VSBLTY Groupe Technologies Corp. named two experienced technology and client services executives to its growing top management staff, it was announced by Jay Hutton, Co-Founder & CEO. Matthew Pruitt, former Chief Solutions Architect of NEC Corporation of America, becomes Chief Experience Officer (CXO) and Paul Rinaldi, who previously was Vice President, Sales & Operations at Optika Display, joins VSBLTY in the newly created position of Senior Client Services Director, Retail. Before bringing his biometrics and facial recognition expertise to VSBLTY, Pruitt started in 2016 in the Washington, DC offices of NEC where he was responsible for working with the firm’s technology portfolio—including video analytics—to create solutions that uniquely fit the requirements of federal and commercial customers. His role was to combine cutting-edge research and technology and biometrics to build personalized experiences that encouraged users to interact and engage with digital content as well as create a frictionless and seamless experience. Concurrently, he served as Chair of the Advances in Biometric Technology Working Group of the International Biometrics+Identity Association in the Nation’s Capital to advance public security solutions. Rinaldi joined the Tampa, FL offices of Optika Display, a Stratacache Inc. company, in 2011. Stratacache is a leading provider of intelligent digital signage, digital merchandising, mobile enablement and media customer engagement at retail. Rinaldi developed innovative interactive display product lines from concept to commercialization, including product management, logistics and go-to-market strategies. During his career at Optika he worked with the nation’s top consumer packaged goods companies, including Coca Cola, Fiji Water and Unilever as well as with America’s leading retailers such as Albertsons, Walmart, Publix and Kroger. Both executives are charged with driving the development of customized solutions that match VSBLTY clients’ unique business and security related challenges.