -----         ----
    Total                        3,438                           3,378           60    2%

    City
     tier
     coverage
     for
     all
     distribution
     channels
    -------------
     First-
     tier
     cities                         29                              29            -    -
     Second-
     tier
     cities                        134                             131            3    2%
     Third-
     tier
     cities                        435                             424           11    3%
                                   ---                             ---          ---
    Total                          598                             584           14    2%

As of March 31, 2012, our customers included 139 international and domestic fast food companies in China, 138 processing factories, and 1,416 school cafeterias, factory canteens, hotels, army bases, hospitals and government departments. As of March 31, 2012, we also sold directly to consumers in 3,438 retail stores and supermarkets in China.

Cost of Sales

Cost of sales primarily includes our costs of raw materials, labor costs, and overhead. Of our total cost of sales, our cost of raw materials typically accounts for about 95% to 97%, our overhead typically accounts for 2% to 3.5%, and our labor costs typically account for 1.0% to 1.7%, with slight variations from period to period. All of our meat products are derived from the same raw materials, which are live hogs. Our vegetable and fruit products are purchased from farmers located close to our processing facility in Changge in the Henan province. As a result, the purchasing costs of live hogs and vegetables and fruits represent substantially all of our costs of raw materials. The increase in our cost of sales was consistent with but considerably higher than our increase in sales revenues.


                                 Cost of Sales by Division
                                        (unaudited)
                                        ----------
    U.S.$ in
     millions
     except %       First quarter ended                              First quarter ended
                        March 31, 2012                                   March 31, 2011
                        --------------                                   --------------
                    Metric tons                      Amount                   Average           Metric tons        Amount            Average
                                                   (millions)                cost per                            (millions)         cost per
                                                                            metric ton                                             metric ton
                                                                            ----------                                             ----------
    Pork and Pork
     Products
      Chilled pork            87,146                          $227.1                     $2,606           70,099            $149.6            $2,134
      Frozen pork             25,523                            62.8                     $2,461           32,736              67.8            $2,071
      Prepared pork
       products               21,426                            46.5                     $2,170           20,114              30.6            $1,521
    Vegetables and
     Fruits                    2,906                             2.3                       $791            3,288               1.9              $578
                               -----                             ---                                       -----               ---
    Total                    137,001                          $338.7                     $2,472          126,237            $249.9            $1,980

Gross profit margin (gross profit divided by revenues) decreased to 9.5% in the first quarter 2012 from 12.6% in the first quarter 2011 primarily due to (a) higher competition in the market, (b) the decrease in the gap between pork prices and hog prices, (c) increased promotional activities to grow our market share, and (d) the increase in overhead due to the higher labor costs and utility costs.

General, administrative, and selling expenses

General and administrative expenses increased $3.0 million or 47% to $9.4 million in the first quarter 2012 from $6.4 million in the first quarter 2011. As a percent of revenues, general and administrative expenses increased to 2.5% in the first quarter 2012 from 2.2% in the first quarter 2011. The higher general and administrative expenses in the first quarter 2012 were primarily due to a $1.2 million increase in the provision for bad debts due to higher accounts receivable as of March 31, 2012 and a $0.9 million increase in salaries due to opening of the two new facilities Taizhou Zhongpin and Changchun Zhongpin, and a $0.6 million increase due to increase in other taxes as a result of the property, plant, and equipment being placed in service in December 2011 for the two new facilities and therefore we started paying land and property taxes in the first quarter 2012.

Selling expenses increased $0.1 million or 1.5% to $6.4 million in the first quarter 2012 from $6.3 million in the first quarter 2011 due mainly to higher sales of pork and pork products, a $0.4 million increase in salary expenses, and a $0.2 million increase in other selling expenses, partly offset by a $0.5 million decrease in advertising expenses. Selling expenses as a percent of revenues decreased to 1.7% in the first quarter 2012 from 2.2% in the first quarter 2011.

