Viva Goods Company Limited, formerly Viva China Holdings Limited, is an investment holding company mainly engaged in the multi-brand footwear business. The company operates its business through two segments. The Multi-brand Footwear segment is engaged in the design and development, brand promotion and sales of sports and leisure consumer products. The Sports Experience segment is engaged in the management and operation of sports parks, sports centers and skating rinks and the management and operation of e-sports clubs, coordination of sports events and sports-related marketing services.
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