Urban One Inc. and Sounder announced partnership to conduct groundbreaking research. This research project aims to improve podcast ad technology to ensure equal monetization opportunities for all creators of audio content. The research will specifically address the industry's generally limited brand safety technology capabilities for BIPOC audio content, with the goal of scaling new solutions that enable advertisers to sponsor BIPOC audio content at a higher rate and with greater confidence.

With this partnership, Sounder will work closely with Radio One and Reach Media, Urban One's audio divisions, as well as the new Urban One Podcast Network, to analyze a variety of content from its catalog and create a report identifying strengths and challenges facing audio ad technology in classifying diverse media. The results will further inform and refine Sounder's industry-leading brand safety and suitability solutions driven by AI/ML models, addressing these challenges, and setting a new, fairer standard for the industry. Legacy brand safety and suitability technology across media types disproportionately flags and restricts diverse voices due to inaccurate classification and discriminatory blocklists.

These blunt, all-or-nothing tools misrepresent and underprivilege Black content. Through this research, Urban One and Sounder aim to develop a more nuanced approach that will refine speech classification accuracy and sensitivity, delivering significantly better performance and restoring parity to content advertising.