Interest expense, net

Interest expense, net of interest income, increased $2.2 million or 41% to $7.6 million in the first quarter 2012 from $5.4 million in the first quarter 2011 primarily due to (a) higher interest rates in the first quarter 2012 compared with first quarter 2011 because the People's Bank of China increased interest rates to cool down China's economy; (b) higher outstanding loan balances during the first quarter 2012 than in the first quarter 2011, and (c) bank notes that were cashed in during the first quarter 2012 that generated interest expenses.

Other income and government subsidies

Other income and government subsidies increased $0.5 million or 50% to $1.5 million in the first quarter 2012 from $1.0 million in the first quarter 2011 primarily due to a $0.6 million increase in other income due to a value-added-tax refund in the first quarter 2012, partly offset by a $0.2 million decrease in government subsidies.

Provision for income taxes

The effective tax rate in China on income generated from the sale of prepared products is 25% and there is no income tax on income generated from the sale of raw products, including raw meat products and raw vegetable and fruit products. The provision for income taxes decreased $0.3 million in the first quarter 2012 from the first quarter 2011, due mainly to higher sales of prepared meat products at lower profit margins.

Net income

Net income decreased $4.7 million or 27.8% to $12.2 million in the first quarter 2012 from $16.9 million in the first quarter 2011.

The reduction was mainly due to higher sales revenues from higher tonnage sold at higher average prices; the higher sales revenues were more than offset by (a) higher cost of sales since the cost of hogs increased at a higher percentage than did the price of pork products, higher promotional activities were required to grow market share, and labor and utility costs continued to rise; (b) general and administrative expenses were higher due to a provision for bad debts and higher salaries; and (c) higher interest expense and lower government subsidies. The higher expenses were mainly due to intense competitive pressure in the pork market as the industry continues to consolidate and companies are required to vie aggressively to win additional market share in a variety of ways. Zhongpin's net profit margin (net income divided by sales revenues) declined to 3.3% in the first quarter 2012 from 6.2% in the first quarter 2011.

Earnings per share

The earnings per share numbers below are based on net income attributable to Zhongpin Inc. shareholders.

Basic earnings per common share decreased 29.8% to $0.33 in the first quarter 2012 from $0.47 in the first quarter 2011. Average basic shares outstanding increased 4.6% to 37,498,563 shares in the first quarter 2012 from 35,850,877 shares in the first quarter 2011.

Diluted earnings per common share decreased 29.8% to $0.33 in the first quarter 2012 from $0.47 in the first quarter 2011. Average diluted shares outstanding increased 3.5% to 37,503,019 shares in the first quarter 2012 from 36,224,022 shares in the first quarter 2011.

Common shares issued and outstanding were 40,355,502 shares as of March 31, 2012. Zhongpin common shares held in Zhongpin's treasury were 3,166,838 shares as of March 31, 2012. The shares held in the treasury are included in the common shares issued and outstanding.

Liquidity and capital resources

During the first quarter 2012, Zhongpin's net cash flow increased cash and equivalents by $24.6 million. Cash and equivalents totaled $160.5 million as of March 31, 2012 compared with $135.8 million as of December 31, 2011. As of March 31, 2012, working capital (current assets minus current liabilities) was $(10.5) million.

Net cash used in operating activities in the first quarter 2012 was $3.7 million, primarily from net income that provided $12.2 million, depreciation that provided $5.5 million, accounts payable and accounts receivable that used a net of $2.9 million, inventories that used $13.3 million, and other items that used $5.2 million.

Net cash used in investing activities in the first quarter 2012 was $24.6 million, primarily for construction in progress, deposits for the purchase of land use rights, and additions to property and equipment that together used $24.6 million.

Net cash provided by financing activities in the first quarter 2012 was $52.7 million, primarily from the proceeds from loans and notes, net of repayments, that provided $57.0 million, a repurchase of common stock that used $2.8 million, and the repayment of a capital lease obligation that used $1.5 million.

