Welspun India introduced a patented, end-to-end traceability process called Wel-Trak™. This revolutionary and industry-defining process ensures that customers and consumers can trace the provenance of the cotton raw materials throughout the supply chain from farm to the retail shelf. Wel-Trak™ delivers end-to-end traceability by deploying: Automated data capture using RFID; Customised software for validation; Robust IT & ERP systems to enable smooth operations across all stages of production; and strengthened physical and systems controls which streamline the tracking process. The proprietary process allows traceability of any product back to its fibre source, through a solution, thereby providing transparency and real time information. Furthermore, Welspun is delighted to announce a partnership with Oritain Global limited. This partnership provides independent validation of Welspun’s supply chain by using a method of chemical fingerprinting to identify the origin of the cotton fibre used for its home textile products. This exclusive tie-up with Oritain’s traceability technology supplements Wel-Trak™ and demonstrates Welspun’s commitment to full transparency and traceability of its home textile products throughout the supply chain.