Discovery Communications : Names Arti Umesh Vice President, Marketing Strategy and Partnerships
January 26, 2017 at 12:47 am IST
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(Silver Spring, Md.) - Discovery Communications has named Arti Umesh to the role of Vice President, Marketing Strategy and Partnerships, effective immediately. Umesh will oversee Partner Marketing efforts for Discovery's Domestic Distribution team. She will be responsible for the strategic oversight of marketing and corporate social responsibility programs in partnership with the company's pay TV operators and digital content distributors that support the distribution of the company's portfolio of 13 U.S. networks.
'Arti brings over sixteen years of integrated marketing and consulting experience to Discovery,' said Kelly Kane, Senior Vice President, Partner Marketing and National Accounts, Discovery Communications, to whom Umesh will report. 'Her fresh perspective and insights will help create new strategies and campaigns that drive value for Discovery's brands among our linear and digital partners.'
Before joining Discovery, Umesh served as Director, Integrated Marketing Planning and Strategy at American Cancer Society, where she led acquisition, brand and lifecycle marketing strategy for key market segments, including millennials. Prior to that, Umesh was Director, Web and Business Analytics at Univision, where she spearheaded their digital audience insights program and developed video content engagement strategies. Through her marketing consulting positions, Umesh has advised global consumer brands such as PBS, The Body Shop (L'Oreal), Lulu.com and Time Warner Cable on new business development, customer retention, campaign planning and analytics. Earlier in her career, she held product innovation and strategy roles at EDS and Sabre.
Umesh holds a Masters of Business Administration from Duke University and Masters of Software Engineering from Kansas State University. She is based in Discovery's Silver Spring office.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, sports and kids programming brands. Reaching 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery's portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports content across Europe. Discovery reaches audiences across screens through digital-first programming from Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit www.discoverycommunications.com.
Discovery Communications Inc. published this content on 25 January 2017 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 25 January 2017 19:17:06 UTC.
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Warner Bros. Discovery, Inc. (formerly Discovery, Inc.) is a media and entertainment group organized around two areas of activity:
- TV channel operation and broadcasting in the United States (62.8% of net sales): owned, at the end of 2021, 18 channels for the home, decoration, cooking, and lifestyle (Discovery Channel, HGTV, Food Network, TLC, Animal Planet, Investigation Discovery, Travel Channel, Science Channel, MotorTrend, DIY Network, Cooking Channel, Great American Country, OWN, etc.). The group also develops and operates Internet sites associated with the TV channel names or independent Internet sites (Food.com, FrontDoor.com, etc.);
- international TV channel broadcasting (37.2%).
Net sales break down by source of revenues between sales of advertising spaces (51%), content and audiovisual rights (44.4%) and other (4.6%).
The United States account for 63.4% of net sales.