As used in this Quarterly Report on Form 10-Q, "we," "us," "our" and "the Company" refer to Willamette Valley Vineyards, Inc.





Forward Looking Statements


This Management's Discussion and Analysis of Financial Condition and Results of Operations and other sections of this Form 10-Q contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve risks and uncertainties that are based on current expectations, estimates and projections about the Company's business, and beliefs and assumptions made by management. Words such as "expects," "anticipates," "intends," "plans," "believes," "seeks," "estimates" "intends," "plans," "predicts," "potential," "should," or "will" or the negative thereof and variations of such words and similar expressions are intended to identify such forward-looking statements. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors, including, but not limited to: availability of financing for growth, availability of adequate supply of high quality grapes, successful performance of internal operations, impact of competition, changes in wine broker or distributor relations or performance, impact of possible adverse weather conditions, impact of reduction in grape quality or supply due to disease, changes in consumer spending, the reduction in consumer demand for premium wines and the impact of the Covid-19 pandemic and the policies of United States federal, state and local governments in response to such pandemic. In addition, such statements could be affected by general industry and market conditions and growth rates, and general domestic economic conditions. Many of these risks as well as other risks that may have a material adverse impact on our operations and business, are identified in Item 1A "Risk Factors" in the Company's Annual Report on Form 10-K for the year ended December 31, 2019, as well as in the Company's other Securities and Exchange Commission filings and reports. The forward-looking statements in this report are made as of the date hereof, and, except as otherwise required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statements or to update the reasons why the actual results could differ materially from those projected in the forward-looking statements, whether as a result of new information, future events or otherwise.



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Critical Accounting Policies


The foregoing discussion and analysis of the Company's financial condition and results of operations are based upon our financial statements, which have been prepared in accordance with U.S. GAAP. The preparation of these financial statements requires the Company's management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, the Company evaluates its estimates, including those related to revenue recognition, collection of accounts receivable, valuation of inventories, and amortization of vineyard development costs. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances. Actual results may differ from these estimates under different assumptions or conditions. A description of the Company's critical accounting policies and related judgments and estimates that affect the preparation of the Company's financial statements is set forth in the Company's Annual Report on Form 10-K for the year ended December 31, 2019. Such policies were unchanged during the three months ended March 31, 2020.





Overview


The Company, one of the largest wine producers in Oregon by volume, believes its success is dependent upon its ability to: (1) grow and purchase high quality vinifera wine grapes; (2) vinify the grapes into premium, super premium and ultra-premium wine; (3) achieve significant brand recognition for its wines, first in Oregon and then nationally and internationally; (4) effectively distribute and sell its products nationally; and (5) continue to build on its base of direct to consumer sales.

The Company's goal is to continue to build on a reputation for producing some of Oregon's finest, most sought-after wines. The Company has focused on positioning itself for strategic growth through property purchases, property development and issuance of the Company's Series A Redeemable Preferred Stock (the "Preferred Stock"). Management expects near term financial results to be negatively impacted by these activities as a result of incurring costs of accrued preferred stock dividends, strategic planning and development costs and other growth associated costs.

The Company's wines are made from grapes grown in vineyards owned, leased or contracted by the Company, and from grapes purchased from other nearby vineyards. The grapes are harvested, fermented and made into wine primarily at the Company's winery in Turner Oregon (the "Winery") and the wines are sold principally under the Company's Willamette Valley Vineyards label, but also under the Griffin Creek, Pambrun, Elton, Maison Bleue, Metis, Natoma, Elton and Tualatin Estates labels. The Company also owns the Tualatin Estate Vineyards and Winery, located near Forest Grove, Oregon. The Company generates revenues from the sales of wine to wholesalers and direct to consumers.

Direct to consumer sales primarily include sales through the Company's tasting rooms, telephone, internet and wine club. Direct to consumer sales are at a higher unit price than sales through distributors due to prices received being closer to retail than those prices paid by wholesalers. The Company continues to emphasize growth in direct to consumer sales through the Company's remodeled 35,642 square foot hospitality facility at the Winery and expansion and growth in wine club membership. Additionally, the Company's preferred stock sales since August 2015 have resulted in approximately 5,738 new preferred stockholders many of which the Company believes are wine enthusiasts. When considering joint ownership, we believe these new stockholders represent approximately 9,000 potential customers of the Company.



