Technicolor SA announced appointment of David Patton as Global President, Customer Experience and Advertising. His appointment reinforces Technicolor’s commitment to expand the global services footprint currently offered by its MPC Advertising, The Mill and Mikros-MPC studios with a focus on the changing face of advertising, creativity and audience engagement. David Patton joins Technicolor after two years at Young & Rubicam (Y&R), a WPP company, where he was Global President. David Patton joins Technicolor’s Executive Committee and reports to Tim Sarnoff, Deputy CEO of Technicolor and President of Production Services.