YOC announced appointment of Michael Kruse as a valuable addition to the Board. Michael Kruse will take charge of Sales, Operations and Technology as of January 1, 2015. Following successful restructuring and strategic reorientation, Michael Kruse will join the Board of YOC AG chaired by its founder Dirk Kraus.

Michael Kruse will be responsible for the further development of Mobile Advertising core business and the strategic direction of programmatic unit, managing all related product and service developments. Dirk Kraus will remain in charge of Strategy, Corporate Finance, HR, Marketing and Public and Investor Relations. Michael Kruse was former Managing Director of belboon.