You should read the following discussion of our financial condition and results
of operations in conjunction with our condensed consolidated financial
statements and the related notes included elsewhere in this Quarterly Report on
Form 10-Q and with our audited consolidated financial statements included in our
Annual Report on Form 10-K for the year ended December 31, 2021, as filed with
the Securities and Exchange Commission. In addition to our historical condensed
consolidated financial information, the following discussion contains
forward-looking statements that reflect our plans, estimates, and beliefs. Our
actual results could differ materially from those discussed in the
forward-looking statements. Factors that could cause or contribute to these
differences include those discussed below and elsewhere in this Quarterly Report
on Form 10-Q, as well as in Part I, Item 1A, "Risk Factors" of our Annual Report
of Form 10-K for the year ended December 31, 2021.

                                    Overview

Vinco Ventures is Focused on Digital Media, Advertising and Content Technologies

Vinco Ventures, formerly known as Edison Nation, Inc., Xspand Products Lab, Inc.
and Idea Lab Products, Inc., is a Nevada corporation incorporated on July 18,
2017. In connection with the acquisition of an 80% equity interest in Lomotif by
ZVV, our joint venture with ZASH in 2021, and our recent acquisition of AdRizer,
we are transitioning from focusing on innovation, development and
commercialization of end-to-end consumer products to innovation, development and
commercialization of digital media, advertising and content technologies. We
currently operate the platforms and businesses described below through our
significant subsidiaries and consolidated variable interest entities:

? Lomotif Social Media Platform


Lomotif and the Lomotif App - ZVV currently owns an 80% equity interest in
Lomotif, a Singapore-based video-sharing and live streaming social networking
platform that is committed to democratizing video creation and increasing user
reach through our content development, live streaming and cross-platform
engagement initiatives. The Lomotif app allows its users to create their own
music videos by selecting pictures and videos from the camera, mixing them with
music and transforming video clips into music videos. Lomotif users can watch
videos of other creators on the Lomotif platform and share their videos on the
Lomotif platform or on various third-party social media platforms such as
TikTok, Instagram, YouTube and Twitch. The Lomotif platform offers LoMoTV, a
digital entertainment and lifestyle content network offering original
programming. Our strategy includes expanding Lomotif's reach through our
live-streaming entertainment initiatives involving social media influencers and
leading artists and entertainers.

The Lomotif app is available in the Apple and Google stores and is a grassroots
social community with dedicated users spanning from Asia, South America to the
United States. As of the date of this Quarterly Report, Lomotif has not
generated significant revenue and we are developing means to monetize the
content creation and streaming capabilities of the Lomotif platform including
our plan to leverage the AdRizer technologies to enable advertisers to more
effectively engage with the Lomotif platform, content and its users.

? End-to-End Fully Integrated Programmatic Advertising Platform





AdRizer and the Cortex Platform - Our wholly-owned subsidiary AdRizer provides
technology solutions to automate the use of artificial intelligence for digital
advertising analytics and programmatic media buying through its core platform,
Cortex. Cortex provides real-time analytics for marketing spend and revenue
optimization and delivers ad-campaign creation, optimalization and monetization
at scale. Cortex integrates with various traffic partners, including Google,
MSN, Instagram, Facebook, Twitter, and others, and is able to deliver real-time
attribution against a wide range of advertiser and publisher metrics such as
revenue by source, author, article, and conversion event. AdRizer targets
advertisers, advertising agencies, publishers and other advertising technology
companies as its audience for the Cortex platform offerings.

AdRizer generates revenue from the Cortex platform through two major sources:
(1) the traffic acquisition of digital advertising spaces to advertisers from
multiple digital advertising technologies, and (2) developing marketing
campaigns and strategies for some of the top direct-to-customers ("DTC")
companies. We believe that AdRizer's Cortex platform provides small- to
medium-sized enterprises with an efficient and effective end-to-end, fully
integrated platform that allows its users to control their marketing and
branding campaigns in real-time. We also expect to integrate AdRizer's
technologies with the Lomotif platform and content and the Honey Badger digital
commerce company.

29






  ? Streaming Music Non-Fungible Token ("NFT") Platform



E-NFT.com - Our wholly-owned subsidiary EVNT Platform LLC, dba Emmersive
Entertainment ("EVNT") offers a platform for artists and content owners to
distribute their intellectual property. EVNT's proprietary streaming process
seeks to make NFTs affordable by seeking to reduce mining fees with the goal of
enabling fans to engage with content in new ways with EVNT's multi-media
delivery system. EVNT generates revenue from the development of custom, digital
artwork and digital music that is sold in the form of non-fungible tokens
through a third-party marketplace.

? Full-Service Digital Commerce Company

Honey Badger - Our wholly-owned subsidiary Honey Badger offers a full-service
digital commerce strategies solution focused on brand specific messaging and
designing comprehensive digital campaigns from creation to monetization for
celebrities and influencers. As a digital commerce company, Honey Badger
leverages millions of followers in its network to grow advertiser-based revenue
as well as Vinco's brands and holdings. Honey Badger generates revenue from
providing digital marketing services for brands and influencers.

