True Religion Apparel, Inc. (NASDAQ: TRLG) (the ?Company?), announced that on June 4, 2010, the Company's newly appointed President, Michael Egeck, was issued an inducement award of 100,000 shares of restricted common stock, par value $.0001 per share, of the Company (the ?restricted stock?), outside the Company's 2009 Equity Incentive Plan. The restricted stock will vest over a three year period, with one third vesting on June 4, 2011, one third vesting on June 4, 2012 and one third vesting on June 4, 2013. The restricted stock shall be subject to transfer restrictions until fully vested, but Mr. Egeck will have the right to receive dividends on the restricted stock and direct the voting of such shares. Upon a termination of Mr. Egeck's employment with the Company without ?Cause? or for ?Good Reason? as defined in Mr. Egeck's employment agreement, the restricted stock shall vest in full. The restricted stock award was granted to Mr. Egeck as an ?inducement material to employment with the Company,? as contemplated by NASDAQ Listing Rule 5635(c)(4) and this press release is being made pursuant to such rule.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The Company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

True Religion Apparel, Inc.
Pete Collins, 323-266-3072
Chief Financial Officer
or
Investor Relations
ICR, Inc.
Joseph Teklits/Jean Fontana, 203-682-8200