The company will create new categories, markets and revenue for clients using data to define the opportunity and understanding of people to create desire, to build a real product or service. In a first for WPP worldwide, WPP AUNZ has launched an innovative new offering aimed at fostering growth in the Australian market - through new product development (NPD). Called big, the new company will create new categories, new markets and most importantly new revenue for clients, using data to define the opportunity, an understanding of people to create desire, then using all that intelligence to build a real product or service.