As a result, including the effect from foreign currency exchange rate changes on cash, Zhongpin increased its cash and cash equivalents in the first quarter 2012 by $24.6 million. Cash and cash equivalents on March 31, 2011 totaled $160.5 million compared with $135.8 million as of December 31, 2011.

Zhongpin believes its existing cash and cash equivalents, together with its ability to secure bank borrowings, will be sufficient to finance its investment in new facilities, with budgeted capital expenditures of about $141.9 million over the next 12 months, and to satisfy its working capital needs. It intends to satisfy its short-term debt obligations that mature over the next 12 months through additional short-term bank loans, in most cases by rolling over the maturing loans into new short-term loans with the same lenders.

Conference call and webcast

Zhongpin will host its first quarter 2012 earnings conference call and live webcast at 8:00 a.m. Eastern Daylight Time (New York) on Thursday, May 10, 2012 (which is also 8:00 p.m. in China on the same day).

The dial-in details for the live conference call are:


    U.S. toll-free number           1-866-549-1292
    International dial-in number    +852-3005-2050
    Mainland China toll-free
     number                                    800 876 8626 (land line)
    Mainland China toll mobile                    400 681 6949 (mobile)
    Mainland China toll mobile                    400 889 9481 (mobile)
    Participant PIN code            326 957#

The live webcast and archive of the conference call will be available on the Investor Relations section of Zhongpin's website at http://www.zpfood.com.

A telephone replay of the call will be available after the conclusion of the conference call through 8:00 a.m. Eastern Daylight Time, May 24, 2012. The dial-in details for the telephone replay are:


    U.S. toll-free number           1-866-753-0743
    Mainland China toll free
     number                          800 876 5016 (land line)
    International dial-in number    +852-3005-2020
    Conference reference            145 136#

About Zhongpin

Zhongpin Inc. is a leading meat and food processing company that specializes in pork and pork products, vegetables, and fruits in China. Its distribution network in China covers 20 provinces plus Beijing, Shanghai, Tianjin, and Chongqing and includes 3,438 retail outlets as of March 31, 2012. Zhongpin's export markets include Europe, Hong Kong, and other countries in Asia. For more information about Zhongpin, please visit Zhongpin's website at http://www.zpfood.com.

Safe harbor statement

Certain statements in this news release may be forward-looking statements made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Zhongpin has based its forward-looking statements largely on its current expectations and projections about future events and trends that it believes may affect its business strategy, results of operations, financial condition, and financing needs.

These projections involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, which may include but are not limited to such factors as downturns in the Chinese economy, unanticipated changes in product demand, interruptions in the supply of live pigs and or raw pork, the effects of weather on hog feed production, poor performance of the retail distribution network, delivery delays, freezer facility malfunctions, Zhongpin's ability to build and commence new production facilities according to intended timelines, the ability to prepare Zhongpin for growth, the ability to predict Zhongpin's future financial performance and financing ability, changes in regulations, and other information detailed in Zhongpin's filings with the United States Securities and Exchange Commission. These filings are available from www.sec.gov or from Zhongpin's website at www.zpfood.com.

You are urged to consider these factors carefully in evaluating Zhongpin's forward-looking statements and are cautioned not to place undue reliance on those forward-looking statements, which are qualified in their entirety by this cautionary statement. All information provided in this news release is as of the date of this release. Zhongpin does not undertake any obligation to update any forward-looking statement as a result of new information, future events, or otherwise, except as required by law.

For more information, please contact:

Zhongpin Inc.

