True Religion Apparel, Inc. (Nasdaq:TRLG) announced today that Michael Egeck, the Company's President, and Pete Collins, the Company's Chief Financial Officer, will be presenting at the Goldman Sachs Global Retailing Conference 2010, to be held September 14 – 15, 2010, at The New York Marriott Marquis Times Square in New York City.

The True Religion Apparel investor presentation is scheduled for Wednesday, September 15, 2010, at 9:30 a.m. ET. The presentation will be webcast live and archived at www.truereligionbrandjeans.com. Visitors to the website should select the "Investor Relations" link to access the webcast.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, Austria, Switzerland, Belgium, Holland, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts and are inherently uncertain and outside of our control. Any or all of our forward-looking statements in this press release may turn out to be wrong. They can be affected by inaccurate assumptions we might make or by known or unknown risks and uncertainties. Actual future results may vary materially. Factors that may cause our plans, expectations, future financial condition and results to change are described in our Annual Report on Form 10-K, Reports on Form 10-Q and our other filings with the SEC, and include: the current downturn in the global economy and in particular, the decline in consumer spending generally and in the apparel industry more specifically; the Company's ability to predict fashion trends; the Company's ability to continue to maintain its brand image and reputation; competition from companies with significantly greater resources than ours; and the Company's ability to continue and control its expansion plans.

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
(323) 266-3072
or
Investor Relations
Joseph Teklits/Anne Rakunas
ICR, Inc.
(203) 682-8200