? New Consumer Product Development and Commercialization Platform





Edison Nation - Led by our wholly-owned subsidiary Edison Nation, LLC, ('Edison
Nation") we provide a platform to match an innovator's intellectual property
with vertical consumer product category leaders in a licensing structure whereby
the innovator can earn up to 50% of the contracted licensing fee. Product
categories include kitchenware, small appliances, toys, pet care, baby products,
health & beauty aids, entertainment venue merchandise, and housewares. We also
have a number of internally developed brands ("EN Brands") which act as a
launchpad for new innovative items that have matriculated through the innovation
portal. These EN Brands include Cloud B, Pirasta, Uber Mom, Lily and Grey,
Trillion Trees, and Barkley Lane. Additionally, we offer a partnership model for
entrepreneurs and businesses that are seeking to elevate their existing brands.
Recent partnerships for Vinco Ventures include 4Keeps Roses and Mother K. Within
the partnership model, the Company seeks to identify new lines of distribution
and provide innovation through development of new items that enhance the brand's
overall image and consumer adoption. Edison Nation generates revenue primarily
from the sale of personal protective equipment, consumer products and licensing
of products for intellectual property owners.

? Cryptyde Businesses Expected to be Spun-Off


Cryptyde - Our wholly-owned subsidiary Crytypde, Inc. plans to offer three
initial business lines, Web3 (decentralized internet) products, Bitcoin mining
services, and consumer packaging operated by Ferguson Containers, Inc
("Ferguson"). Through its Web3 products business line, Cryptyde will seek to
acquire and build brands that use decentralized blockchain technologies in a
variety of consumer-facing industries, such as music, movies, digital art,
ticketing and event services, and gaming. Cryptyde's Bitcoin mining services
will aim to make Bitcoin mining accessible to consumers previously priced out of
the area. Ferguson manufactures and sells custom packaging for a variety of
products and is expected to offer revenue streams for the spun-off business.

30






Corporate Strategy

We are transitioning from focusing on innovation, development and
commercialization of end-to-end consumer products to innovation, development and
commercialization of digital media, advertising and content technologies.Today's
consumers have shorter attention spans and are unlikely to commit to lengthy
content unless they are convinced of its value. The right piece of short-form
content enables brands to rapidly communicate key messages, improving the
asset's ability to capture the attention of target audiences. Short-form content
is also a ready-made resource for users who consume content on mobile devices.
Additionally, video generates a much larger number of shares than long-form
content, text or image posts. By investing in Lomotif, our short-form video
sharing and social media platform, AdRizer and related growth initiatives, we
are aiming to grow into an integrated robust social media, content development
and digital advertising company, with millions of users around the world.


In February 2022 we acquired AdRizer. We expect to integrate AdRizer's Cortex
technologies with the Lomotif platform and content and Honey Badger's services
and solutions to optimize revenue generation opportunities. We have also
invested in activities to generate content for the Lomotif platform and to
expand its user base and engagement such as launching LoMoTV, hosting and live
streaming concerts and celebrity events. We expect to further this effort by
continuing to invest in acquisitions, joint ventures, and growing our own
capacity to create and distribute content. For example, we expect that future
joint ventures, licensing, loan financing or other arrangements with ZASH and
PZAJ Holdings, LLC will generate entertainment content that we plan to
distribute through the Lomotif platform, among other distribution channels.



In connection with our transition, we are also in the process of spinning off
Cryptyde, which holds our packaging, Bitcoin mining services, and Web3
(decentralized internet) products businesses, in an effort to create value

for
our stockholders.


Recent Developments

The following is a description of recent events regarding important developments
which we believe are important to an understanding of our business, financial
position and results of operations.


Acquisition of AdRizer


On October 1, 2021, ZVV and ZASH and AdRizer entered into a Letter of Intent (as amended, the "LOI") for ZASH or ZVV to acquire all the outstanding equity interests of AdRizer.





On February 11, 2022, Vinco Ventures, ZASH and ZVV entered into an Assignment
and Assumption Agreement, whereby ZASH and ZVV assigned to Vinco Ventures, and
Vinco Ventures assumed, all of the rights and obligations of ZASH and ZVV under
the LOI, in consideration of a cash payment by Vinco Ventures to ZASH of $6.75
million upon the closing of the acquisition.



On February 11, 2022, Vinco Ventures, AdRizer, the members of AdRizer and the
holders of performance units (the "Performance Units") of AdRizer under its
phantom equity plan (collectively, the "Seller Members"), and Innovative Assets
LLC, in its capacity as the sellers' representative, entered into and
consummated the transactions contemplated by a definitive Unit Purchase
Agreement (the "AdRizer Purchase Agreement"), whereby the Company acquired all
of the outstanding equity interests of AdRizer (the "Purchased Interests") from
the Seller Members and canceled the Performance Units, resulting in AdRizer
becoming a wholly-owned subsidiary of the Company. The purchase price paid and
payable to the Seller Members for the Purchased Interests and in consideration
of the cancellation of the Performance Units consists of (i) $38 million in cash
paid at closing, of which $10 million was deposited in an escrow account to
secure the Seller Members' indemnification obligations under the AdRizer
Purchase Agreement, subject to customary post-closing adjustments for working
capital and other items, and (ii) up to 10 million shares of the Company's
common stock to be issued on January 1, 2024 (the "Buyer Share Issuance Date"),
determined by dividing $50 million by the volume weighted average price of the
Company's common stock reported by Bloomberg LP for the 20 trading days
preceding such date, subject to a floor price of $5.00 and maximum price of
$8.00 per share (the "Purchase Price Equity"). Pursuant to the AdRizer Purchase
Agreement, the Company has agreed to file a resale registration statement on
form S-1 or S-3 no later than 90 days prior to the Buyer Share Issuance Date if
permitted by the SEC, and otherwise no later than 5 business days after the
Buyer Share Issuance Date, to register the resale of the Purchase Price Equity
and to use commercially reasonable efforts to cause the registration statement
to become effective as soon as practicable after filing. In addition, the
Company has agreed to furnish AdRizer with working capital in the amount of $1
million by each 3-month anniversary of the closing date until the Company has
furnished AdRizer with a total of $5 million in working capital.



