Fortium Holdings Corp. announced the formation of Norr LLC, a wholly-owned Fortium subsidiary, supporting Fortium's initial entrance into the rapidly growing, direct-to-consumer segment of the broader sporting goods industry in the United States. The creation of Norr marks Fortium's second expansion into new high-growth markets, following Fortium's recent entrance into the cannabis industry via the formation of Elysian Premium Corp.

Norr, headquartered in New Jersey, will establish its footprint to specifically target youth sporting categories by employing a direct-to-consumer business model focused on providing high-quality, yet affordable products. Fortium believes it can benefit significantly from the continued migration of commerce away from traditional brick and mortar retail outlets, to on-line vendors, such as Amazon. Norr's initial product line of skateboards is already available on its website for pre-order.

Norr intends to further expand its product offering into a range of additional sporting good categories over time.