Varyaa Creations Limited is engaged in the business of wholesale trading of gold, silver, precious stone, and semi-precious stone. The Company specializes in manufacturing and trading of Jadau, diamonds and gemstones. Its product portfolio includes Necklace, Earring, Tops, Ring, Bracelet, Bangles, Gemstones, Diamonds, Lab Grown diamonds, Pearls and it also make customized jewelries as per customerâs needs. Its jewelry is sold through business to business (B2B) and business to consumer (B2C) platform. The Company manufactures its jewelry through job worker located in Mumbai. Its products are sold through the offline market. The Company also sells its products through its own online platform, www.baubleberry.com. This online platform facilitates and provide its customers with an experience of Phygital marketing (physical plus digital-a blend of digital experiences with physical marketing), an option to browse variety of jewelry through its catalogue.
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