Upon the closing of the acquisition, AdRizer entered into a new employment
agreement with its chief executive officer, Kenneth Bond. Certain Seller Members
including those who are employees, officers, directors or managers of AdRizer
and their affiliates also agreed to be bound by three-year post-closing
non-competition and non-solicitation restrictive covenants pursuant to the

Purchase Agreement.



31






Expected Spin-Off of Cryptyde, Inc.





On November 8, 2021, our subsidiary Cryptyde initially filed, and on January 25,
2022, March 18, 2022 and May 13, 2022 amended, a Form 10 registration statement
with the SEC (the "Form 10") in connection with our planned spin-off of
Cryptyde, subject to certain conditions as described in the registration
statement, including the effectiveness of the registration statement, receipt of
an opinion of counsel to the effect that, among other things, the spin-off and
related transactions should qualify as tax-free for United States federal income
tax purposes under Sections 368(a)(1)(D) and 355 of the Internal Revenue Code,
and Nasdaq having approved the listing of Cryptyde's common stock. Cryptyde
holds our packaging, Bitcoin mining services, and Web3 (decentralized internet)
products businesses.



On May 16, 2022, the Form 10 was declared effective. The record date for the
spin-off is May 18, 2022 and the distribution date is scheduled for May 27,
2022. Upon completion of the spin-off, Cryptyde would become an independent,
publicly traded company.


Closing of Cryptyde Financing


On January 26, 2022, Cryptyde entered into a Securities Purchase Agreement (the
"Note Securities Purchase Agreement") with an accredited investor (the "Note
Investor") for the issuance and sale of a Senior Convertible Note with an
initial principal amount of $33,333,333 at a conversion price of $10.00 per
share of Cryptyde's common stock, par value $0.001 (the "Cryptyde Common Stock")
and a warrant (the "Warrant") to purchase up to 3,333,333 shares of Common Stock
with an initial exercise price of $10.00 per share of Cryptyde Common Stock

(the
"Note Private Placement").



Cryptyde and the Note Investor closed on the transactions contemplated by the
Note Securities Purchase Agreement on May 5, 2022. At the closing, Cryptyde
issued to the Note Investor the Warrant to purchase up to 3,333,333 shares of
Cryptyde Common Stock with an exercise price of $10.00 per share.



Amendment to the July 2021 Note





On March 9, 2022, the Company, Cryptyde and the noteholder of the Senior Secured
Convertible Note issued by the Company on July 22, 2021 (the "July 2021 Note)
entered into an Amendment Agreement (the "Amendment Agreement") whereby the
parties agreed to, among other things: (i) amend certain provisions of the July
2021 Note to (a) convert $10,000 of the principal amount of the July 2021 Note
at a conversion price of $0.01 into shares of the Company's common stock, (b)
extend the maturity date under the July 2021 Note to July 22, 2023, (c) increase
the interest rate on the July 2021 Note from zero percent (0%) to six percent
(6.0%), (d) reduce the maximum cap of the minimum cash in the control account
from $100,000,000 to $80,000,000, and (e) require the Company to redeem
$33,000,000 of the principal of the July 2021 Note, together with accrued and
unpaid interest and accrued and unpaid late charges on such principal and
interest, on July 22, 2022; (ii) to extend certain dates relating to (x) the
Company's registration of certain securities under the Warrant Exercise
Agreements dated September 1, 2021, November 11, 2021 and December 20, 2021 to
April 30, 2022, (y) the Company's filing of a proxy statement to April 30, 2022
and (z) Company holding a stockholder meeting and obtaining a stockholder vote
to June 4, 2022 or July 4, 2022 in the event that the Company receives comments
from the SEC with respect to the proxy statement; and (iii) to waive any
adjustments to convertible securities or options as a result of the Adjusted
Conversion Price (as defined in the Amendment Agreement).



On April 29, 2022, the Company, Cryptyde and the Holder entered into a Second
Amendment Agreement (the "Second Amendment Agreement") whereby the parties
agreed to amend the First Amendment Agreement to replace the date of "April 30,
2022" in Section 7(m) of the First Amendment Agreement to "May 6, 2022."



On May 6, 2022, the Company and the Holder entered into a Third Amendment
Agreement (the "Third Amendment Agreement") whereby the parties agreed to amend
the Second Amendment Agreement to replace the date of "May 6, 2022" in Section
7(m) of the Second Amendment Agreement to "May 11, 2022."



Warrant Exercise and Issuance



For the three months ended March 31, 2022, the Company issued warrants to
purchase shares of the Company's common stock related to the Warrant Exercise
Agreement dated December 20, 2021, with a warrant holder, in which the Company
agreed to issue 2.25 warrants with an exercise price of $3.265 to the warrant
holder for every warrant the warrant holder exercised from the period commencing
December 20, 2021 and ending on February 28, 2022. In conjunction with this
agreement, the warrant holder exercised 36,894,569 warrants in the first three
months of 2022 which generated $111,029,493 in gross proceeds to the Company
during the three months ended March 31, 2022. In conjunction with the agreement,
the Company issued 83,012,781 warrants to the holder and 6,641,022 to the
placement agent for the agreement. The warrants have an exercise price of
$3.265, a five year term, and provide registration rights to the holder along
with other terms that cause the warrants to qualify for liability treatment. The
initial fair value of the warrants issued during the three months ended March
31, 2022 was $243,681,478.



