You should read the following discussion and analysis of our financial condition
and results of operations in conjunction with the audited consolidated financial
statements and related notes for the fiscal year ended December 31, 2021,
included in the Company's Annual Report on Form 10-K for the fiscal year ended
December 31, 2021, as filed with the SEC on March 30, 2022, and with the
unaudited condensed consolidated financial statements and the accompanying notes
thereto included elsewhere in this Quarterly Report on Form 10-Q. Some of the
information contained in this discussion and analysis or set forth elsewhere in
this Quarterly Report, including information with respect to our plans and
strategy for our business, includes forward-looking statements that involve
risks and uncertainties. You should read the sections titled "Risk Factors" and
"Special Note Regarding Forward-Looking Statements" contained elsewhere in this
Quarterly Report for a discussion of important factors that could cause actual
results to differ materially from the results described in or implied by the
forward-looking statements contained in the following discussion and analysis.

All references to years, unless otherwise noted, refer to our fiscal years,
which end on December 31. Unless the context otherwise requires, all references
in this subsection to "we," "us," "our," "Winc" or the "Company" refer to Winc,
Inc. and its consolidated subsidiaries.

Overview



We are a differentiated platform for growing Alcoholic Beverages brands, fueled
by the joint capabilities of our data-driven brand development strategy paired
with a true omni-channel distribution network. We believe our balanced platform
is well-suited to gain market share and drive meaningful long-term growth in the
Alcoholic Beverages market. Winc's mission is to become the leading brand
builder within the Alcoholic Beverages industry through an omni-channel growth
platform.

We generate net revenues by building durable brands that consumers love. We
offer high-quality products in all 50 states either through our DTC channel or
the national distribution network in our wholesale channel. Our omni-channel
approach allows us to create compelling order economics, differentiated product
offerings, consumer-led brands, and a loyal consumer following. We seek to meet
consumers however they want to shop, balancing deep consumer connection with
broad convenience and accessibility. We believe this distinctive business model
has allowed us to efficiently scale our business while remaining agnostic as to
the channel where consumers purchase our products. We believe our integrated
omni-channel presence provides meaningful benefits to our consumers that are not
easily replicated by our competitors.

The following financial and operational results were achieved during the three and nine months ended September 30, 2022 and 2021:


total net revenues decreased by 14.4% for the three months ended September 30,
2022 and 2021, to $15.8 million from $18.5 million, respectively, and decreased
by 3.1% to $51.9 million from $53.6 million for the nine months ended September
30, 2022 and 2021, respectively;


wholesale net revenues remained stable at $5.5 million both for the three months
ended September 30, 2022 and 2021, and increased by 28.3% to $16.9 million from
$13.1 million for the nine months ended September 30, 2022 and 2021,
respectively;


we expanded our retail accounts sold by 15.6% to 9,392 from 8,124 for the three
months ended September 30, 2022 and 2021, respectively, and by 40.7% to 16,143
from 11,476 for the nine months ended September 30, 2022 and 2021, respectively;


we generated a net loss of $4.2 million and $5.7 million for the three months
ended September 30, 2022 and 2021, respectively, and a net loss of $12.4 million
and $9.1 million for the nine months ended September 30, 2022 and 2021,
respectively; and


our Adjusted EBITDA loss increased to $3.0 million for the three months ended
September 30, 2022 from $1.4 million for the three months ended September 30,
2021 and increased to $9.0 million for the nine months ended September 30, 2022
from $4.3 million for the nine months ended September 30, 2021.

See the section titled "Non-GAAP Financial Measures" for information regarding
Adjusted EBITDA, including a reconciliation to the most directly comparable
financial measure prepared in accordance with accounting principles generally
accepted in the United States ("GAAP").

Impact of COVID-19



The COVID-19 pandemic significantly accelerated consumer adoption of a wide
variety of at-home delivery services, including in the Alcoholic Beverages
sector. Restrictions adopted during the height of the pandemic included limited
operating hours at restaurants and bars, reduced capacity at dining and other
venues and decreased consumer interest in frequenting public gathering spaces.
While it is difficult to quantify the full impact the COVID-19 pandemic had on
the wholesale channel as a whole, we believe the rate of growth for our
wholesale net revenues from 2020 through the first quarter of 2021 was impaired
due to the restrictions noted above, specifically with respect to on-premise
sales at venues such as restaurants and bars. We believe our first quarter 2022
wholesale net revenues, compared to that of 2021, benefited from the easing or
lifting of COVID-19 restrictions.

                                       36
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We do not believe COVID-19 had a direct material impact on DTC demand or wholesale net revenues for the three months ended September 30, 2022 or 2021.



Although the global economy has begun to recover and the widespread availability
of vaccines has encouraged greater economic activity, we are continuing to
monitor the situation, including the emergence of new variants of the virus, and
we cannot predict for how long, or the ultimate extent to which, the pandemic
may impact our operations, the markets in which we operate and consumer
behavior.

Key Factors Affecting Our Performance and Growth



The Alcoholic Beverages market represents one of the largest total addressable
market opportunities in the CPG landscape, and, within the Alcoholic Beverages
market, the wine industry is a sizable market. We believe we are one of the few
Alcoholic Beverage companies that is connecting with both the next generation of
consumers who prefer to shop online and the legacy wholesale distribution
channel, and we believe that this omni-channel approach will lead to a
significant and expanding market opportunity. Our long-term goal is to grow by
building a portfolio of durable brands that consumers love. As we strengthen our
portfolio of brands and increase our brand awareness, we believe that it will
enhance our ability to acquire DTC consumers, grow our wholesale business and
seize a larger portion of the U.S. Alcoholic Beverages market.

Our DTC channel net revenues decreased by 22.0% and 13.2% for the three and nine
months ended September 30, 2022 compared to the three and nine months ended
September 30, 2021, respectively. DTC represented 62.5% and 66.1% of our total
net revenues for the three and nine months ended September 30, 2022,
respectively. Our DTC channel growth slowed in 2021 as COVID-19 restrictions
were eased or lifted, and, as we take steps to improve profitability, such as by
decreasing digital marketing spend, our DTC channel may experience periods of
stable or declining net revenues.

Our wholesale channel net revenues grew 0.8% and 28.3% for the three and nine
months ended September 30, 2022 compared to the three and nine months ended
September 30, 2021, respectively. Wholesale represented 35.1% and 32.5% of our
total net revenues for the three and nine months ended September 30, 2022,
respectively. The growth within the wholesale channel during the period was
fueled primarily by an increase in retail accounts and more of our products
being sold at each retailer. We believe wholesale net revenues will continue to
increase as a percentage of total net revenues. Overall, we continue to see
demand for our organic portfolio as consumers demand organic and natural wines.

