Wishpond Technologies Ltd. announced that Nicholas Steeves has been promoted from Wishpond's Chief Product Officer to General Manager of Wishpond's PersistIQ business unit. Mr. Steeves has been with Wishpond for 10 years and has held many leadership roles including marketing and support along with building the Wishpond product management department from the ground up and transforming Wishpond's software into a premier all-in-one marketing platform. Mr. Steeves was responsible for the recent launch of a new fully managed outbound sales solution combining PersistIQ's platform and Wishpond's outbound sales capabilities into one bundled recurring service offering that augments sales potential for small businesses. Since the acquisition, PersistIQ has optimized pricing, set up outbound sales, and hired additional sales personnel to accelerate growth. These actions have already resulted in a steady monthly recurring revenue (MRR) increase for PersistIQ.