Mr. Sterling Song (English and Chinese)
Director of Investor Relations
Telephone +86 10 8455 4188 extension 106 in Beijing
ir@zhongpin.com

Mr. Warren (Feng) Wang (English and Chinese)
Chief Financial Officer
Telephone +86 10 8455 4388 in Beijing
warren.wang@zhongpin.com

Christensen

Mr. Julian (Yujia) Zhao (English and Chinese)
Telephone +86 10 5826 4727 in Beijing
yzhao@christensenir.com

Mr. Tom Myers (English)
Mobile +86 139 1141 3520 in Beijing
tmyers@christensenir.com


                                                                     ZHONGPIN INC.
                                        CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
                                                          (Amount in U.S. dollars) (Unaudited)

                                                                      Three Months Ended
                                                                          March 31,
                                                                                            2012                         2011
                                                                                            ----                         ----

    Revenues
       Sales revenues                                                               $374,127,384                 $285,783,221
       Cost of  sales                                                               (338,651,649)                (249,866,971)
                                                                                    ------------                 ------------
          Gross profit                                                                35,475,735                   35,916,250

    Operating expenses
        General and administrative
         expenses                                                                     (9,416,975)                  (6,427,546)
        Selling expenses                                                              (6,437,120)                  (6,273,320)
        Research & development
         expenses                                                                        (86,628)                    (431,506)
        Impairment loss                                                                        -                            -
                                                                                             ---                          ---
            Total operating expenses                                                 (15,940,723)                 (13,132,372)

    Income from operations                                                            19,535,012                   22,783,878

    Other  income  (expense)
        Interest
         income(expenses),net                                                         (7,625,481)                  (5,437,069)
        Other  income (expenses),net                                                     563,605                      (66,845)
        Government subsidies                                                             915,348                    1,114,621
                                                                                         -------                    ---------
           Total other income (expense)                                               (6,146,528)                  (4,389,293)

    Net income before taxes                                                           13,388,484                   18,394,585
        Provision for income taxes                                                    (1,193,329)                  (1,511,390)
                                                                                      ----------                   ----------

    Net income after taxes                                                            12,195,155                   16,883,195
       Net (income)/loss
        attributable to
        noncontrolling interest                                                            2,160                         (154)
                                                                                           -----                         ----

    Net income attributable to
     Zhongpin Inc. shareholders                                                       12,197,315                   16,883,042

    Foreign currency translation
     adjustment                                                                          582,654                    3,807,915
       Foreign currency translation
        adjustment attributable                                                             (863)                      (1,062)
         to noncontrolling interest

    Foreign currency translation
     adjustment attributable to                                                          581,791                    3,806,853
         Zhongpin Inc. shareholders

    Comprehensive income                                                              12,777,809                   20,691,110
      Comprehensive income
       attributable to
       noncontrolling                                                                      1,297                       (1,216)
         interest

    Comprehensive income
     attributable to Zhongpin
     Inc.                                                                            $12,779,106                  $20,689,894
         shareholders

                                                   ZHONGPIN INC.
                                      CONDENSED CONSOLIDATED  BALANCE  SHEETS
                                              (Amount in U.S. dollars)

                                                       March 31,               December 31,
                                                                         2012                      2011
                                                                         ----                      ----
                      ASSETS                                     ( Unaudited)
    Current assets
       Cash and cash equivalents                                  160,488,031               135,845,095
       Restricted cash                                            108,518,607                91,444,216
       Bank notes receivable                                       47,975,915                29,171,060
       Accounts receivable, net of
        allowance for doubtful                                     70,209,486                40,161,898
         accounts of $3,907,144 and
          $2,323,920
       Other receivables, net of
        allowance for doubtful                                      1,671,814                 1,081,311
         accounts of $530,104 and
          $449,048
       Purchase deposits                                           12,842,852                14,320,357
       Inventories                                                 55,266,805                41,944,020
       Prepaid expenses                                               304,724                   379,633
       Allowance receivables                                          954,845                 3,116,108
       VAT recoverable                                             35,741,158                30,472,864
       Deferred tax assets                                            573,392                   572,791
       Other current assets                                         1,665,428                 1,545,534
                                                                    ---------                 ---------
    Total current assets                                          496,213,057               390,054,887

