This Management's Discussion and Analysis of Financial Condition and Results of
Operations, or MD&A, contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. Any statements that are
not statements of historical fact are forward-looking statements. Words such as
"expects," "anticipates," "believes," "estimates," "may," "will," "should,"
"could," "potential," "continue," "intends," "plans," and similar words and
terms used in the discussion of future operating and financial performance and
plans identify forward-looking statements. Investors are cautioned that such
forward-looking statements are not guarantees of future performance, results, or
events and involve risks and uncertainties, and that actual results or
developments may differ materially from the forward-looking statements as a
result of various factors. Factors that may cause such differences to occur
include, but are not limited to: those discussed in Part I, Item 1A of this Form
10-K/T under the heading "Risk Factors."

Introduction

This MD&A is provided as a supplement to, and should be read in conjunction with, the audited consolidated financial statements and footnotes thereto included in Item 8. Financial Statements and Supplementary Data of this Transition Report on Form 10-K/T to help provide an understanding of our financial condition, changes in financial condition, results of operations, and cash flows.

Our MD&A is organized as follows:

Business Overview. This section provides a general description of our business, as well as other matters that we believe are important in understanding our results of operations and financial condition and in anticipating future trends.


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Results of Operations. This section provides an analysis of our results of operations for the six months ended December 31, 2022 and 2021, and for fiscal years ended June 30, 2022 and 2021.




Liquidity and Capital Resources. This section provides a discussion of our
financial condition and liquidity, as well as an analysis of our cash flows for
the six months ended December 31, 2022 and 2021, and for fiscal years ended June
30, 2022 and 2021. The discussion of our financial condition and liquidity
includes summaries of our primary sources of liquidity, our contractual
obligations, and off balance sheet arrangements that may have existed at
December 31, 2022.


Recently Issued Accounting Pronouncements Not Yet Adopted and Critical
Accounting Policies. This section cross-references a discussion of accounting
policies considered to be important to our financial condition and results of
operations and which require significant judgment and estimates on the part of
management in their application. In addition, all of our significant accounting
policies, including our critical accounting policies, are discussed in the notes
to our consolidated and combined financial statements included in Item 8.
Financial Statements and Supplementary Data of this Transition Report on Form
10-K/T.


Change in fiscal year

As previously mentioned, we have changed our fiscal year end to December 31 from
June 30, effective January 1, 2023. This transition report is for the six-month
transition period of July 1, 2022 through December 31, 2022. References in this
report to "fiscal year" refer to years ending June 30. References to this report
to "transition period" refer to the six month period ending December 31, 2022.


Business Overview


Description of our Business


Converge Acquisition


On March 22, 2022 (the "Closing Date"), the Company through its wholly owned
subsidiary CD Acquisition Corp, consummated the transactions contemplated by a
Membership Interest Purchase Agreement dated as of November 22, 2021 (as
amended, the "MIPA") for the acquisition of all the equity of Converge Direct,
LLC and its affiliates ("Converge") and 40% of the equity of Converge Marketing
Services, LLC, an affiliated entity, for a notional aggregate purchase price of
$125.0 million valued for accounting purposes at approximately $114.9 million.
The MIPA identifies the seller parties as the Converge Sellers. The cash portion
of the purchase price consisted of $65.9 million paid on the date of the
acquisition, $29.1 million held in escrow (the "Converge Holdback") payable upon
satisfaction of certain conditions, and another $5.0 million payable twelve
months after the acquisition date contingent on the Company satisfying its bank
covenants and at the option of the payee payment will be in the form of cash or
common stock of the Company valued at $2 per share. The remaining $25.0 million
was paid in the form of 12.5 million shares of the Company's restricted common
stock at a price of $2.00 per share, which for accounting purposes was valued at
$1.19 per share for $14.9 million. All 12.5 million shares were subject to a
nine (9) month lock-up period. Pursuant to the provisions of the MIPA, an
aggregate of $2.5 million (10%) or 1,250,000 shares of the common stock issued
to the Converge Sellers are held in escrow to secure against claims for
indemnification. The escrowed shares will be held until the later of (a) one
year from the Closing Date, or (b) the resolution of indemnification claims.