32







Exchange Agreement



On May 12, 2022, the Company entered into an agreement with the holder of the
Company's warrants for the purchase of the Company's common stock for $4.527
issued on November 10, 2021 (the "November 2021 Warrants") and the Company's
warrants for the purchase of the Company's common stock for $3.2653 issued on
December 20, 2021 (the "December 2021 Warrants") whereby the Company and the
holder agreed the holder could exchange its warrants for the Company's common
shares. The exchange ratio agreed to is for each November 2021 Warrant exchanged
the holder would receive 0.77 of a share of the Company's common stock, and for
each December 2021 Warrant exchanged the holder would receive 0.81 of a share of
the Company's common stock. The holder is entitled to exchange its November 2021
Warrants and its December 2021 Warrants under the agreement from May 19, 2022
until the sixtieth (60th) day immediately following the date in which the
Company's receives approval from its stockholders for the increase in
authorization of common shares from 250,000,000 to 750,000,000 (the "Shareholder
Approval Date"). On May 13, 2022, the Company filed a preliminary proxy
statement for a Special Meeting of Stockholder's to, among other things, seek
the approval from its stockholders for this matter.



Furthermore, pursuant to the exchange agreement, on or prior to the second
business day following the Shareholder Approval Date, the Company shall deliver
to the holder an additional number of shares of Common Stock equal to 7% of the
sum of each of the November 2021 Warrants and December 2021 Warrants exchanged
by the holder during this period. In addition, the exchange agreement allows the
holder for up to 60 days after the Shareholder Approval Date for (i) each
November 2021 Warrant may be exchanged for 42% of a November 2021 Exchanged
Warrant Share, and (ii) each December 2021 Warrants may from time to time be
exchanged for 42% of a December 2021 Exchanged Warrant Share.



Pursuant to Section 7(n) of the Exchange Agreement, until October 9, 2022, the
holder agreed to grant, free of charge, to the Company any reasonable and
necessary waivers and extensions solely in connection with the Company's
obligations (i) to file an Initial Registration Statement pursuant to that
certain Registration Rights Agreements between the Company and the holder dated
as of November 11, 2021, as amended (the "November 2021 RRA"), and that certain
Registration Rights Agreements between the Company and the holder dated as of
December 20, 2021, as amended (the "December 2021 RRA" ), and (ii) to file a
definitive proxy statement to approve the transactions contemplated by the
November WEA and December WEA; provided, however, the holder shall retain the
right to deliver an Alternate Exercise Notice (as defined in each of the
November Warrant Exercise Agreement and December Warrant Exercise Agreement) to
the Company as permitted pursuant to the terms thereof. The exchange agreement
also requires the holder to continue to hold the common shares received under
the exchange for a certain period of time.



On May 19, 2022, the holder exchanged 500,000 November 2021 Warrants for 385,000
shares of the Company's common stock, and 18,090,123 December 2021 Warrants for
14,653,000 shares of the Company's common stock. The Company did not receive any
proceeds from the cashless exercises.



Warrant Exercise Agreements



On May 12, 2022, the Company entered into warrant exercise agreement with two
holders of the Company's warrants for the purchase of the Company's common stock
for $9.00 per share issued on September 1, 2022 (the "Series A September 2021
Warrants") whereby the Company and the holders agreed to a cashless exercise
whereby each holder would receive 0.50 of a share of the Company's common stock
for each Series A September 2021 Warrant that is exercised by the holder. On May
19, the holders exchanged 15,000,000 Series A September 2021 Warrants for
7,500,000 shares of the Company's common stock. The Company did not receive any
proceeds from the cashless exercise.



The May WEA and the Exchange Agreement also require the participating holders to
continue to hold shares for a certain period of time as set forth in the May WEA
and the Exchange Agreement.



Shareholder Proposals for Increase of Authorized Common and Preferred Shares





On May 13, 2022, the Company filed a preliminary proxy statement for a Special
Meeting of Stockholders for approval of proposals to increase the number of
authorized shares of common stock under the Company's Amended and Restated
Articles of Incorporation from 250,000,000 to 750,000,000 and increase the
number of authorized shares of preferred stock under the Company's Amended and
Restated Articles of Incorporation from 0 to 30,000,000.



33







Letter Agreement



Pursuant to that certain Warrant Exercise Agreement (as amended, the "September
WEA") dated as of September 1, 2021 between the Company and an accredited
investor (the "Holder"), the Company sold warrants to the Holder representing
the right to acquire shares of the Company's common stock, par value $0.001 per
share (the "Common Stock") at an initial exercise price of $9.00 per share,
subject to adjustments as set forth in the September WEA (the "Series A
September 2021 Warrants") and (ii) on May 12, 2022, the Company and the Holder
entered into that certain Warrant Exercise Agreement (the "May WEA") whereby the
parties, among other things, adjusted the Holder's exercise price of its Series
A September 2021 Warrant and eliminated certain provisions of the Series A
September 2021 Warrants as an offer to all of the Series A September 2021
Warrants inducement to fully exercise its Series A September 2021 Warrant on a
cashless basis on May 19, 2022.



