Discovery Communications : Channel Rings In 2018 As Cable’s #1 Network Among Men 25-54 (Excl. Sports)
January 09, 2018 at 03:14 am IST
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(Los Angeles) - Discovery Channel closed out 2017 as cable's #1 network among M25-54 (excl. sports) for the 3 straight year and owned more top 10 unscripted cable series than any other network among men. The network also finished the year owning cable's #1 and #2 unscripted series across four nights of the week among M25-54 and M18-49 and dominated 9 of the top 10 unscripted cable series in M25-54 (#1 GOLD RUSH, #2 STREET OUTLAWS, #4 FAST N' LOUD, #5 DEADLIEST CATCH, #6 DIESEL BROTHERS, #7 ALASKAN BUSH PEOPLE, #8 NAKED AND AFRAID XL, #9 MOONSHINERS and #10 GOLD RUSH: PARKER'S TRAIL). Discovery's hit motor series STREET OUTLAWS finished the year as the #1 unscripted cable series in M18-34.
In 2017, the network struck ratings gold with top-rated series GOLD RUSH and GOLD RUSH: PARKER'S TRAIL. GOLD RUSH was cable's #1 unscripted series in M25-54 for the 4 straight year and in M18-49 and P2+ for the 3 straight year. The hit series also ranked as the #1 show on all of television - including broadcast and scripted - on Friday nights across all key men (25-54/18-49/18-34). GOLD RUSH: PARKER'S TRAIL ended the year as the #1 new unscripted cable series in M25-54.
Discovery owned several of cable's top unscripted series throughout the week during 2017 - on Mondays, STREET OUTLAWS ranked #1 across M25-54, M18-49, and M18-34, while FAST N' LOUD and DIESEL BROTHERS were #2 and #3, respectively, among M25-54 & M18-49. On Wednesdays, ALASKAN BUSH PEOPLE was #1, BERING SEA GOLD was #2, and GARAGE REHAB was #3 among M25-54 and M18-49; BUSH was also #1 in M18-34. On Fridays GOLD RUSH was #1, GOLD RUSH: PARKER'S TRAIL was #2, and FINDING ESCOBAR'S MILLIONS was #3 including scripted among M25-54 & M18-49. On Sundays, Naked and Afraid XL was #1 and Naked and Afraid was #2 in M25-54 & M18-49.
Source: The Nielsen Company, L+3 TP-based coverage area data (#1 CY17 M-Su net claim is program-based strict daypart, excl. breakouts; sports manually excluded); 'best ever' claims based on ratings (2 decimals), net/program ranks & comparisons based on 000s; program rankers are 3+ TC and excl. repeats, breakouts, specials, sports & sports programming, series-level specials, movies/docs, talk shows.
Discovery Communications Inc. published this content on 08 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 08 January 2018 21:44:08 UTC.
Original documenthttps://corporate.discovery.com/discovery-newsroom/discovery-channel-rings-in-2018-as-cables-1-network-among-men-25-54-excl-sports/
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Warner Bros. Discovery, Inc. (formerly Discovery, Inc.) is a media and entertainment group organized around two areas of activity:
- TV channel operation and broadcasting in the United States (62.8% of net sales): owned, at the end of 2021, 18 channels for the home, decoration, cooking, and lifestyle (Discovery Channel, HGTV, Food Network, TLC, Animal Planet, Investigation Discovery, Travel Channel, Science Channel, MotorTrend, DIY Network, Cooking Channel, Great American Country, OWN, etc.). The group also develops and operates Internet sites associated with the TV channel names or independent Internet sites (Food.com, FrontDoor.com, etc.);
- international TV channel broadcasting (37.2%).
Net sales break down by source of revenues between sales of advertising spaces (51%), content and audiovisual rights (44.4%) and other (4.6%).
The United States account for 63.4% of net sales.
WARNER BROS. DISCOVERY, INC. 