On the Closing Date, the Company entered into an Escrow Agreement with Blue
Torch, a representative of the Converge Sellers and Alter Domus (US) LLC acting
as Escrow Agent. The Escrow Agreement provided for the escrow of the Converge
Holdback totaling $29.1 million of the $76.5 million proceeds, under the Credit
Facility to be released to the Converge Sellers upon delivery to Blue Torch of
the audited financial statements of Converge Direct LLC and affiliates for the
years ended December 31, 2020 and 2019. Delivery of such financial statements
was completed during the Company's quarter ended June 30, 2022; however, Blue
Torch has not consented to the release of the escrowed funds, which is required
under the terms of the Escrow Agreement for the release of the Converge
Holdback.


Revenue

The Company has two material revenue streams:


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Managed Services



The Company's Managed Services are typically orientated around the management of
a customer's marketing, data, and/or creative program. The Company's
deliverables relate to the planning, designing, and activating of a solution
program or set of work products. The Company executes this revenue stream by
leveraging internal and external creative, technical or media-based resources,
third party AdTech solutions, proprietary business intelligence systems, data
delivery systems, and other key services required under the terms of a scope of
work with a client. Our fees to our clients are billed in a variety of ways,
which can consist of a percentage of a customer's total budget, media spend, or
retainer.

Performance Solutions

The Company's Performance Services are typically orientated around the delivery
of a predetermined event or outcome to a client. Typically, the revenue
associated with the event (as agreed upon in a scope of work) is based on a
click, lead, call, appointment, qualified event, case, sale, or other defined
business metric. The Company engages in a myriad of consumer engagement tactics,
ecosystems, and methods to generate and collect a consumer's interest in a
particular service or good. Our fees associated with these clients are billed
based on the occurrence of a click, lead, call, appointment, qualified event,
case, sale, or other defined business metric.

Revenue Categories



A key focus of our revenue architecture and growth is how we generate from two
Product Lines across all of our revenue streams. Our approach to growth has been
to expand our Internal Brand and Data capabilities, which allow us to provide
broader consumer outreach for all our clients and optimize of the cost of the
customer engagement expense. Our sectors are curated to have consumer linkages
that promote our ability to introduce consumers within our engagement ecosystems
to our client programs for secondary benefit to us and our clients using the
first-party data that we generate.

Client-Brand



Under the Client Brand product line, revenues are earned from the fees we charge
to our customers when we advertise directly for them. In servicing our clients
under this reportable segment, the consumer interacts directly with our client
and does not interface with the Company at any point during the transaction
process.

Internal-Brand and Data



Under the Internal-Brand product line, we earn revenues from the fees we charge
to our customers when we engage with consumers under our internally owned and
operated brand names. The end consumer interfaces directly with our brand and
may be redirected to our customer based on information obtained during the
transaction process or whose details may be passed on to a client for future
engagement with a particular consumer. We generate rich first party data within
this product line that can be monetized across a mix of customer acquisition
campaigns and incremental revenue streams. Our innovative internal brands are
capable of being utilized for an array of customer awareness and acquisition
programs.

Costs of Revenue


Cost of revenues consists of the payments made to third parties, such as media
costs and administrative fees (Google, Facebook, The Trade Desk, etc.),
technology fees (The Trade Desk, Invoca, LiveRamp, etc.), production expenses
(printing, logistics, etc.), data costs, and other third-party expenses that
Company incurs on behalf of a client that is needed to deliver the services.


General and Administrative Expenses




The Company's selling, general, and administrative expenses primarily consist of
administrative costs, including employee compensation and benefits, professional
fees, sales and marketing costs, and facilities and office overhead.


Income Taxes

See Note 17 to the consolidated financial statements included in Item 8. Financial Statements and Supplementary Data of this Transition Report on Form 10-K/T for more information on income taxes.


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RESULTS OF OPERATIONS

Comparison of the Six Months Ended December 31, 2022 versus the Six Months Ended December 31, 2021

The table below sets forth, for the periods presented, our consolidated results of operations for the periods indicated.