On May 18, 2022, the Company and the holder entered into that certain Letter Agreement (the "Letter Agreement") whereby the parties further amended the Series A September A Warrants to require that that Company only needs to maintain the Required Reserve Amount (as defined in the Series A September Warrants) on and after the Shareholder Approval Date (as defined in the May WEA).

Critical Accounting Policies and Significant Judgments and Estimates



Our management's discussion and analysis of our financial condition and results
of operations are based on our consolidated financial statements, which have
been prepared in accordance with accounting principles generally accepted in the
United States of America, or GAAP. The preparation of these consolidated
financial statements requires us to make estimates and assumptions that affect
the reported amounts of assets and liabilities and the disclosure of contingent
assets and liabilities as of the date of the consolidated financial statements
as well as the reported expenses during the reporting periods. The accounting
estimates that require our most significant, difficult and subjective judgments
have an impact on revenue recognition, the determination of share-based
compensation and financial instruments. We evaluate our estimates and judgments
on an ongoing basis. Actual results may differ materially from these estimates
under different assumptions or conditions.

There have been no changes in such policies or the application of such policies during the three months ended March 31, 2022 except as follows:





Revenue Recognition



Generally, the Company considers all revenues as arising from contracts with
customers. Revenue is recognized based on the five-step process outlined in the
Accounting Standards Codification ("ASC") 606:



Step 1 - Identify the Contract with the Customer - A contract exists when (a)
the parties to the contract have approved the contract and are committed to
perform their respective obligations, (b) the entity can identify each party's
rights regarding the goods or services to be transferred, (c) the entity can
identify the payment terms for the goods or services to be transferred, (d) the
contract has commercial substance and it is probable that the entity will
collect substantially all of the consideration to which it will be entitled in
exchange for the goods or services that will be transferred to the customer.



Step 2 - Identify Performance Obligations in the Contract - Upon execution of a
contract, the Company identifies as performance obligations each promise to
transfer to the customer either (a) goods or services that are distinct, or (b)
a series of distinct goods or services that are substantially the same and have
the same pattern of transfer to the customer. To the extent a contract includes
multiple promised goods or services, the Company must apply judgement to
determine whether the goods or services are capable of being distinct within the
context of the contract. If these criteria are not met, the goods or services
are accounted for as a combined performance obligation.



Step 3 - Determine the Transaction Price - When (or as) a performance obligation
is satisfied, the Company shall recognize as revenue the amount of the
transaction price that is allocated to the performance obligation. The contract
terms are used to determine the transaction price. Generally, all contracts
include fixed consideration. If a contract did include variable consideration,
the Company would determine the amount of variable consideration that should be
included in the transaction price based on expected value method. Variable
consideration would be included in the transaction price, if in the Company's
judgement, it is probable that a significant future reversal of cumulative
revenue under the contract would not occur.



Step 4 - Allocate the Transaction Price - After the transaction price has been
determined, the next step is to allocate the transaction price to each
performance obligation in the contract. If the contract only has one performance
obligation, the entire transaction price will be applied to that obligation. If
the contract has multiple performance obligations, the transaction price is
allocated to the performance obligations based on the relative standalone
selling price (SSP) at contract inception.



Step 5 - Satisfaction of the Performance Obligations (and Recognize Revenue) -
Revenue is recognized when (or as) goods or services are transferred to a
customer. The Company satisfies each of its performance obligations by
transferring control of the promised good or service underlying that performance
obligation to the customer. Control is the ability to direct the use of and
obtain substantially all of the remaining benefits from an asset. It includes
the ability to prevent other entities from directing the use of and obtaining
the benefits from an asset. Indicators that control has passed to the customer
include: a present obligation to pay; physical possession of the asset; legal
title; risks and rewards of ownership; and acceptance of the asset(s).
Performance obligations can be satisfied at a point in time or over time.



Product



The Company's product revenues are recognized when control of the goods are
transferred to the customer, which is upon shipment of the finished goods to the
customer. All sales have fixed pricing and there are currently no material
variable components included in the Company's revenue. Additionally, the Company
will issue credits for defective merchandise, historically these credits for
defective merchandise have not been material. Based on the Company's analysis of
the revenue standards, revenue recognition from the sale of finished goods to
customers, which represents the majority of the Company's revenues, was not
impacted by the adoption of the new revenue standards



Digital media advertising and licensing





The Company's digital media advertising revenues are generated primarily from
the posting of original digital content through third-party online platforms
which are then delivered to users of the online platform across the customer's
digital advertising platform and becomes monetizable to the Company, which the
Company concludes is its performance obligation. The Company recognizes revenue
when control of the services are transferred to customers and the transaction
price is determined by the third-party online platform. Revenue from the digital
media platform is primarily recognized based on impressions delivered to
customers. An "impression" is delivered when an advertisement appears on pages
viewed by users. Licensing revenues are derived from the sale of a licensee's
products that incorporates the Company's intellectual property. Royalty revenues
are recognized during the quarter in which the Company receives a report from
the licensee detailing the shipment of products that incorporate the Company's
intellectual property, which receipt is in the quarter following the licensee's
sale of such products to its customers. Royalties are calculated as a percentage
of the revenues received by the Company's licensees on sales of products
incorporating the Company's intellectual property. For AdRizer, FASB ASC 606
requires an entity to determine whether it is a principal (recognizes revenue at
the gross amount) or an agent (recognizes revenue at the net amount) for each
promised good or service. Based on the FASB guidance, the Company has determined
that AdRizer is the principal for each promised good or service, thus, revenue
is recognized at the gross amount of the transactions. Revenue from traffic
sales and traffic management services are generally recognized at the end of
each month when the performance obligation is satisfied.