The remainder of revenue was generated through our non-reportable segment, which
is comprised of a small business line focused on testing new products and the
sale of bulk wine. We believe the following factors and trends in our business
have driven our historic growth and are expected to remain key factors affecting
our performance and growth for the foreseeable future:

Brand Awareness and Loyalty



Our ability to promote and maintain brand awareness and loyalty has been
critical to our success. We believe we have the opportunity to continue to grow
our brand awareness and loyalty through word of mouth, brand marketing and
performance marketing. We have made investments to strengthen our brand and
generate awareness of our products through our marketing strategy, which
includes brand marketing campaigns across various platforms, including email,
digital, display, site, direct-mail, commercials, and social media, as well as
performance marketing efforts, including retargeting, paid search and product
listing advertisements, paid social media advertisements, search engine
optimization, personalized email and mobile push notifications through our
mobile application. The level of our investment in marketing impacts our ability
to obtain new customers and to maintain existing customers, and periods of
reduced investment in marketing may adversely affect our financial performance,
particularly in our DTC channel.

Innovation



Ideation, development and innovation have been core elements underpinning our
historic growth strategy. The improvement of existing products and the
introduction of new products have been, and continue to be, integral to our
growth. Our ability to successfully Ideate, Launch and Amplify new products will
depend on a variety of factors, including our efforts to improve profitability,
the level of our continued investment in innovation, integrated business
planning processes and capabilities.

Execution of Omni-Channel Strategy



The continued execution of our omni-channel strategy impacts our financial
performance. We believe our digital platform is a valuable tool for creating
direct connections with our consumers, influencing brand experience and
understanding consumer preference and behavior. Our wholesale channel is focused
on relationships with leading national distributors and retailers that have
broadened our consumer reach, raised our brand awareness and allowed us to
achieve additional scale. We aim to strengthen these relationships to further
increase their benefit, and we believe that investments in our DTC channel may
enable us to drive the performance of our existing wholesale brands and
effectively launch successful new core products into our wholesale channel,
thereby creating a wholesale brand portfolio that is increasingly attractive to
distributors and retail accounts. Our ability to execute this strategy will
depend on a number of factors, such as distributors' and retailers' satisfaction
with the sales of our products, our ability to develop high-quality and
culturally relevant brands and our introduction of innovative products.
                                       37
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Going Concern



Our operations have been financed to date by a combination of issuances and
sales of capital stock, borrowings under our credit facilities and cash
generated from operations. Our primary cash needs have been to fund working
capital requirements, debt service payments, and operating expenses. As of
September 30, 2022, we had cash on hand of $2.8 million, inventory, net of $25.7
million, total current assets of $34.7 million, and total current liabilities of
$32.8 million. As of September 30, 2022, we had outstanding borrowings of $4.4
million on the BoC Line of Credit.

In June 2022, we entered into an amendment to the BoC Credit Agreement, which,
among other things, extended the maturity date of the BoC Line of Credit to
December 31, 2022 and provided for an incremental reduction of our borrowing
capacity under the BoC Line of Credit during the periods prior to the maturity
date as follows: (i) for the period beginning July 1, 2022, $6.5 million; (ii)
for the period beginning August 1, 2022, $5.5 million; (iii) for the period
beginning September 1, 2022, $4.5 million; (iv) for the period beginning October
1, 2022, $3.5 million; (v) for the period beginning November 1, 2022, $2.5
million; and (vi) for the period beginning December 30, 2022, zero. In October
2022, the Company entered into a further amendment to the BoC Credit Agreement,
which, among other things, delayed the reduction in borrowing capacity scheduled
for November 1, 2022 to December 1, 2022 and deferred measurement of the minimum
liquidity covenant until December 31, 2022.

We continue to seek additional sources of capital, but there can be no assurance
that we will be able to obtain required capital on acceptable terms, if at all.
If we are unable to obtain alternative financing, there are no assurances that
we will be able to repay the BoC Line of Credit at maturity or satisfy our other
obligations and to maintain our current and planned future operations.
Accordingly, we have concluded that substantial doubt exists about our ability
to continue as a going concern. If we are unable to adequately reduce costs or
obtain additional financing, we believe we will not have sufficient funds to
meet our obligations within the next twelve months from the date of issuance of
the consolidated financial statements included in this Quarterly Report on Form
10-Q.
                                       38
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Key Financial and Operating Metrics

In addition to the measures presented in our financial statements, we use the following key financial and operational metrics to evaluate our business, measure our performance, develop financial forecasts and make strategic decisions:



                                             Three Months Ended September 30,           Nine Months Ended September 30,
                                                2022                  2021                2022                  2021
                                                  in thousands, except for average order value and retail accounts
DTC
DTC net revenues                           $         9,883       $        12,674     $        34,291       $        39,525
DTC gross profit                                     4,282                 5,552              15,133                17,046
Average order value (AOV)                            90.19                 74.52               81.89                 70.77
Wholesale
Wholesale net revenues                     $         5,549       $         5,507     $        16,849       $        13,131
Wholesale gross profit                               1,567                 2,096               5,731                 5,398
Retail accounts                                      9,392                 8,124              16,143                11,476
Consolidated
Net loss margin                                      -26.4 %               -31.1 %             -23.9 %               -16.9 %
Adjusted EBITDA¹                           $        (2,999 )     $        (1,355 )   $        (9,063 )     $        (4,259 )
Adjusted EBITDA margin¹                              -19.0 %                -7.3 %             -17.5 %                -7.9 %


___________________

(1) Adjusted EBITDA and Adjusted EBITDA margin are non-GAAP measures and are
presented for supplemental informational purposes only and should not be
considered as alternatives or substitutes to financial information presented in
accordance with GAAP. See the section titled "Non-GAAP Financial Measures" for
additional information and a reconciliation of net (loss) income to Adjusted
EBITDA and net (loss) income margin to Adjusted EBITDA margin.

Average Order Value



We believe the continued growth of our average order value, or AOV, demonstrates
both our increasing value proposition for our consumer base and their increasing
affinity for our premium brands. We define AOV as the sum of DTC net revenues,
divided by the total orders placed in that period. Total orders are the
summation of all completed individual purchase transactions in a given period.
AOV may fluctuate as we expand into and increase our presence in additional
product categories.

We increased AOV by 21.0% to $90.19 from $74.52 for the three months ended
September 30, 2022 and 2021, respectively, and by 15.7% to $81.89 from $70.77
for the nine months ended September 30, 2022 and 2021, respectively, as a result
of ongoing initiatives aimed at optimizing customer activity. AOV in the three
and nine months ended September 30, 2022 was positively impacted by a 50.5% and
35.1% decrease in first-time orders, respectively, which contributed to the
increased AOV because first-time orders offer significant discounts.
                                       39
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Retail Accounts

Retail account growth is a key metric for our continued growth in wholesale as it is a measure of how widely our products are distributed. The metric represents the number of retail accounts in which we sold our products in a given period.



