True Religion Apparel, Inc. (Nasdaq: TRLG) today announced that the company will release its financial results for the fourth quarter and year ended December 31, 2010, after the market close on Thursday, February 24, 2011. Mr. Jeffrey Lubell, Chairman, Chief Executive Officer and Chief Merchant, Mr. Michael Egeck, President, Ms. Lynne Koplin, Chief Operating Officer, and Mr. Pete Collins, Chief Financial Officer will host a conference call that afternoon (February 24, 2011) at 4:30 p.m. ET (1:30 p.m. PT) to discuss the financial results.

The conference call will be available to interested parties through a live webcast at www.truereligionbrandjeans.com. Please visit the Web site and select the ?Investor Relations? link at least 15 minutes prior to the start of the call to register and download any necessary software.

A telephone replay of the call will be available for approximately one month following the conclusion of the call by dialing (877) 870-5176 (domestic) or (858) 384-5517 (international) and entering conference identification: 366732. Please note participants must enter the conference identification number in order to access the replay.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in the Company's branded retail stores as well as contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. The Company owns and operates 94 branded retail stores in the United States, four branded retail stores in Japan, one branded retail store in the United Kingdom, one branded retail store in Germany, and one branded retail store in Canada. For more information, please visit www.truereligionbrandjeans.com.

True Religion Apparel, Inc.
Pete Collins, 323-266-3072
Chief Financial Officer
or
Investor Relations
ICR, Inc.
Joseph Teklits/Anne Rakunas, 310-954-1113