Virtual Piggy, Inc. (OTCBB: VPIG) today announced that they have entered into an agreement to provide the Virtual PiggyTM service integrated with knex.com. Virtual Piggy's system provides eCommerce merchants a secure mechanism for children to shop online in a parent controlled, parent monitored, COPPA compliant environment. (www.virtualpiggy.com)

As one of the US's leading construction toy companies, K'NEX specializes in building worlds that kids love and bringing those worlds to life, including Mario Kart Wii, Sesame Street, NASCAR, Top Gear, Monster Jam and more.

"K'NEX is the only building toy company making toys on a mass scale in America," said Michael Araten, President and CEO of K'NEX. "We supply creative innovative construction toy kits to children of all ages from 2-16. We are excited to integrate Virtual Piggy's secure parent-controlled payment solution to help ensure the safety and security of our online customers."

About Virtual Piggy, Inc.

Virtual Piggy, Inc. delivers a technology platform designed for the management of the Under 18 age group in the global online market. The Virtual Piggy technology enables online businesses to function in a manner consistent with the Children's Online Privacy Protection Act ("COPPA") and similar international children's privacy laws. Virtual Piggy technology enables the Under 18 audience to play, transact and socialize in a secure online environment guided by parental permission, oversight and control.

For more information about Virtual Piggy, please visit the Company's website at: www.virtualpiggy.com

About K'NEX

Founded in 1992, K'NEX Brands was established to make and sell what has become one of the world's leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K'NEX seeks to build young minds with its exciting product line and critically acclaimed K'NEX Education program. For more information, please visit www.knex.com.

Safe Harbor Statement

All statements in this news release other than statements of historical facts are forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Although we believe that the expectations reflected in our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct. Such statements are not guarantees of future performance or events and are subject to known and unknown risks and uncertainties that could cause our actual results, events or financial position to differ materially and adversely from those expressed in such forward-looking statements. Such factors include, but are not limited to, our ability to raise additional capital, the absence of any operating history or revenue, our ability to attract and retain qualified personnel, our dependence on third party developers who we can not control, our ability to develop and introduce a new service to the market, market acceptance of our services, legislative, regulatory and competitive developments addressing licensing and enforcement of patents and/or intellectual property, general economic conditions, and other factors disclosed in our annual report on Form 10-K for the year ended December 31, 2010 and other filings with the SEC. We undertake no obligation to revise or update any forward-looking statements for any reason.

Virtual Piggy, Inc.
Danielle Bastian, +1 215-247-5500
info@virtualpiggy.com
www.virtualpiggy.com
or
K?NEX Brands
Kate Loffio, +1 215-996-4209
kloffio@knex.com
www.knex.com