We expanded our retail accounts sold by 15.6% to 9,392 from 8,124 for the three
months ended September 30, 2022 and 2021, respectively, and by 40.7% to 16,143
from 11,476 for the nine months ended September 30, 2022 and 2021, respectively.

Components of Results of Operations

We evaluate our business and allocate resources among our reportable business segments: (i) DTC and (ii) wholesale.

Net Revenues

We generate net revenues from the following revenue streams:



DTC - We define DTC net revenues as net revenues generated from consumers
through our monthly membership or individual orders on our digital platform.
Winc.com members are charged a monthly membership and are awarded credits in the
same monetary value. Members can then utilize their credits to purchase our
brand wines at their discretion. Members have the option to skip monthly
charges, accumulate credits or use credits when purchased so that the membership
is tailored to everyone's preference and lifestyle. Additionally, we have
dedicated brand websites that generate orders and net revenues for certain of
our core brands and that do not require membership.

Contract Liabilities - Contract liabilities, also referred to as deferred
revenues, arise as a result of the Winc.com subscription model. Deferred
revenues represent payments received from consumers in advance of ordering goods
and are referred to as "credits". Winc.com members are charged a monthly fee and
are awarded credits equivalent to the monetary value. Members are then able to
utilize member credits at their convenience to place an order on our website.
Revenue is recognized when the member takes control of the ordered goods, at
delivery. Credits do not expire or lose value over periods of inactivity and are
non-refundable. We are not required by law to escheat the value of unredeemed
credits. Based on historical redemption rates, a percentage of gift cards and
prepaid credits will not be redeemed, which is referred to as "breakage."
Breakage revenue is recognized in proportion to the pattern of redemption by our
customers, which we determine based on the historical redemption rate. Breakage
related to prepaid credits and gift cards is reported in DTC net revenues.

Wholesale - We define wholesale net revenues as net revenues generated from
wholesale distributors and state-operated licensees. Our wholesale channel
success is based on long-standing relationships with a highly developed network
of distributors in all U.S. states. We work closely with wholesale distributors
to increase the volume of our wines and number of products that are sold by the
retail accounts in their respective territories.

Other Non-Reportable - We also generate an immaterial amount of net revenues
from a non- reportable segment comprised of a small business line focused on
testing new products and the sale of bulk wine, which is not attributable to the
other two reportable segments.

Cost of Revenues

Cost of revenues consists of:

wine-related inputs, such as grapes and semi-finished bulk wine;

bottling materials (bottles, corks, and labeling materials);

boxes/packaging;


fulfillment costs (costs attributable to receiving, inspecting and warehousing
inventories, picking, packaging, and preparing orders for shipment, including
the variable costs of employing hourly employees and temporary staff provided by
agencies at our fulfillment centers);

credit card fees related to DTC transactions;

inbound and outbound freight; and

storage.


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Gross Profit and Gross Margin



We define gross profit as net revenues less cost of revenues as discussed above.
Gross margin is gross profit expressed as a percentage of net revenues. Our
gross margin has fluctuated historically and may continue to fluctuate from
period to period based on a number of factors, including the timing and mix of
the product offerings we sell, the timing and mix of sales through our DTC and
wholesale channels, and our ability to reduce costs, including with respect to
inflation and supply chain factors, in any given period. For example, we may
choose to prioritize certain portfolios of product offerings that have lower
margins but offer other benefits such as increased inventory turnover per year
and beneficial working capital dynamics. Additionally, during any period in
which our portfolio includes more subscale, high-growth brands, gross margin may
be negatively impacted until economies of scale can be achieved.

DTC Gross Profit



We define DTC gross profit as DTC net revenues less DTC cost of revenues. DTC
gross margin is DTC gross profit expressed as a percentage of DTC net revenues.
DTC gross margin has fluctuated historically and may continue to fluctuate from
period to period based on a number of factors, including the timing and mix of
the product offerings we sell, the timing and mix of sales through our DTC
channels, and our ability to reduce costs, in any given period.

Wholesale Gross Profit



We define wholesale gross profit as wholesale net revenues less wholesale cost
of revenues. Wholesale gross margin is gross profit expressed as a percentage of
wholesale net revenues. Wholesale gross margin has fluctuated historically and
may continue to fluctuate from period to period based on a number of factors,
including the timing and mix of the product offerings we sell, the timing and
mix of sales through our wholesale network, pricing support for national chain
retail brand promotion and our ability to reduce costs, in any given period.

Operating Expenses

Operating expenses primarily consist of marketing, personnel, and general and administrative expenses.


Our marketing expenses consist primarily of costs incurred to acquire new
consumers, retain existing consumers, build our brand awareness through various
offline and online paid advertising channels, including television, digital and
social media, direct mail, radio and podcasts, email, brand activations, and
strategic brand partnerships.

Our personnel expenses consist primarily of payroll and related expenses, including stock-based compensation.


Our general and administrative expenses consist of: (i) costs associated with
general corporate functions, such as depreciation expense and rent relating to
facilities and equipment and insurance expense; (ii) professional fees and other
general corporate costs; (iii) travel-related expenses; and (iv) customer
services costs, such as third-party staffing to respond to inquiries from
consumers.

Other Income and Expense



Other income and expense consist primarily of interest expense associated with
our credit facilities, rental income from sublease agreements, gains from the
forgiveness of debt, and changes in fair value of warrants that were issued in
connection with past financing transactions. See "- Liquidity and Capital
Resources - Credit Facilities."
                                       41
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Results of Operations

Comparison of the Three Months Ended September 30, 2022 and 2021

DTC

The following table summarizes the results of operations for our DTC reportable segment for the periods presented (in thousands):



                           Three Months Ended September 30,
                            2022                     2021            Change $       Change %
DTC net revenues       $         9,883         $          12,674     $  (2,791 )        -22.0 %
DTC cost of revenues             5,601                     7,122        (1,521 )        -21.4 %
DTC gross profit       $         4,282         $           5,552     $  (1,270 )        -22.9 %


DTC Net Revenues

DTC net revenues decreased $2.8 million or 22.0% for the three months ended
September 30, 2022 compared to the three months ended September 30, 2021. This
decrease was primarily driven by a 36.2% decrease in order volume period over
period and a 25% decrease in breakage revenue period over period, partially
offset by a 21.0% increase in AOV. We believe the decrease in order volume was
driven by a decrease in digital marketing spend as compared to the third quarter
of 2021. During the three months ended September 30, 2022, we had a 50.5%
decrease in first-time orders, which contributed to the increased AOV period
over period because first-time orders offer significant discounts.