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Periodically, the Company will sell grapes or bulk wine, due to them not meeting Company standards or being excess to production targets, however this is not a significant part of the Company's activities. The Company had $28,734 in bulk wine sales for the three months ended March 31, 2020 and $42,763 in bulk wine sales in the same period of 2019.

The Company sold approximately 45,035 and 32,429 cases of produced wine during the three months ended March 31, 2020 and 2019, respectively, an increase of 12,606 cases, or 38.9% in the current year period over the prior year period. The increase in wine case sales was primarily the result of increased case sales through distributors.

Cost of sales includes grape costs, whether purchased or grown at Company vineyards, winemaking and processing costs, bottling, packaging, warehousing, and shipping and handling costs. For grapes grown at Company vineyards, costs include farming expenditures and amortization of vineyard development costs.

At March 31, 2020, wine inventory included approximately 117,535 cases of bottled wine and 386,301 gallons of bulk wine in various stages of the aging process. Case wine is expected to be sold over the next 12 to 24 months and generally before the release date of the next vintage. The Winery bottled approximately 47,773 cases during the three months ended March 31, 2020.

Net income for the three months ended March 31, 2020 and 2019 was $787,082 and $426,476, respectively, an increase of $360,606, or 84.6%, in the current year period over the prior year period.

Income applicable to common shareholders for the three months ended March 31, 2020 and 2019 was $530,630 and $170,024, respectively, an increase of $360,606, or 212.1%, in the current year period over the prior year period.

Overall gross profit for the three months ended March 31, 2020 and 2019 was $3,912,042 and $3,280,636, respectively, an increase of $631,406, or 19.2%, in the current year period over the prior year period. Gross profit as a percentage of net sales for the three months ended March 31, 2020 and 2019 was 60.0% and 65.6% a decrease of 5.6 percentage points, in the current year period over the prior year period.

The Company generated $0.11 and $0.03 in basic earnings per share after the accrual of dividends on Preferred Stock during the three months ended March 31, 2020 and 2019, respectively.

Willamette Valley Vineyards continues to receive positive recognition through national magazines, regional publications, local newspapers and online bloggers.

James Suckling reviewed the Company's Elton wines from the Eola-Amity Hills AVA and awarded the 2017 Elton Chardonnay with 92 points, the 2017 Elton Self-Rooted Pinot Noir with 93 points and the 2017 Elton Florine Pinot Noir with 93 points. He also reviewed two of the Company's single-designated Pinot Noirs and awarded the 2017 Hannah Pinot Noir with 90 points and the 2017 Elton Pinot Noir with 92 points

Wine Enthusiast reviewed the Company's 2017 Maison Bleue Gravière Syrah from The Rocks District of Milton-Freewater AVA and awarded it with 91 points.

Jeb Dunnuck reviewed releases from the Company's Maison Bleue brand and awarded the 2017 Frontère Syrah with 94 points, the 2017 Voyageur Syrah with 91 points, the 2017 Gravière Syrah with 91 points and the 2017 Bourgeois Grenache with 90 points. He also reviewed the Company's Pambrun wines, sourced from high-elevation hillside plantings in Walla Walla's SeVein, and awarded the 2016 Pambrun Chrysologue with 93 points, the 2016 Pambrun Cabernet Sauvignon with 91 points and the 2016 Pambrun Merlot with 90 points.

Wine.com awarded the Company's 2018 Whole Cluster Pinot Noir with 92 points, the 2018 Whole Cluster Rosé of Pinot Noir with 90 points and the 2017 Estate Pinot Noir with 90 points.

The Company's 2018 Pinot Gris was voted Best of Variety at the 2020 TEXSOM International Wine Awards and was given a Judges' Selection/Platinum Medal.

The Company's Pinot Gris was included in The Wall Street Journal article titled "Why Wine Remains a Great Connector."



