Pierre Karl Péladeau, President and CEO of Quebecor, announced the appointment of Patrick Jutras to the position of Senior Vice-President and Chief Advertising Officer of Quebecor and TVA Group. He will oversee the Corporation's Advertising Network and further expand Quebecor's unique multiplatform advertising proposition, for the benefit of customers and advertisers. Patrick Jutras will continue the transformation of the Corporation's business model as it shifts to 360° multiplatform solutions.

In addition to Sales, two new business units will report to him: the marketing solutions and content production specialist unit headed by Robert Renaud and the data and digital performance expertise centre headed by Jean Péladeau. Patrick Jutras' impressive track record includes nearly 15 years in key roles in developing and growing cross-platform sales at several Québec media organizations. Until recently he was Vice-President, Digital Business Development at Videotron.