DTC Cost of Revenues



DTC cost of revenues decreased $1.5 million or 21.4% for the three months ended
September 30, 2022 compared to the three months ended September 30, 2021. The
decrease in DTC cost of revenues was primarily due to the decrease in DTC net
revenues. Additionally, improved product costs resulted in a decrease of $0.3
million and improved logistics costs resulted in a decrease of $0.6 million. DTC
cost of revenues as a percentage of DTC net revenues increased approximately 48
basis points, resulting in decreased gross profit margin, which is due to
decreased breakage revenue period over period as breakage revenue does not have
a corresponding cost of revenue impact.

DTC Gross Profit



Changes in DTC gross profit are a function of the changes in DTC net revenues
and DTC cost of revenues discussed above. DTC gross profit decreased $1.3
million or 22.9% for the three months ended September 30, 2022 compared to the
three months ended September 30, 2021.

Wholesale

The following table summarize the results of operations for our wholesale reportable segment for the periods presented (in thousands):



                                               Three Months Ended September 30,
                                                 2022                     2021            Change $       Change %
Wholesale net revenues                     $          5,549         $          5,507     $       42            0.8 %
Wholesale cost of revenues                            3,982                    3,411            571           16.7 %
Wholesale gross profit                     $          1,567         $          2,096     $     (529 )        -25.2 %


Wholesale Net Revenues

Wholesale net revenues increased slightly by less than $0.1 million or 0.8%,
which was attributable to an increase in sales volume in this channel. We
increased our cases sold in our wholesale channel by 7.2% to 71,511 for the
three months ended September 30, 2022 from 66,732 for the three months ended
September 30, 2021. The increase in case volume was primarily driven by a
one-time sale of select inventory below cost.

During the three months ended September 30, 2022, one wholesale distributor
accounted for approximately 10.4% of wholesale net revenues. During the three
months ended September 30, 2021, another wholesale distributor accounted for
approximately 14.5% of wholesale net revenues.

Wholesale Cost of Revenues



Wholesale cost of revenues increased $0.6 million or 16.7% for the three months
ended September 30, 2022 compared to the three months ended September 30, 2021.
During the three months ended September 30, 2022, wholesale cost of revenues
increased as a result of $0.2 million of inventory sold below cost and $0.1
million related to an inventory reserve recognized during the period, which
contributed to decreased gross profit margin.
                                       42
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Wholesale Gross Profit



Changes in wholesale gross profit are a function of the changes in wholesale net
revenues and wholesale cost of revenues discussed above. Wholesale gross profit
decreased $0.5 million or 25.2% for the three months ended September 30, 2022
compared to the three months ended September 30, 2021.

Other Non-Reportable

The following table summarizes the results of operations for our other non-reportable segments for the periods presented (in thousands):



                                               Three Months Ended September 

30,


                                                2022                      2021            Change $       Change %
Other non-reportable net revenues          $           374           $           276     $       98           35.5 %
Other non-reportable cost of revenues                  454                       120            334          278.3 %
Other non-reportable gross profit          $           (80 )         $      

156 $ (236 ) -151.3 %

Other Non-Reportable Net Revenues



Other non-reportable net revenues increased $0.1 million or 35.5% for the three
months ended September 30, 2022 compared to the three months ended September 30,
2021. The increase in other net revenues was primarily attributable to $0.3
million in sales of bulk wine inventory during the three months ended September
30, 2022, partially offset by $0.1 million lower net revenues of Wonders
(formerly Wonderful Wine Company) due to decreased marketing spend as
advertising priorities shifted during the period and $0.1 million lower net
revenues from innovation projects.

Other Non-Reportable Cost of Revenues



Other non-reportable cost of revenues increased $0.3 million or 278.3% for the
three months ended September 30, 2022 compared to the three months ended
September 30, 2021. The increase in other non-reportable cost of revenues was
driven by sales of bulk wine which deliver lower overall margins but offer other
benefits such as increased inventory turnover per year and beneficial working
capital dynamics, as well as $0.1 million related to an inventory reserve
recognized during the period.

Other Non-Reportable Gross Profit



Changes in Other non-reportable gross profit are a function of the changes in
Other non-reportable net revenues and other non-reportable cost of revenues
discussed above. Other non-reportable gross profit decreased $0.2 million or
151.3% for the three months ended September 30, 2022 compared to the three
months ended September 30, 2021.

Comparison of the Nine Months Ended September 30, 2022 and 2021

DTC

The following table summarizes the results of operations for our DTC reportable segment for the periods presented (in thousands):



                          Nine Months Ended September 30,
                            2022                  2021           Change $       Change %
DTC net revenues       $        34,291       $        39,525     $  (5,234 )        -13.2 %
DTC cost of revenues            19,158                22,479        (3,321 )        -14.8 %
DTC gross profit       $        15,133       $        17,046     $  (1,913 )        -11.2 %


DTC Net Revenues

DTC net revenues decreased $5.2 million or 13.2% for the nine months ended
September 30, 2022 compared to the nine months ended September 30, 2021. This
decrease was primarily driven by a 30.0% decrease in order volume period over
period, partially offset by a 15.7% increase in AOV. The decrease in order
volume was driven by a decrease in digital marketing spend as compared to the
nine months ended September 30, 2021. During the nine months ended September 30,
2022, we had a 35.1% decrease in first-time orders, which contributed to the
increased AOV and gross profit margin period over period because first-time
orders offer significant discounts.

DTC Cost of Revenues



DTC cost of revenues decreased $3.3 million or 14.8% for the nine months ended
September 30, 2022 compared to the nine months ended September 30, 2021. The
decrease in DTC cost of revenues is primarily due to the decrease in DTC net
revenues. DTC cost of revenues as a percentage of DTC net revenues decreased
approximately 100 basis points, resulting in increased margin. Improved
                                       43
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product costs resulted in a $1.0 million decrease, as well as decreased shipping and warehouse labor costs of $1.0 million due to order processing efficiencies.

DTC Gross Profit



Changes in DTC gross profit are a function of the changes in DTC net revenues
and DTC cost of revenues discussed above. DTC gross profit decreased $1.9
million or 11.2% for the nine months ended September 30, 2022 compared to the
nine months ended September 30, 2021.

Wholesale

The following table summarize the results of operations for our wholesale reportable segment for the periods presented (in thousands):



                                              Nine Months Ended September 30,
                                                2022                  2021            Change $       Change %
Wholesale net revenues                     $        16,849       $        13,131     $    3,718           28.3 %
Wholesale cost of revenues                          11,118                 7,733          3,385           43.8 %
Wholesale gross profit                     $         5,731       $         5,398     $      333            6.2 %


Wholesale Net Revenues

Wholesale net revenues increased $3.7 million or 28.3% for the nine months ended
September 30, 2022 compared to the nine months ended September 30, 2021. Growth
in wholesale net revenues was attributable to a $2.4 million increase in organic
growth of our brands sales through new retail accounts, the May 2021 purchase of
certain assets from Natural Merchants, Inc. and increased sales to existing
distributors. We increased our cases sold by 33.5% to 205,907 for the nine
months ended September 30, 2022 from 154,219 for the nine months ended September
30, 2021.