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Impact of COVID-19 on Operations

The COVID-19 pandemic has been declared a National Public Health Emergency in the United States, and on March 8, 2020, Oregon Governor Kate Brown declared a state of emergency to address the spread of COVID-19 in Oregon. The outbreak in Oregon and other parts of the United States, as well as the response to COVID-19 by federal, state and local governments could have a continued material adverse impact on economic and market conditions in the United States, and likely will negatively affect our business and operations. Although the financial impacts of COVID-19 to the Company's current quarter have been limited due to the timing of onset, the COVID-19 pandemic and the government responses to the outbreak presents uncertainty and risk with respect to the Company and its performance and financial results.

During March, 2020, with the exception of key operations personnel, we have shifted our office staff to remote workstations, and we expect we will continue to operate remotely until state and local government shelter-in-place orders have been lifted and management determines it is safe for employees to return to offices.

Although we have not experienced significant disruptions to our supply chain network, all of the Company's tasting rooms have been closed in March, 2020 in compliance with shelter-in-place orders imposed by the local state government, which we expect may negatively impact our direct to consumer sales since as of the date of this report the Company's tasting rooms remained closed. In response to the closing of our tasting rooms, the Company launched curbside pick-ups, complimentary shipping specials with minimum purchase and a new wine delivery service for locals, which we are hopeful will mitigate some of the expected declines in direct to consumer sales.

Additionally, the demand for the Company's wine sold directly or through distributors to restaurants, bars, and other hospitality locations will likely be significantly reduced in the near-term due to shelter-in-place orders restricting consumers from visiting, as well as in some cases the temporary closure of, such establishments.

The extent of the impact of the COVID-19 pandemic on the Company's business is highly uncertain and difficult to predict, as the response to the pandemic is in its early stages and information is rapidly evolving. The severity of the impact of the COVID-19 pandemic on the Company's business will depend on a number of factors, including, but not limited to, the duration and severity of the pandemic and the extent and severity of the impact on the Company's customers, all of which are uncertain and cannot be predicted.





RESULTS OF OPERATIONS



Revenue


Sales for the three months ended March 31, 2020 and 2019 were $6,521,895 and $4,998,786, respectively, an increase of $1,523,109, or 30.5%, in the current year period over the prior year period. This increase was mainly caused by an increase in sales through distributors of $1,290,974 combined with an increase in direct sales to customers of $232,135 in the current year three month period over the prior year period. The increase in sales through distributors is primarily the result of new product placements and growth in the Company's brand recognition in the first quarter of 2020 when compared to same quarter of 2019. The increase in sales through direct sales was mostly attributable to an increase in telephone and internet sales and the opening of the Wineworks facility in Folsom, California, during the first quarter of 2020.





Cost of Sales


Cost of Sales for the three months ended March 31, 2020 and 2019 were $2,609,853 and $1,718,150, respectively, an increase of $891,703, or 51.9%, in the current period over the prior year period. This change was primarily the result of increased case sales in the first quarter of 2020 when compared to the same period in 2019.



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Gross Profit


Gross profit for the three months ended March 31, 2020 and 2019 was $3,912,042 and $3,280,636, respectively, an increase of $631,406, or 19.2%, in the current year period over the prior year period. This increase is primarily the result of increased sales revenues being partially offset by increased cost of sales in the first quarter of 2020 compared to the same period in 2019.

Gross profit as a percentage of net sales for the three months ended March 31, 2020 and 2019 was 60.0% and 65.6%, a decrease of 5.6 percentage points, in the current year period over the prior year period. This decrease was primarily the result of changes in the mix of products sold.

Selling, General and Administrative Expenses

Selling, general and administrative expenses for the three months ended March 31, 2020 and 2019 was $2,829,504 and $2,716,198, respectively, an increase of $113,306, or 4.2%, in the current year period over the prior year period. This increase was primarily the result of an increase in administration expenses of $140,266, or 14.9% being partially offset by a decrease in selling and marketing expenses of $26,960, or 1.5% in the current quarter compared to the same quarter in 2019. General and administrative expense increases were primarily related to increased professional fees, property taxes and insurance cost in the first quarter of 2020 compared to the same quarter of 2019. Selling expenses decreased in the first three months of 2020 compared to the same period of 2019, primarily as a result of lower travel and contract labor costs in the current quarter.





