V R Films & Studios Limited announced the Beta launch of OTT platform "VROTT". It had been working on developing the OTT platform since past 6-8 months. On 23 November 2021, it had the Beta launch of "VROTT". The OTT platform, "VROTT" - Global ka Local, where exclusive International Content will be available to consumers in India localized in the language they understand that is English, Hindi, Tamil, Telugu. With this launch your Company will be catering to the consumer market that is B2C. During the Beta phase (a period of 30-45 days) the app will be tested for bugs and corrections make consumer experience a joy /enjoyable to view content on your app. Suggestions would be welcome for the betterment of the app from all Consumers. January 2022 will be the final launch of VROTT. The SVOD platform will be launched with approx. 1,500+ hours of programming and hope to soon increase the content to 2,000+ hours or more of programming in English, Hindi, Tamil, Telugu languages. In phase 2 it intend to add new languages like Kannada, Malayalam, Bengali, Marathi, Punjabi, Bhojpuri etc. The company had already acquired international content up to fourth quarter of 2022. The localization process for the content is currently in process. VROTT app is already available on apple store. It will soon be available on Play store as well.