During the nine months ended September 30, 2022, one wholesale distributor
accounted for approximately 11.8% of wholesale net revenues. During the nine
months ended September 30, 2021, another wholesale distributor accounted for
approximately 13.9% of wholesale net revenues.

Wholesale Cost of Revenues



Wholesale cost of revenues increased $3.4 million or 43.8% for the nine months
ended September 30, 2022 compared to the nine months ended September 30, 2021.
The increase in wholesale cost of revenues was primarily attributable to the
increase in wholesale net revenues for the period, as well as a shift in product
mix to an increased percentage of sales of imported wines with higher freight
costs and lower overall margins but that offer other benefits such as increased
inventory turnover per year and beneficial working capital dynamics. During the
nine months ended September 30, 2022, wholesale cost of revenues increased as a
result of $0.2 million of inventory sold below cost and $0.1 million related to
an inventory reserve recognized during the period, which contributed to
decreased gross profit margin.

Wholesale Gross Profit



Changes in wholesale gross profit are a function of the changes in wholesale net
revenues and wholesale cost of revenues discussed above. Wholesale gross profit
increased $0.3 million or 6.2% for the nine months ended September 30, 2022
compared to the nine months ended September 30, 2021.

Other Non-Reportable

The following table summarizes the results of operations for our other non-reportable segments for the periods presented (in thousands):



                                                Nine Months Ended September 

30,


                                                2022                      2021            Change $       Change %
Other non-reportable net revenues          $           765           $           917     $     (152 )        -16.6 %
Other non-reportable cost of revenues                  741                       393            348           88.5 %
Other non-reportable gross profit          $            24           $           524     $     (500 )        -95.4 %



                                       44

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Other Non-Reportable Net Revenues



Other non-reportable net revenues decreased $0.2 million or 16.6% for the nine
months ended September 30, 2022 compared to the nine months ended September 30,
2021. The decrease in other net revenues was primarily attributable to $0.5
million lower net revenues of Wonders (formerly Wonderful Wine Company) due to
decreased marketing spend as advertising priorities shifted during the period,
$0.2 million lower net revenues from innovation projects, partially offset by
$0.6 million in sales of bulk wine inventory during the nine months ended
September 30, 2022.

Other Non-Reportable Cost of Revenues



Other non-reportable cost of revenues increased $0.3 million or 88.5% for the
nine months ended September 30, 2022 compared to the nine months ended September
30, 2021. Other non-reportable cost of revenues as a percentage of Other
non-reportable net revenues increased, resulting in decreased margins. The
increase in other non-reportable cost of revenues was driven by sales of bulk
wine which deliver lower overall margins but offer other benefits such as
increased inventory turnover per year and beneficial working capital dynamics,
as well as $0.1 million related to an inventory reserve recognized during the
period.

Other Non-Reportable Gross Profit



Changes in Other non-reportable gross profit are a function of the changes in
Other non-reportable net revenues and Other non-reportable cost of revenues
discussed above. Other non-reportable gross profit decreased $0.5 million or
95.4% for the nine months ended September 30, 2022 compared to the nine months
ended September 30, 2021.
                                       45
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Operating Expenses

Comparison of the Three Months Ended September 30, 2022 and 2021

The following table identifies our operating expenses and other income and expense items for the periods presented (in thousands):



                                                Three Months Ended September 30,
                                                   2022                  2021           Change $       Change %
Marketing                                     $         2,417       $         3,700     $  (1,283 )        -34.7 %
Personnel                                               3,274                 7,153        (3,879 )        -54.2 %
General and administrative                              4,248                 2,987         1,261           42.2 %
Production and operation                                   66                    44            22           50.0 %
Creative development                                       14                   131          (117 )        -89.3 %
Total operating expenses                      $        10,019       $        14,015
Interest expense                                         (244 )                (127 )        (117 )         92.1 %
Change in fair value of warrant liabilities                 -                   248          (248 )       -100.0 %
Other income, net                                         323                   358           (35 )         -9.8 %
Total other income                            $            79       $           479
Income tax expense                                          4                     1             3          300.0 %


Marketing Expenses

Marketing expenses decreased by $1.3 million or 34.7% for the three months ended
September 30, 2022 compared to the three months ended September 30, 2021. The
decrease in marketing expense was primarily driven by a $1.4 million decrease in
digital advertising costs during the three months ended September 30, 2022, as
we took steps to focus marketing efforts to maintain payback targets and improve
profitability. This decrease was partially offset by an increase of $0.1 million
related to external marketing consulting services.

Personnel Expenses



Personnel expenses decreased by $3.9 million or 54.2% for the three months ended
September 30, 2022 compared to the three months ended September 30, 2021. This
decrease was primarily attributable to a $3.8 million decrease in non-cash
compensation expense as a result of employee promissory notes related to the
early exercise of stock options that were forgiven during the three months ended
September 30, 2021.

General and Administrative Expenses



General and administrative expenses increased by $1.3 million or 42.2% for three
months ended September 30, 2022 compared to the three months ended September 30,
2021. This increase was primarily attributable to $0.8 million related to
increased professional services fees, including accounting, investor relations,
legal and consulting. This also includes a $0.6 million increase in insurance
expenses associated with being a public company, partially offset by a $0.1
million decrease in bad debt expense period over period.

We expect general and administrative expenses to stabilize or decline during the
remainder of 2022 but remain higher than 2021 in absolute dollars, primarily due
to a full year of being a public company.

Change in Fair Value of Warrant Liabilities



The warrants were remeasured as of September 30, 2021, but subsequent to the
IPO, they were no longer classified as liabilities and remeasured and therefore,
there is no remeasurement as of September 30, 2022. Refer to Note 10 in our
unaudited condensed consolidated financial statements as of and for the three
months ended September 30, 2022 included elsewhere in this quarterly report for
further information.
                                       46
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Comparison of the Nine Months Ended September 30, 2022 and 2021

The following table identifies our operating expenses and other income and expense items for the periods presented (in thousands):



                                              Nine Months Ended September 30,
                                                2022                  2021           Change $       Change %
Marketing                                  $         8,176       $        11,678     $  (3,502 )        -30.0 %
Personnel                                           11,260                12,540        (1,280 )        -10.2 %
General and administrative                          13,928                 8,555         5,373           62.8 %
Production and operation                               258                    97           161          166.0 %
Creative development                                   123                   287          (164 )        -57.1 %
Total operating expenses                   $        33,745       $        33,157
Interest expense                                      (390 )                (548 )         158          -28.8 %
Change in fair value of warrant                          -                  (644 )         644          100.0 %
liabilities
Other income, net                                      872                   966           (94 )         -9.7 %
Gain on debt forgiveness from Paycheck                   -                 1,364        (1,364 )       -100.0 %
Protection Program note payable
Total other income                         $           482       $         1,138
Income tax expense                                      24                    17             7           41.2 %


Marketing Expenses

Marketing expenses decreased by $3.5 million or 30.0% for the nine months ended
September 30, 2022 compared to the nine months ended September 30, 2021. The
decrease in marketing expense was primarily driven by a $4.7 million decrease in
digital advertising costs during the nine months ended September 30, 2022, as we
continue to focus marketing efforts to maintain payback targets and aim to
improve profitability. This decrease was partially offset by an increase of $1.0
million related to marketing events, branding, and offline advertising costs
related to the launch of summerwater.com in June 2022 and targeted marketing of
the Summer Water brand.