                                                      Six Months Ended                                           Change
                                         December 31, 2022       December 31, 2021                    Amount           Percentage
                                                                                       (unaudited)
Revenue                                 $     187,910,491                            $ 15,343,000                   $ 172,567,491                 1125  %
Cost of revenue                               162,250,051                               8,420,000                     153,830,051                 1827  %
Gross margin                                   25,660,440                               6,923,000                      18,737,440                  271  %
Operating expenses:
Selling, general and administrative
expenses                                       22,658,206                              14,097,000                       8,561,206                   61  %
Depreciation and amortization                   4,423,831                                 401,000                       4,022,831                 1003  %
Restructuring and other related charges         6,868,066                                       -                       6,868,066                  100  %
Impairment and other losses (gains),
net                                            11,066,341                                       -                      11,066,341                  100  %
Total operating expenses                $      45,016,444                            $ 14,498,000                   $  30,518,444                  211  %
Operating loss                          $     (19,356,004)                           $ (7,575,000)                  $ (11,781,004)                 156  %

Other income (expense):

Loss contingency on equity issuance            (3,385,000)                                      -                      (3,385,000)                 100  %
Interest expense                               (6,174,849)                                (47,000)                     (6,127,849)               13038  %
Foreign exchange loss                            (944,417)                                (26,000)                       (918,417)                3532  %
Gain on change in fair value of
derivative liabilities                         20,004,367                                  12,000                      19,992,367               166603  %
Net gain on sale of subsidiary                     82,894                                       -                          82,894                  100  %
Other income, net                                 212,386                               1,444,000                      (1,231,614)                 (85) %
Total other income (expense)            $       9,795,381                            $  1,383,000                   $   8,412,381                  608  %

Loss from operations before income
taxes                                          (9,560,623)                             (6,192,000)                     (3,368,623)                  54  %
Income tax expense                                (19,122)                                (57,000)                         37,878                  (66) %
Net loss                                $      (9,579,745)                           $ (6,249,000)                  $  (3,330,745)                  53  %



The results of operations for the six months ended December 31, 2022, have been
significantly impacted by the Converge Acquisition and the company-wide
restructuring program. All financial results herein for the six months ended
December 31, 2022, include the results of operations of Converge, which was
acquired on March 22, 2022. See Note 3 Business Combinations and Dispositions to
the consolidated financial statements included in Item 8. Financial Statements
and Supplementary Data of this Transition Report on Form 10-K/T for more
information on the Converge Acquisition.


Revenue




Revenue for the six months ended December 31, 2022 increased $172.6 million, or
1125%, to $187.9 million, as compared with the prior period. The breakdown by
revenue stream was the following:


Managed Services revenue            $ 104,644,907
Performance Solutions revenue          75,652,075
Other revenue                           7,613,509
                                    $ 187,910,491



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The increases in Managed Services revenue and Performance Solutions revenue were
directly attributable to the Converge Acquisition. The Converge Acquisition
contributed $180.3 million, or 95.9% of the Company's total revenue for the six
month period.


Other revenue decreased $7.7 million, or 50.4%, to $7.6 million, primarily
attributable to the company-wide restructuring program. The Company has shifted
towards scalable performance-based revenues and business consulting engagements
and away from project-based unscalable revenues.

Cost of revenue




For the six months ended December 31, 2022, cost of revenue increased by $153.8
million, or 1827%, to $162.3 million, as compared with the prior period. The
increase is primarily attributable to the direct correlation with the increase
in revenue as well as the increase in customer acquisition and retention costs.

Gross margin


For the six months ended December 31, 2022, gross margin increased $18.7
million, or 271%, to $25.7 million, as compared with the prior year period. This
increase was primarily due to the increase in revenues partially offset by the
increase in cost of revenues related to the Converge Acquisition as discussed
above. For the six months ended December 31, 2022, gross margin as a percentage
of revenues decreased from 45% to 14% as compared to the prior year period. The
Troika and Mission entities had a higher gross margin percentage as compared to
Converge. As a result, the gross margin as a percentage of revenues has
declined.