Interest Expense


Interest expense for the three months ended March 31, 2020 and 2019 was $105,742 and $110,414, respectively, a decrease of $4,672 or 4.2%, in the current year period over the prior year period. The decrease in interest expense was primarily the result of a lower amount of debt in the first quarter of 2020 compared to the same quarter in 2019.





Income Taxes


The income tax expense for the three months ended March 31, 2020 and 2019 was $294,233 and $150,003, respectively, an increase of $144,230 or 96.2%, in the current year period over the prior year period. The Company's estimated federal and state combined income tax rate was 27.2% and 26.0% for the three months ended March 31, 2020 and 2019, respectively. The increase in income tax provision was primarily the result of higher pre-tax income before taxes in 2020 when compared to the same quarter in the prior year.





Net Income


Net income for the three months ended March 31, 2020 and 2019 was $787,082 and $426,476, respectively, an increase of $360,606, or 84.6%, in the current year period over the prior year period. This increase is primarily the result of an increase in income from operations being partially offset by an increase in the income tax provision in the first quarter of 2020 compared to the same quarter in 2019.

Income Applicable to Common Shareholders

Income applicable to common shareholders for the three months ended March 31, 2020 and 2019 was $530,630 and $170,024, respectively, an increase of $360,606, or 212.1%, in the current year period over the prior year period. This increase is primarily the result of increased net income.

Liquidity and Capital Resources

At March 31, 2020, the Company had a working capital balance of $20.2 million and a current working capital ratio of 5.01:1.

At March 31, 2020, the Company had a cash balance of $5,667,393. At December 31, 2019, the Company had a cash balance of $7,050,176. This decrease is primarily the result of increased cash used in investing activities primarily on the construction of a new tasting room in Dundee, Oregon. The total construction costs for the project is expected to be approximately $13.1 million, which we expect will be funded through a combination of cash on hand as well as debt and/or equity financing. Construction began in July, 2019 and was paused in March 2020 as a result of the uncertainty on the impact of the COVID-19 pandemic on the Company's business. As of March 31, 2020, we had incurred approximately $4.0 million on the project.



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Total cash generated from operating activities in the three months ended March 31, 2020 was $355,213. Cash generated in operating activities for the three months ended March 31, 2020 was primarily associated with cash received from increased net income and reduced inventory, being partially offset by cash used in connection with an increase in accounts receivable and a decrease in grapes payables.

Total cash used in investing activities in the three months ended March 31, 2020 was $1,550,523. Cash used in investing activities for the three months ended March 31, 2020 primarily consisted of cash used on construction activity on a new tasting room and vineyard development costs.

Total cash used in financing activities in the three months ended March 31, 2020 was $187,473. Cash used in financing activities for the three months ended March 31, 2020 primarily consisted of repayment of debt.

The Company has an asset-based loan agreement (the "line of credit") with Umpqua Bank that allows it to borrow up to $2,000,000. The Company renewed this agreement, in July 2019, until July, 2021. The interest rate is prime less 0.5%, with a floor of 3.25%. The loan agreement contains certain restrictive financial covenants with respect to total equity, debt-to-equity and debt coverage that must be maintained by the Company on a quarterly basis. As of March 31, 2020, the Company was in compliance with all of the financial covenants.

As of March 31, 2020 and December 31, 2019 the Company had no balance outstanding on the line of credit.

As of March 31, 2020 the Company had a 15-year installment note payable of $1,447,966, due in quarterly payments of $42,534, associated with the purchase of property in the Dundee Hills AVA.

As of March 31, 2020, the Company had a total long-term debt balance of $6,315,588, including the portion due in the next year, owed to Farm Credit Services and Toyota Credit Corporation, exclusive of debt issuance costs of $155,666. As of December 31, 2019, the Company had a total long-term debt balance of $6,423,517, exclusive of debt issuance costs of $158,978.

The Company believes that cash flow from operations and funds available under the Company's existing credit facilities will be sufficient to meet the Company's short-term needs. Due to the uncertainty surrounding the future impact of the COVID-19 pandemic on the Company we will continue to evaluate funding mechanisms to support our long-term funding requirements.

Off Balance Sheet Arrangements

As of March 31, 2020 and December 31, 2019, the Company had no off-balance sheet arrangements.

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