       Long term investment                                           476,622                   476,122
       Property and equipment
        (net)                                                     427,971,935               427,929,871
       Deposits for purchase of
        land usage rights                                          38,537,116                27,930,404
       Construction in progress                                    56,857,539                47,887,224
       Land usage rights                                           96,565,051                96,981,393
       Deferred charges                                                 6,816                     8,665
                                                                        -----
    Total assets                                                1,116,628,136               991,268,566
                                                                =============               ===========

             LIABILITIES  AND  EQUITY

    Current liabilities
       Short-term loans                                           155,103,470               115,653,574
       Bank notes payable                                         223,392,593               177,627,006
       Long-term loans - current
        portion                                                    30,490,586                16,016,419
       Capital lease obligation                                     4,274,305                 5,769,600
       Accounts payable                                            44,412,624                15,693,948
       Other payables                                              24,741,671                26,873,586
       Accrued liabilities                                         12,998,099                12,596,651
       Deposits from customers                                      9,014,165                12,550,096
       Tax payable                                                  2,199,164                 1,822,812
       Deferred subsidy-current
        portion                                                        68,845                    68,773
                                                                       ------                    ------
    Total current liabilities                                     506,695,522               384,672,465

       Deferred tax liabilities                                       524,949                   524,399
       Deposits from customers-
        Long term portion                                           2,278,500                 2,615,449
       Long-term loans                                             90,848,382                97,261,330
       Deferred subsidy-Long term
        portion                                                     1,973,567                 1,988,693
                                                                    ---------                 ---------
    Total liabilities                                             602,320,920               487,062,336

    Equity

       Common stock:par value
        $0.001; 100,000,000
        authorized;                                                    40,355                    40,355
         40,355,502 and 40,355,502
          shares issued and
          outstanding
       Additional paid-in capital                                 239,782,199               239,364,449
       Retained earnings                                          246,397,386               234,200,071
       Less: Treasury stock, at
        cost: 3,166,838 and
        2,798,538                                                 (26,225,647)              (23,131,074)
         shares in 2012 and 2011
       Accumulated other
        comprehensive income                                       53,486,844                52,905,053
    Total Zhongpin Inc.
     Shareholders' Equity                                         513,481,137               503,378,854
                                                                  -----------               -----------
       Noncontrolling interest                                        826,079                   827,376
    Total shareholders' equity                                    514,307,216               504,206,230
                                                                  -----------               -----------
    Total liabilities and
     shareholders' equity                                       1,116,628,136               991,268,566
                                                                =============               ===========


                                                                                      ZHONGPIN INC.
                                                                     CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOW
                                                                          (Amount in U.S. dollars) (Unaudited)
                                                                                                           Three Months Ended March 31,
                                                                                                           ----------------------------
                                                                                                                                     2012                                            2011
                                                                                                                                     ----                                            ----
    Cash flows from operating activities:
                        Net income                                                          $12,195,155                                     $16,883,195
                         Adjustments to
                         reconcile net income
                         to
                          net cash provided by
                           (used in) operations:
                        Depreciation                                                          5,537,984                                       3,964,080
                         Amortization of
                         intangible assets                                                      516,966                                         456,188
                         Loss from sale-
                         leaseback                                                                    -                                               -
                         Provision for
                         allowance for bad
                         debt                                                                 1,657,949                                         388,054
                         Staff welfare
                         amortization                                                                 -                                               -
                        Impairment loss                                                               -                                               -
                        Other income                                                           (129,699)                                              -
                         Gain on disposal
                         of a subsidiary                                                              -                                               -
                         Stock-based
                         compensation
                         expense                                                                417,749                                         368,627
                                                                                                                                                                                           