34






Results of Operations

Three Months Ended March 31, 2022 versus Three Months Ended March 31, 2021

The following tables set forth information comparing the components of net income (loss) for the three months ended March 31, 2022 and 2021:



Results of Operations

                                 Three Months Ended March 31,            Period over Period Change
                                     2022               2021                $                   %
Revenue
Consumer products              $      3,757,552      $ 2,153,306     $     1,604,246              74.5 %
Digital advertising and
media revenue                         7,726,369          350,566           7,375,803            2104.0 %
Royalty income                           50,898           61,290             (10,392 )           -17.0 %
Total revenue, net                   11,534,819        2,565,162           8,969,657             349.7 %

Cost of revenues
Packaging products                    3,156,993        1,393,063           1,763,930             126.6 %
Digital advertising and
media revenue                         7,776,663          260,318           7,516,345            2887.4 %
                                     10,933,656        1,653,381           9,280,275             561.3 %

Gross profit                            601,163          911,781            -310,618             -34.1 %
Gross profit %                              5.2 %           35.5 %             -30.3 %           -85.3 %



Revenue

For the three months ended March 31, 2022, revenues from continuing operations
increased by $8,970,000 or 349.7%, as compared to the three months ended March
31, 2021. The increase was primarily due to the impact of the Company's
acquisition of AdRizer in February 2022, which generated $7,653,000 of revenue
for the Company during the first quarter of 2022. AdRizer's revenue consists of
digital advertising sales and services to advertisers. In addition, the increase
in revenues was due to revenue from CW Machines, a 51% owned subsidiary of
Cryptyde. CW Machines generated $1,573,000 in sales of crypto mining equipment
in the first quarter of 2022 that did not exist in the first quarter of 2021.

Cost of Revenues



For the three months ended March 31, 2022, cost of revenues increased by
$9,280,000 or 561.36%, as compared to the three months ended March 31, 2021. The
increase was primarily due to the costs of traffic acquisition at AdRizer and
the costs of crypto mining machines at CW Machines, Each of these cost types did
not occur in the first quarter of 2021.

Gross Profit



For the three months ended March 31, 2022, gross profit decreased by $311,000,
or 34.1%, as compared to the three months ended March 31, 2021. The decrease
reflected the impact of the Company's new business lines of digital media and
advertising from AdRizer, traffic acquisition and content creation costs of
which were higher than expected as that business began its operations as a
wholly-owned subsidiary of the Company, along with the impact of the Company's
sales of crypto mining machines which have a lower margin than the Company's
traditional packaging product sales.

35






Operating Expenses

Selling, general and administrative costs



                                 Three Months Ended March 31,            Period over Period Change
                                    2022                2021                $                   %
Selling, general and
administrative costs
Compensation, benefits and
payroll taxes                  $     5,763,122      $    500,033     $      5,263,089           1052.5 %
Depreciation and
amortization                         1,590,209           424,033            1,166,175            275.0 %
Stock based compensation             1,143,445         8,697,502           (7,554,057 )          -86.9 %
Advertising, marketing and
promotions                           4,636,246           269,960            4,366,287           1617.4 %
Legal, professional fees,
and transaction costs               11,764,602         1,414,391           10,350,211            731.8 %
Selling, general and
administrative costs                 1,900,483           354,961            1,589,353            447.8 %

Total selling, general and
administrative costs           $    26,798,107      $ 11,660,880     $     15,137,227           129.28 %



Selling, general and administrative costs ("SGA costs") increased significantly
during the three months ended March 31, 2022 as compared to the three months
ended March 31, 2021 due to a significant expansion of the Company's activities
requiring SGA costs as it continued to transition into a digital media and
entertainment company in 2022. In addition, the increase in SGA costs reflect
the impact of costs associated with the Company's newly acquired subsidiary
AdRizer, which was acquired in February 2022. Total SGA costs from continuing
operations were $26,798,000 in the first three months of 2022 as compared to
$11,661,000 in the first three months of 2021, an increase of $15,137,000. The
largest increase was due to the impact of legal, professional fees and
transaction related costs related to the Company's acquisition of AdRizer, its
proposed spin-off of its Cryptyde business, and the costs associated with the
preparation and audit of its annual financial report. The Company's compensation
costs and its marketing and advertising costs have also increased significantly
in the first quarter of 2022 as the Company had added to its payrolls, staff of
Lomotif, and AdRizer as well as its internal staff focused on its digital media
business which did not exist in the first quarter of 2021. These costs increases
were partially offset by a significant decrease in stock-based compensation
costs, which decreased by $7,492,000 in the first quarter of 2022 as compared to
the first quarter of 2021.

