VSBLTY Groupe Technologies Corp. announced that analytics and brand strategy authority Steve McMahon, who is president & founder of Insight Out, has accepted a position on its Advisory Board. Insight Out provides research, analytical and strategic services to clients primarily in the CPG, foodservice and retail sectors, especially those with multi-unit operations.

Since 2005, clients have included such leading brands as Aramark, Bob Evans, Choice Hotels, Coca-Cola, Hershey, Honey Baked Ham, Miller Brewing (Molson-Coors), Nando's and Saladworks, where he also served as CMO for two years.