Wildflower Brands Inc. announced the opening of first shop-in-shop partnership with Retail Worx in iconic 11 Madison Avenue building at the heart of New York City. The addition of shop-in-shop retail paired with the introduction of Wildflower into existing Bridges General’s stores in New York City and San Francisco complement recently announced Wildflower by Bridges exclusive store at 770 Broadway. Through the execution of retail partnership and strategy, Wildflower will benefit from Bridges General’s growing network of curated microstores catering to the modern lifestyle.