                         Changes in
                         operating assets
                         and liabilities:
                                                    Accounts receivable                                                       (31,521,161)                                     (7,515,312)
                                                    Other receivables                                                            (950,981)                                       (968,464)
                                                    Purchase deposits                                                           1,489,444                                        (504,858)
                                                    Prepaid expenses                                                               75,128                                        (461,894)
                                                    Inventories                                                               (13,251,435)                                     (6,910,560)
                                                    Allowance receivables                                                       2,160,068                                      (1,835,583)
                                                    VAT recoverable                                                            (5,225,549)                                     (3,410,453)
                                                    Deferred tax asset/liability?net                                                    -                                               -
                                                    Other current assets                                                         (118,029)                                         22,422
                                                    Deferred charges                                                                1,855                                           7,052
                                                    Accounts payable                                                           28,643,061                                       8,880,836
                                                    Other payables                                                             (2,035,430)                                        773,741
                                                    Deferred subsidy                                                                    -                                               -
                                                    Accrued liabilities                                                           388,216                                       2,261,200
                                                    Tax payable                                                                   373,669                                         (76,742)
                                                    Deposits from customers                                                    (3,541,776)                                     (2,311,969)
                                                     Deposits from customers?Long term
                                                     portion                                                                     (338,991)                                       (153,576)
                                                    Other noncurrent assets                                                             -                                               -
                                                                                                                                      ---                                             ---
                         Net cash provided
                         (used) by operating
                         activities                                                          (3,655,807)                                      9,855,984
                                                                                                                                                                                           
    Cash flows from investing activities:
                         Deposits for purchase
                         of land usage rights                                              (10,555,624)                                    (16,148,923)
                         Construction in
                         progress                                                          (11,461,585)                                    (11,504,427)
                         Additions to property and
                         equipment                                             (2,585,772)                                     (2,484,867)
                         Additions to land
                         usage rights                                                                 -                                               -
                         Proceeds on sale of
                         fixed assets                                                             5,905                                               -
                         Increase in restricted
                         cash                                                                         -                                    (38,251,560)
                         Investment in a non-
                         controlling entity                                                           -                                               -
                         Proceeds from disposal
                         of a subsidiary                                                              -                                               -
                                                                                                                                                         
                                                    Net cash used in investing activities                                     (24,597,076)                                    (68,389,777)
                                                                                                                                                                                           
    Cash flows from financing activities:
                         Proceeds from
                         (repayment of) bank
                         notes, net                                                           9,806,307                                      76,059,193
                         Proceeds from short-
                         term bank loans                                                     88,785,573                                      48,608,579
                         Repayment of short-
                         term bank loans                                                   (49,538,008)                                    (37,814,486)
                         Proceeds from long-
                         term loans                                                           7,926,069                                               -
                         Repayment of long-
                         term loans                                                                   -                                      (1,228,744)
                         Repayment of capital
                         lease obligation                                                    (1,498,250)                                     (1,783,221)
                         Proceeds from offering
                         of common stock                                                              -                                      66,356,662
                         Repurchase of common
                         stock                                                               (2,812,322)                                              -
                         Proceeds from
                         exercised warrants
                         and option                                                                   -                                               -
                         Capital contribution
                         by non-controlling
                         interest                                                                     -                                         797,485
                                                                                                                                                         
                                                     Net cash provided by financing
                                                     activities                                                                52,669,369                                     150,995,468
                                                                                                                                                                                           
                         Effect of rate changes
                         on cash                                                                226,450                                         931,197
                                                                                                                                                         
                         Increase in cash and
                         cash equivalents                                                    24,642,936                                      93,392,872
                         Cash and cash
                         equivalents,
                         beginning of period                                                135,845,095                                      84,172,186
                         Cash and cash
                         equivalents, end of
                         period                                                            $160,488,031                                    $177,565,058
                                                                                                                                                         
                                                                                                                                                                                           
    Supplemental disclosures of cash flow information:
                        Cash paid for interest                                               $8,122,027                                      $5,158,272
                         Cash paid for income
                         taxes                                                                 $819,660                                      $1,674,353

SOURCE Zhongpin Inc.