Personnel Expenses

Personnel expenses decreased by $1.3 million or 10.2% for the nine months ended
September 30, 2022 compared to the nine months ended September 30, 2021. This
decrease was primarily attributable to a $2.5 million decrease in non-cash
compensation expense as a result of employee promissory notes related to the
early exercise of stock options that were forgiven during the three months ended
September 30, 2021. This decrease was partially offset by a $1.1 million
increase in wages primarily attributable to increased headcount to operate as a
public company, as well as executive severance costs of $0.2 million.

We expect personnel expenses to stabilize during the remainder of 2022 but
remain higher than 2021 in absolute dollars, primarily due to increased
headcount in late 2021 and early 2022 to support public company processes. We
believe we have sufficient personnel to support public company operations and
continue to scale our business.

General and Administrative Expenses



General and administrative expenses increased by $5.4 million or 62.8% for the
nine months ended September 30, 2022 compared to the nine months ended September
30, 2021. This increase was primarily attributable to $3.0 million related to
increased professional services fees, including accounting, investor relations,
legal and consulting, of which we believe $0.5 million consists of non-recurring
costs. This also includes a $1.9 million increase in insurance expenses
associated with being a public company, a $0.4 million increase in rent-related
costs and a $0.3 million increase in depreciation, partially offset by a $0.5
million decrease in bad debt expense.

Interest Expense

Interest expense decreased $0.2 million or 28.8% for the nine months ended September 30, 2022 compared to the nine months ended September 30, 2021. This decrease was primarily attributable to interest expense for the nine months ended September 30, 2021 related to the $5.0 million term loan under the Multiplier LSA (as defined below) that was repaid in November 2021.

Change in Fair Value of Warrant Liabilities



The warrants were remeasured as of September 30, 2021, but subsequent to the
IPO, they were no longer classified as liabilities and remeasured and therefore,
there is no remeasurement as of September 30, 2022. Refer to Note 10 in our
unaudited condensed consolidated financial statements as of and for the nine
months ended September 30, 2022 included elsewhere in this Quarterly Report for
further information.

Gain on Debt Forgiveness from Paycheck Protection Program Note Payable



In April 2020, we received a $1.4 million loan from Western Alliance Bank under
the Paycheck Protection Program, or PPP, to assist in maintaining payroll and
operations through the period impacted by the COVID-19 pandemic. We applied for
and were granted loan forgiveness in March 2021 by utilizing the funds in
accordance with defined loan forgiveness guidance issued by the government.
                                       47
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Liquidity and Capital Resources



Our operations have been financed to date by a combination of issuances and
sales of capital stock, borrowings under our credit facilities and cash
generated from operations. Our primary cash needs have been used to fund working
capital requirements, debt service payments, and operating expenses. As of
September 30, 2022, we had cash on hand of $2.8 million, inventory, net of $25.7
million, total current assets of $34.7 million, and total current liabilities of
$32.8 million. As of September 30, 2022, we had outstanding borrowings of $4.4
million on the BoC Line of Credit and we had no outstanding term loan debt. In
June 2022, we entered into an amendment to the BoC Credit Agreement, which,
among other things, extended the maturity date of the BoC Line of Credit to
December 31, 2022 and provided for an incremental reduction of our borrowing
capacity under the BoC Line of Credit during the periods prior to the maturity
date as follows: (i) for the period beginning July 1, 2022, $6.5 million; (ii)
for the period beginning August 1, 2022, $5.5 million; (iii) for the period
beginning September 1, 2022, $4.5 million; (iv) for the period beginning October
1, 2022, $3.5 million; (v) for the period beginning November 1, 2022, $2.5
million; and (vi) for the period beginning December 30, 2022, zero. Since
September 30, 2022, we have repaid $1.0 million of the outstanding borrowings
under the BoC Line of Credit, resulting in an outstanding balance of $3.4
million as of the date of this Quarterly Report on Form 10-Q. In October 2022,
we entered into a further amendment to the BoC Credit Agreement, which, among
other things, delayed the reduction in borrowing capacity scheduled for November
1, 2022 to December 1, 2022 and deferred measurement of the minimum liquidity
covenant until December 31, 2022.

In June 2022, we entered into an agreement providing for the sale on a
non-recourse basis of the proceeds from future sales from its DTC channel to a
third-party financial institution in exchange for an advance of a portion of
such proceeds. Total available advances under the agreement equal $2.9 million,
all of which has been advanced as of September 30, 2022. In exchange for
advances on future DTC sales, 9% of daily DTC receipts are applied towards the
balance owed. Payments applied towards the balance owed totaled $0.9 million and
$1.2 million for the three and nine months ended September 30, 2022,
respectively. As the advances are expected to be paid off within one year from
being advanced, the balance is classified as short-term advances on our
unaudited condensed consolidated balance sheet as of September 30, 2022. We
present cash proceeds as cash provided from financing activities in the
unaudited condensed consolidated statements of cash flows. Fees under the
agreement totaling $0.4 million, or 13.5% of the total advance of $2.9 million,
are recorded in other income (expense) over the estimated term of the agreement.
Eligible discounts, which reduce the fees, totaled $0.1 million and $0.2 million
for the three and nine months ended September 30, 2022, respectively.

In addition to the BoC Credit Agreement, we have long term lease and earnout
commitments. Our operating lease obligations of $4.2 million relate to our
facilities under long-term operating leases, which will expire on varying dates
through February 2033. As part of our acquisition of certain assets of Natural
Merchants, Inc., up to $4.0 million of cash payments are contingent upon
achieving certain performance targets between May 2021 and May 2023. Contingent
consideration due for the earnout period ending May 2022 totaled $1.6 million.
We estimate we will pay the seller $1.4 million for the earnout period ending
May 2023. In August 2022, we entered into an amendment to the purchase agreement
with Natural Merchants, Inc. that, among other things, restructured the payment
of the $1.6 million contingent consideration for the earnout period ending May
2022 (the "2021 Earnout Amount") into nine monthly installments beginning
September 15, 2022. The amendment also made the repayment of the 2021 Earnout
Amount subject to a 10% annualized interest rate, accruing monthly from July 1,
2022. Each of the first eight payments will equal one-twelfth of the balance,
and the ninth and final payment will equal the remaining balance. The amendment
also provides that the payment of any unpaid amount of the 2021 Earnout Amount
may be accelerated under certain circumstances, including in the event we secure
certain third-party financing or undergo a change of control or sale of all or
substantially all of our assets.