Other Income (Expense)



                                 Three Months Ended March 31,             

Period over Period Change


                                    2022               2021                  $                   %
Other income (expense)
Interest expense, net              (22,427,461 )     (12,694,933 )          (9,732,528 )          76.7 %
Loss on issuance of warrants      (243,681,478 )     (75,156,534 )        (168,524,944 )         224.2 %
Change in fair value of
warrant liability                  (86,948,858 )      36,381,542          (123,330,400 )        -339.0 %
Other income (expense)                 149,594           (44,296 )         

193,890 -437.7 %

Total other income (expense) $ (352,908,203 ) $ (51,514,221 ) $ (301,393,982 ) 585.1 %





36






Interest expense, net

Interest expense was approximately $22,427,000 for the three months ended March
31, 2022 versus approximately $12,695,000 during the three months ended March
31, 2021. The increase in interest expense was related to the amortization of
financing fees of the convertible note issued to Hudson Bay Master Fund Ltd.
("Hudson Bay") in July 2021.

Loss on issuances of warrants and change in fair value of warrant liability

The Company classifies a warrant to purchase shares of its common stock as a
liability on its consolidated balance sheets as such warrant is a free-standing
financial instrument that may require the Company to transfer consideration upon
exercise. Each warrant is initially recorded at fair value on date of grant
using the sing the Monte-Carlo simulation pricing model and subsequently
re-measured to fair value at each subsequent balance sheet date. Changes in fair
value of the warrant are recognized as a component of other income (expense),
net in the consolidated statement of operations and comprehensive loss. The
Company will continue to adjust the liability for changes in fair value until
the earlier of the exercise or expiration of the warrant.

During the first three months of 2022, loss on issuances of warrants was
$243,681,000 due to the 89,653,803 warrants issued during the period, while the
change in fair value of warrant liability for the 160,701,887 warrants
outstanding as of March 31, 2022 was an increase of $86,949,000, for a net other
expense of approximately $330,630,000 due to warrants recognized by the Company
for the three months ended March 31, 2022.


Net Loss



                                 Three Months Ended March 31,          

Period over Period Change


                                    2022               2021                 $                 %

Loss before income taxes       $  (379,105,147 )   $ (62,263,320 )   $  (316,841,827 )        508.79 %
Income tax expense                           -                 -                   -
Net loss                          (379,105,147 )     (62,263,320 )      (316,841,827 )        508.79 %

Net (loss) income
attributable to
noncontrolling interests            (6,157,190 )          28,034          (6,185,224 )      -22063.3 %
Net loss attributable to
Vinco Ventures, Inc. from
continuing operations             (372,947,957 )     (62,291,354 )      (310,656,603 )         498.7 %
Net Loss from discontinued
operations                                   -          (178,200 )           178,200          -100.0 %

Net loss attributable to
Vinco Ventures, Inc.           $  (372,947,957 )   $ (62,469,554 )   $ 

(310,478,403 ) 497.90 %



Net loss attributable to
Vinco Ventures, per share                    -                 -
Net loss per share-
continuing operations          $         (3.05 )   $       (3.28 )   $          0.23            -7.1 %

Weighted Average Number of
Common Shares Outstanding
-basic and diluted                 122,176,851        19,055,006         103,121,845           541.2 %



37






Net Loss

The Company incurred a net loss of $372,948,000 during the first three months of
2022 as compared to a net loss of $62,470,000 during the first three months of
2021, an increase of $310,478,000 or 497.0%. The significant increase in net
loss was primarily triggered by the impact of the Company's requirement to
recognize the fair value of warrants that the Company issued and the change in
fair values of exercised and outstanding warrants during 2021. The total impact
of warrant liability accounting during the three months ended March 31, 2022 was
a net other expense of $330,630,000 as compared to a net other expense of
$38,775,000 in the first three months of 2021. The warrant liability amounts are
affected by the fair value of the Company's stock which is the market price of
the Company's common stock as traded on the Nasdaq Capital Market. During the
first three months of 2022, the Company's stock price ranged from a low of $2.04
and a high of $5.19 per share, which had significant impact on the fair market
value of the Company's warrants on their grant and exercise dates. The other
expense due to warrant liability constituted 87.4% of the Company's net loss for
the three months ended March 30, 2022 and 60% of the Company's net loss for the
three months ended March 30, 2021. The remaining increase in net loss during the
first three months of 2022 was driven by the increased size of the Company due
to ZVV's ownership of an 80% equity interest in Lomotif, the Company's
acquisition of AdRizer and its transition into a digital media, advertising and
content technologies company, which caused the Company to increase its
headcount, and its sales and marketing activities during the first three months
of 2022.

Cash Flows

During the three months ended March 31, 2022 and 2021, our sources and uses of cash were as follows:



                                 Three Months Ended March 31,           

Period over Period Change


                                    2022               2021                 $                  %

Net Cash used by Operating
Activities                     $   (42,014,284 )   $  (4,140,110 )   $    

(38,024,174 ) 918.4 %

Net Cash Used in Investing
Activities                         (35,677,139 )     (12,018,228 )        

(23,658,911 ) 196.69 %

Net Cash provided by
Financing Activities               100,859,195        21,434,728           79,574,467           371.2 %

Net Increase in Cash and
Cash Equivalents                    23,167,772         5,276,390           17,891,382           339.1 %
Cash and Cash Equivalents -
Beginning of Year                  187,612,176           249,356          187,362,820         75138.7 %
Cash and Cash Equivalents -
End of Year                    $   210,779,948     $   5,525,746     $    205,254,202          3714.5 %


Cash Flows from Operating Activities



Net cash used in operating activities from continuing operations for the three
months ended March 31, 2022 was $42,014,000, which included a net loss of
$379,105,000 that included $355,570,000 of non-cash expense items. The use of
cash for operations during the first three months of 2022 reflected the costs
incurred by the business, including the costs associated with the operation,
marketing and promotion of Lomotif, along with the amount of professional fees
incurred by the Company during the period. In additional, the Company paid down
approximately $9,009,000 in accrued expenses during the first three months of
2022. Net cash used in operating activities from continuing operations for the
three months ended March 31, 2021 was $4,140,000, which included a net loss of
$62,263,000 that included $60,253,000 of non-cash expense items.

