Viaplay Group has appointed Sandra Åberg SVP and Head of Investor Relations. Sandra is currently Investor Relations Director at Essity in Stockholm and brings extensive experience in investor relations and finance from a broad range of international businesses. She will join Viaplay Group in September 2023 and report to Anders Jensen, Viaplay Group President and CEO.

Sandra joined Essity, a global hygiene and health company listed on Nasdaq Stockholm, in 2017. She previously spent 10 years in investor relations and treasury roles at SCA. After beginning her career at Bain & Company, Sandra has also worked at Alfred Berg and SEB.

She holds an Msc in Business Administration and Economics from Stockholm University. Sandra will be based in Stockholm and takes over from Matthew Hooper, currently Acting Head of Investor Relations, who will focus on his role as Chief Commercial Officer, UK.