We continue to seek additional sources of capital, but there can be no assurance
that we will be able to obtain required capital on acceptable terms, if at all.
If we are unable to obtain alternative financing, there are no assurances that
we will be able to repay the BoC Line of Credit at maturity or satisfy our other
obligations. These conditions raise substantial doubt about our ability to
continue as a going concern.

Management believes we will continue to require third-party financing to repay
the BoC Line of Credit at maturity or satisfy our other obligations and to
support future operations until we achieve profitability. We continue to take
steps to improve profitability and seek additional sources of capital. However,
there can be no assurance that improvement in operating results will occur or
that we will successfully implement our plans. In addition, there can be no
assurances that an agreement for additional capital would ultimately be reached
or that the additional capital would become available to us at all or on terms
favorable to us. In the event cash flow from operations and factoring or
borrowings arrangements are not sufficient, additional sources of financing,
such as equity offerings, will be required in order to repay the BoC Line of
Credit at maturity or satisfy our other obligations and to maintain our current
and planned future operations. Accordingly, we have concluded that substantial
doubt exists about our ability to continue as a going concern. If we are unable
to adequately reduce costs or obtain additional financing, we believe we will
not have sufficient funds to meet our obligations within the next twelve months
from the date of issuance of the consolidated financial statements included in
this Quarterly Report on Form 10-Q.

Issuances of Stock



In November 2021, we completed our IPO through an underwritten sale of 1,692,308
shares of our common stock at a price of $13.00 per share. The aggregate net
proceeds from the offering after deducting underwriting discounts and
commissions and other offering expenses, were approximately $17.7 million.
                                       48
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Concurrent with the IPO, all then-outstanding shares of our redeemable convertible preferred stock outstanding were automatically converted into an aggregate of 8,395,808 shares of common stock and were reclassified into permanent equity. Following the IPO, there were no shares of redeemable convertible preferred stock outstanding.

Credit Facilities

Banc of California



In December 2020, we entered into a credit agreement, or the BoC Credit
Agreement, with Pacific Mercantile Bank (subsequently acquired by Banc of
California in October 2021) for a new $7.0 million line of credit, or the BoC
Line of Credit. The BoC Line of Credit bears interest at a variable annual rate
equal to 1.25% plus the Prime Rate. We had an outstanding balance of $4.4
million and zero under the BoC Line of Credit as of September 30, 2022 and
December 31, 2021, respectively.

Multiplier Capital



In December 2017, we entered into a loan and security agreement, or the
Multiplier LSA, with Multiplier Capital II, LP, or Multiplier, for a term loan
of $5.0 million, all of which was disbursed to us at the time of execution.
While outstanding, the loan bore interest at a variable annual rate equal to the
greater of 6.25% above the Prime Rate (as defined in the Multiplier LSA), with a
minimum interest rate of 11.5% per annum and a maximum interest rate of 14.0%
per annum. The loan was secured by all of our assets. In November 2021, we
repaid the remaining outstanding principal and interest of $1.2 million, and the
Multiplier LSA was terminated. In connection with this transaction, we
recognized a loss on early extinguishment of debt of $0.1 million in the fourth
quarter of 2021.

Paycheck Protection Program Loan



In April 2020, we received a $1.4 million loan from Western Alliance Bank under
the PPP to assist in maintaining payroll and operations through the period
impacted by the COVID-19 pandemic. We applied for and were granted loan
forgiveness in March 2021 by utilizing the funds in accordance with defined loan
forgiveness guidance issued by the government.

Cash Flows



The following table summarizes our cash flows for the periods presented (in
thousands):

                                               Nine Months Ended September 30,
                                                 2022                  2021

Net cash used in operating activities $ (7,754 ) $ (13,796 ) Net cash used in investing activities

                 (524 )               (9,247 )
Net cash provided by financing activities            6,155                 17,647
Net decrease in cash                        $       (2,123 )     $         (5,396 )

Cash Flows from Operating Activities



Operating cash flow is derived by adjusting our net loss for non-cash operating
items, such as depreciation and amortization, provision for doubtful accounts,
deferred income tax benefits or expenses, and changes in operating assets and
liabilities, which reflect timing differences between the receipt and payment of
cash associated with transactions and when they are recognized in our results of
operations.

For the nine months ended September 30, 2022 and 2021, net cash used by
operating activities was $7.8 million and $13.8 million, respectively. Our
operating activities included our net loss of $12.4 million and $9.1 million,
respectively, which were offset by non-cash adjustments of $3.1 million and $4.7
million, respectively. For the nine months ended September 30, 2022, cash used
in operating activities was offset by a decrease in working capital of $1.5
million. Net cash used in operating activities for the nine months ended
September 30, 2021 increased by a net increase in working capital of $9.5
million. The net changes in working capital for both periods are primarily due
to the timing of cash receipts from sales and the timing of payments to
suppliers.

Cash Flows from Investing Activities



Cash used in investing activities was $0.5 million and $9.2 million for the nine
months ended September 30, 2022 and 2021, respectively. Investing cash flows for
the nine months ended September 30, 2022 included $0.2 million for purchases of
property and equipment and $0.3 million of capitalized software development
costs. Investing cash flows for the nine months ended September 30, 2021
included $0.3 million for purchases of property and equipment, $0.2 million of
capitalized software development costs and $8.8 million related to the
acquisition of intangible assets through the acquisition of certain assets from
Natural Merchants, Inc.

Cash Flows from Financing Activities



Cash flows from financing activities resulted in net inflows of $6.2 million and
$17.6 million for the nine months ended September 30, 2022 and 2021,
respectively. Financing cash flows for the nine months ended September 30, 2022
consisted of $6.5 million in borrowings on the BoC Line of Credit and $1.7
million of advances received under financing arrangements, net of repayments.
This was partially offset by $2.1 million of repayments on the BoC Line of
Credit. Financing cash flows for the nine months ended September 30, 2021
included $13.3 million in proceeds from the issuance of preferred stock, net of
issuance costs, $0.1 million of proceeds from
                                       49
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stock option exercises, as well as $5.5 million from borrowings on our line of credit, partially offset by $1.3 million of repayments of long-term debt.