38





Cash Flows from Investing Activities



Net cash used in investing activities was $35,677,000 during the first three
months of 2022, which was primarily due to the net cash paid for the acquisition
of AdRizer by the Company in February 2022.

Cash Flows from Financing Activities


Cash provided by financing activities for the three months ended March 31, 2022
totaled $100,859,000, which related primarily to net proceeds from the exercise
of warrants.

Net Increase (Decrease) in Cash and Cash Equivalents

As a result of the cash activities described above, during the three months ended March 31, 2022, the Company's cash increased by $23,167,772 and as of January 1, 2022, the Company had $187,612,000 in cash and cash equivalents, which included $80,000,000 held in a restricted cash account.

Liquidity and Capital Resources



                                            As of March 31,                   Period over Period Change
                                        2022               2021                   $                  %
Assets
Cash and cash equivalents           $ 130,779,948      $  87,612,176      $

     43,167,772            49.3 %
Restricted cash                                 -        100,000,000           (100,000,000 )           0.0 %
Other current assets                   51,645,168         32,129,291             19,515,877            60.7 %
Total current assets                  182,425,115        219,741,467            (37,316,352 )         -17.0 %

Intangible assets, including
goodwill                              219,429,315        162,105,597             57,323,718            35.4 %
Other long term assets                 98,824,279         23,295,665             75,528,614           324.2 %
                                      318,253,594        185,401,262            132,852,332            71.7 %

Total Assets                        $ 500,678,709      $ 405,142,729      $      95,535,980            23.6 %

Liabilities
Accounts payables and accrued
expenses                               22,155,028         25,622,271             (3,467,243 )         -13.5 %
Current portion of long-term
debt                                   19,959,861         44,467,275            (24,507,414 )         -55.1 %
Total current liabilities              42,114,889         70,089,546       

    (27,974,657 )         -39.9 %

Long -term debt                        47,066,715          2,691,551             44,375,164          1648.7 %
Warrant liability                     429,167,462        198,566,170            230,601,292           116.1 %

Other long term liabilities            23,358,420         70,197,966       

    (46,839,546 )         -66.7 %

Total Liabilities                     541,707,486        271,455,687            228,136,910           84.40 %



39






As discussed above, the Company incurred significant losses during the first
three months of 2022, and has a history of losses since inception. Since 2021, a
significant percentage of its losses has been driven by non-cash expenses items,
especially losses caused by liability accounting for its investor warrants. The
Company used approximately $43 million in cash for operations during the first
three months of 2022. This amount included approximately $8.2 million for
transaction related costs associated with its acquisition of AdRizer in February
2022, and a $10 million payment of accrued registration rights penalties owed to
Hudson Bay. In addition to these items, the Company used approximately $25
million in its operations during the first three months of 2022. This amount
included significant investments in sales, marketing and promotional activities
which the Company engaged in during the first quarter to drive awareness and
interest in the Lomotif application and Lomotif branded websites, especially for
events livestreamed on the Lomotif platform. During the first quarter, the
Company live streamed and promoted the Shaq Fun House event in January and the
Okeechobee Music Festival in February. These expenses were intended to create
traffic and interactions with the Lomotif digital properties with the goal of
generating advertising revenue opportunities utilizing the capabilities of
AdRizer, which the Company expects will reduce its operating cash needs during
the rest of 2022, although there is no guarantee that the Company will
successfully do so. If additional advertising revenues are not generated as
quickly, or in sufficient amount, the Company will need to utilize its
unrestricted cash on hand to fund its operations. As of March 31, 2022, the
Company had $130,780,612 of unrestricted cash on hand.


Furthermore, the Company may determine it is in the best interests of the
Company to pursue additional investments, acquisitions, or funding of marketing
and promotional efforts as the Company expands its presence and capabilities
within the digital media marketplace. To do so, the Company may require
additional cash resources that the Company could generate through the sale of
common stock, the exercise of outstanding warrants, and the issuance of
convertible debt, each of which the Company has utilized to raise capital since
2021. The Company believes that it will continue to have access to debt or
equity financing, if needed, to pursue additional investments and acquisitions,
though there is no assurance that such financing will be available on terms
acceptable to the Company, if at all, and any equity-linked financing
opportunities will be limited by the Company's current authorized shares of
capital stock available for issuance if the Company's stockholders do not
approve the proposed increases in its authorized capital stock at its next
scheduled meeting of stockholders. If the Company is unable to raise additional
capital if needed, the Company believes it can implement steps to conserve its
unrestricted cash on hand and address any going concern issues, including but
not limited to the following steps:


  ? Reduce headcount,
  ? Reduce marketing, promotional and content development and production
    activities,
  ? Sell assets or subsidiaries.


Off-Balance Sheet Arrangements



We did not have, during the periods presented, and we do not currently have, any
relationships with any organizations or financial partnerships, such as
structured finance or special purpose entities, that would have been established
for the purpose of facilitating off-balance sheet arrangements or other
contractually narrow or limited purposes.

40

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