The board of directors of Viva Goods Company Limited announced that: Professor Cui Haitao has been appointed as an independent non-executive Director and a member of the nomination committee of the Company with effect from 26 October 2023; and Mr. Wang Yan has resigned as a member of the nomination committee of the Company with effect from 26 October 2023. The biographical details of Professor Cui are as follows: Professor Cui, aged 48, has started his teaching career in tertiary education as Lecturer of Marketing in 2005 at Carlson School of Management in University of Minnesota Twin Cities ("UMN"). He is currently a Deputy Associate Dean for Global DBA Program, Ecolab-Pierson M. Grieve Chair in International Marketing and Professor of Marketing of UMN.

He is also an affiliated professor at the Department of Industrial & System Engineering, College of Science & Engineering at UMN. Professor Cui is widely recognized for his contributions in areas of behavioral modeling in marketing, branding, competitive strategies, distribution channels, marketing-operations interfaces, and pricing. He has served as a departmental editor of "OM-Marketing Interface area at Production and Operations Management " and "Customer Experience, Behavior, and Decision-Making area at Service Science " since 2021 and 2019 respectively.

He has also served as a guest associate editor for "Management Science " since 2016. He has also been the Vice President of the Behavioral Operations Management and Research Society at Operations Research Society of China since 2015. Professor Cui was also the Vice President of the Production and Operation Management Society College of Behavioral Operations from 2017 to 2019.

Professor Cui was selected as the one of the American Marketing Association-Sheth Doctoral Consortium Fellow in 2004, 2017 and 2020 respectively. He received the Meritorious Service Award from 2011 to 2019 by "Management Science " and Distinguished Service Award in 2014 and 2017 and the 3M Non- Tenured Faculty Award from 2007 to 2010. He was nominated to be the MSI Young Scholars in 2011 and the Chang Jiang Scholars by Ministry of Education of China in 2016.

Professor Cui obtained his Bachelor's Degree in Industrial Engineering and Degree in Fluid Machinery and Fluid Engineering and International Master of Business Administration from Tsinghua University in 1998 and 2000. He received his Master of Business Administration in Operations and Information Management and Doctor of Philosophy in Managerial Science & Applied Economics from Wharton School of University of Pennsylvania in 2002 and 2005 respectively.