Non-GAAP Financial Measures



Our management believes Adjusted EBITDA and Adjusted EBITDA margin are helpful
to investors, analysts and other interested parties because these measures can
assist in providing a more consistent and comparable overview of our operations
across our historical financial periods. In addition, these measures are
frequently used by analysts, investors and other interested parties to evaluate
and assess performance. We define Adjusted EBITDA as net loss before interest,
taxes, depreciation and amortization, stock-based compensation expense and other
items we believe are not indicative of our operating performances, such as gain
or loss attributable to the change in fair value of warrants. We define Adjusted
EBITDA margin as Adjusted EBITDA divided by net revenues. Adjusted EBITDA and
Adjusted EBITDA margin are non-GAAP measures and are presented for supplemental
informational purposes only and should not be considered as alternatives or
substitutes to financial information presented in accordance with GAAP. These
measures have certain limitations in that they do not include the impact of
certain expenses that are reflected in our unaudited condensed consolidated
statement of operations that are necessary to run our business. Some of these
limitations include:


Adjusted EBITDA and Adjusted EBITDA margin do not reflect interest expense, or
the cash requirements necessary to service interest or principal payments on our
debt;

Adjusted EBITDA and Adjusted EBITDA margin do not reflect changes in, or cash requirements for our working capital needs; and


although depreciation and amortization are non-cash charges, the assets being
depreciated and amortized may have to be replaced in the future, and Adjusted
EBITDA and Adjusted EBITDA margin do not reflect cash capital expenditure
requirements for such replacements or for new capital expenditures.

Other companies, including other companies in our industry, may not use such
measures or may calculate the measures differently than as presented in this
Quarterly Report, limiting their usefulness as comparative measures.

A reconciliation of net loss to Adjusted EBITDA and net loss margin to Adjusted EBITDA margin is set forth below (dollars in thousands).



                                             Three Months Ended September 30,        Nine Months Ended September 30,
                                                2022                  2021              2022               2021
Net loss                                   $        (4,175 )     $        (5,733 )   $  (12,399 )     $       (9,068 )
Interest expense                                       244                   127            390                  548
Income tax expense                                       4                     1             24                   17
Depreciation and amortization expense                  278                   226            828                  520
EBITDA                                     $        (3,649 )     $        (5,379 )   $  (11,157 )     $       (7,983 )
Stock-based compensation                               484                   819          1,928                  991
Gain on debt forgiveness from Paycheck                   -                     -              -               (1,364 )
Protection Program note payable
Forgiveness of employee promissory notes                 -                 3,453              -                3,453
issued for stock option exercises
Change in fair value of warrant                          -                  (248 )            -                  644
liabilities
Executive severance                                    166                     -            166                    -
Adjusted EBITDA                            $        (2,999 )     $        (1,355 )   $   (9,063 )     $       (4,259 )
Net loss margin                                      -26.4 %               -31.1 %        -23.9 %              -16.9 %
Adjusted EBITDA margin                               -19.0 %                -7.3 %        -17.5 %               -7.9 %


Critical Accounting Policies and Significant Judgments and Estimates



Our condensed consolidated financial statements are prepared in accordance with
GAAP. The preparation of these condensed consolidated financial statements
requires us to make estimates and assumptions that affect the reported amounts
of assets, liabilities, revenue, expenses, and related disclosures. We evaluate
our estimates and assumptions on an ongoing basis. Our estimates are based on
historical experience and various other assumptions that we believe to be
reasonable under the circumstances. By their nature, estimates are subject to an
inherent degree of uncertainty. Certain of our estimates and assumptions require
increased judgment and carry a higher degree of variability and volatility that
could result in material changes to our estimates in future periods. Our actual
results could differ materially from these estimates.

There have been no significant changes to our critical accounting policies from
our disclosure reported in "Critical Accounting Policies and Significant
Judgements and Estimates" in the section titled "Management's Discussion and
Analysis of Financial Condition and
                                       50
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Results of Operations" in our Annual Report on Form 10-K for the fiscal year ended December 31, 2021 filed with the SEC on March 30, 2022.



We believe that the assumptions and estimates associated with fair value of
financial instruments, fair value of acquired assets, revenue recognition and
stock-based compensation have the greatest potential impact on our financial
statements. Therefore, we consider these to be our critical accounting
estimates.

Recent Accounting Pronouncements

See "New Accounting Pronouncements" in Note 2 of the notes to our unaudited condensed consolidated financial statements included in Part 1, Item 1 of this Quarterly Report on Form 10-Q for recent accounting pronouncements.

Emerging Growth Company and Smaller Reporting Company Status



We are an "emerging growth company" as defined in the JOBS Act. For as long as
we remain an emerging growth company, we are permitted and intend to rely on
certain exemptions from various public company reporting requirements, including
not being required to have our internal control over financial reporting audited
by our independent registered public accounting firm pursuant to Section 404 of
the Sarbanes-Oxley Act of 2002, reduced disclosure obligations regarding
executive compensation in our periodic reports and proxy statements and
exemptions from the requirements of holding a nonbinding advisory vote on
executive compensation, on the frequency of the advisory vote on executive
compensation, and on any golden parachute payments not previously approved.

In addition, emerging growth companies can delay adopting new or revised
accounting standards issued subsequent to the enactment of the JOBS Act until
such time as those standards apply to private companies. We have elected to
utilize this extended transition period for complying with new or revised
accounting standards that have different effective dates for public and private
companies until the earlier of the date that we (i) are no longer an emerging
growth company or (ii) affirmatively and irrevocably opt out of the extended
transition period provided in the JOBS Act. As a result, our financial
statements may not be comparable to companies that comply with the new or
revised accounting pronouncements as of public company effective dates. As
described in Note 2 to our unaudited condensed consolidated financial statements
included elsewhere in this Quarterly Report, we have early adopted accounting
standards, as the JOBS Act does not preclude an emerging growth company from
adopting a new or revised accounting standard earlier than the time that such
standard applies to private companies. We expect to use the extended transition
period for any other new or revised accounting standards during the period in
which we remain an emerging growth company.

We will remain an emerging growth company until the earliest of (i) December 31,
2026, (ii) the last day of the fiscal year in which we have total annual gross
revenue of at least $1.235 billion, (iii) the last day of the fiscal year in
which we are deemed to be a "large accelerated filer" as defined in Rule 12b-2
under the Exchange Act, which would occur if the market value of our common
stock held by non-affiliates exceeded $700 million as of the last business day
of the second fiscal quarter of such year or (iv) the date on which we have
issued more than $1.0 billion in non-convertible debt securities during the
prior three-year period.

We are also a "smaller reporting company" as defined in the Exchange Act. We may
continue to be a smaller reporting company even after we are no longer an
emerging growth company. We may take advantage of certain of the scaled
disclosures available to smaller reporting companies and will be able to take
advantage of these scaled disclosures for so long as the market value of our
voting and non-voting common stock held by non-affiliates is less than $250
million measured on the last business day of our second fiscal quarter, or our
annual revenue is less than $100 million during the most recently completed
fiscal year and the market value of our voting and non-voting common stock held
by non-affiliates is less than $700 million measured on the last business day of
our second fiscal quarter.

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