Item 5.02 Departure of Directors or Certain Officers; Election of Directors;
Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
Effective April 1, 2023, The Board of Directors of Xtreme Fighting
Championships, Inc. (the "Company") appointed Mr. Tim J. Northup M.B.A. as the
Company's Chief Financial Officer. Mr. Northup has more than 30 years of
financial management experience, Tim Northup's responsibility will be focused on
establishing the Company's financial strategy, planning, and analysis, as well
as its accounting and reporting functions.
Tim earned his Bachelor of Business Administration in Finance and Accounting
from Grand Valley State University and a Master of Business Administration in
Finance from Western Michigan University
Prior to joining the Company, Tim was the CFO for Lambert Global LLC. Prior to
joining Lambert held senior financial positions with UPS where he served as
Controller and Vice President for 15 years. He also served as Corporate
Controller, Vice President and CFO for Stiles Machinery for 15 years as well.
Tim's expertise in financial management, strategy and operations will be
instrumental in the future of the Company's growth and success.
Effective March 1, 2023, the Board of Directors of the Company appointed Mr.
Jeff Lambert as member of its Board of Directors, to serve as one of its
Independent Directors. Mr. Lambert founded Lambert in his basement at age 26
(then Lambert Edwards & Associates) and has led the firm through 21 straight
years of growth to become Michigan's largest PR firm, a top-40 PR firm in the
U.S., and a top-15 firm nationally in investor relations and financial
communications, including a top-5 PR firm for M&A and Private Equity deal
activity in 2019 (The Deal).
Jeff's role has evolved from client engagements and national campaigns to
leading strategic growth initiatives and innovation for the firm, including
organic practice development and acquisitions. Lambert has offices in Grand
Rapids, Detroit, New York City, Phoenix, St. Louis, and Houston and clients
based in 20 states and 6 countries. Jeff has led seven acquisitions and
acqui-hires, including 3 in the last few years - Phoenix (PR), New York (IR) and
a full-service ad agency, Fairly Painless Advertising, in Michigan.
Jeff also founded TiiCKER, a fintech software start-up that is inventing a new
marketing demographic - consumer shareholders - giving publicly traded companies
the ability to connect directly with their individual investors. Launched in
June 2020, TiiCKER engages, verifies and rewards shareholders via stock perks,
free trading and affinity content, attracting new investors and brand consumers
and tapping into the $10.2 trillion online investing market.
Accolades for Lambert span "PR Firm of the Year" from PR Week and PRNews, IR
Campaign of the Year from IR Magazine in 2019, "Best Integration of PR and IR"
from Bulldog Reporter, numerous Silver Anvils, the "Oscar of PR," Crain's "Cool
Places to Work" and "Michigan's Healthiest Employers," Inc. 5000 for five
straight years, and the PRovoke Sabre Award for "Crisis Communications Program
of the Year" in 2019. Individual recognitions for Jeff include EY Entrepreneur
of the Year, PR Week "40 Under 40", Association for Corporate Growth (ACG)
Detroit Dealmaker of the Year, Outstanding Alumni of Michigan State University's
College of Communication Arts & Sciences, Alumni of the Year from MSU Swimming,
and MSU Club of West Michigan "Business Person of the Year."
When not learning and growing as a leader, Jeff volunteers his time on several
industry and non-profit boards including: Membership Chair for the Michigan-West
Chapter of the Young President's Organization (YPO); the Advisory Board for VC
firm Grand Ventures; co-chair of the Americas Region and Global Board Member of
PROI Worldwide, the largest partnership of PR agencies representing 60
countries; the Executive Committee and Growth Committee Chair for the YMCA of
Greater Grand Rapids; the Downtown Detroit Partnership board; co-founder of the
Armed Forces Thanksgiving organization; and board member for global water and
disaster relief organization Business Connect.
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Jeff is a regular author and speaker including addresses at the PR Firm
Management Summit in New York, the Michigan PR Society's annual conference, the
Brandt and Zabrusky lectures at Michigan State, the Michigan Bar Business Law
Institute and Chambers of Commerce around his home state of Michigan. In
addition, he is an active angel, VC and PE investor including funding and
advising several entrepreneurs and companies that have grown into clients of the
agency, a unique model among strategic communications firms nationally.
Most recently, Jeff founded the equity and racial justice
non-profit "Americantbeathe" to fund Black businesses and non-profits serving
the Black community and fighting racism.
Jim Barnes and Kim Nalevaiko, both consultants and "service providers" to the
Company, left the Company in 2022; Mr. Barnes died of an apparent heart attack
on October 22, 2022, and Ms. Nalevaiko ended her engagement with the Company on
or about December 31, 2022.
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