Selling, general, and administrative expenses




Selling, general, and administrative expenses for the six months ended December
31, 2022, increased $8.6 million, or 61%, to $22.7 million, as compared with the
prior year period. This $8.6 million increase is primarily attributable to an
increase in employee related costs of approximately $5.3 million, an increase in
office and occupancy costs of approximately $1.5 million, an increase in
professional fees of approximately $1.4 million, an increase in travel and
entertainment costs of approximately $0.2 million, and an increase in
miscellaneous costs of approximately $0.2 million.


Employee related costs increased due to the addition of the 80 plus headcount
acquired with Converge, which added $5.8 million. This increase was offset by
the reduction in salaries and other employee related costs as a result of the
discontinuation of certain subsidiary operations as part of the Company's
restructuring efforts. The combined employee related costs from non-Converge
entities totaled $10.4 million during the six months ended December 31, 2022,
which was a 5% decrease compared to the prior year period. The severance costs
relating to the termination of employees is recorded in restructuring and other
related charges.


The increased professional fees were largely driven by the accounting and audit
fees incurred during the transition period. Due to the change in year end date,
the Company incurred higher audit fees than in a normal six month period.
Additional professional fees, mainly legal fees, were incurred from newly
engaged firms to help the Company with various debt and equity financing
matters.


Depreciation and amortization



Depreciation and amortization expenses for the six months ended December 31,
2022 increased approximately $4.0 million, or 1003%, to $4.4 million, as
compared to the prior year period. The increase is primarily attributable to the
amortization of intangible assets acquired as a result of the Converge
Acquisition.

Restructuring and other related charges



For the six months ended December 31, 2022, the Company recorded $6.9 million of
restructuring charges related to the discontinuation of certain subsidiary
operations. These restructuring charges were comprised of approximately
$3.0 million related to excess facilities, $1.5 million of professional fees,
$1.2 million of employee severance and other related benefit costs, $0.9 million
of other exit costs (related to balance sheet write-offs), and $0.4 million
related to the sale of Mission-Media Holdings Ltd. There were no such amounts
recorded in the prior year. See Note 5 - Restructuring. to the Consolidated
Financial Statements included in Item 8. Financial Statements and Supplementary
Data of this Transition Report on Form 10-K/T for more information.

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Impairments and other losses (gains), net




For the six months ended December 31, 2022, the Company recorded approximately
$11.1 million in net impairment losses. The charges comprised of goodwill
impairments totaling $9.8 million, and impairment of intangible assets of
approximately $1.2 million. The goodwill impairment consisted of $6.9 million of
goodwill impairment charges related to the discontinuation of Mission Culture
LLC (Delaware) and $2.9 million of goodwill impairment charges related to the
discontinuation of Troika Design Group, Inc. (California). See Note 3 - Business
Combinations and Dispositions. and Note 10 - Intangible Assets & Goodwill. to
the Consolidated Financial Statements included in Item 8. Financial Statements
and Supplementary Data of this Transition Report on Form 10-K/T for more
information.


There were no impairment charges recorded for the six months ended December 31, 2021.

Loss contingency on equity issuance



For the six months ended December 31, 2022, the Company recorded $3.4 million of
loss contingency expenses per the Registration Rights Agreement related to
partial liquidated damages as a result of not having the registration statement
declared effective by the SEC by the time required under the Registration Rights
Agreement. During the six months ended December 31, 2022, the Company had paid
an aggregate of $3.6 million of partially liquidated damages, which was
recognized in the Statement of Operations for the year ended June 30, 2022.

Interest expense



Interest expense for the six months ended December 31, 2022 of $6.2 million was
primarily related to the Company's Senior Secured credit facility, which was
entered into in March 2022 to finance the Converge Acquisition (see "Liquidity
and Capital Resources - Financing Agreements"). During the six months ended
December 31, 2022, the Company incurred an additional 2% of penalty interest per
month beginning on October 3, 2022, as a result of the Company's covenant
default. See Note 13 - Credit Facilities to the consolidated financial
statements included in Item 8. Financial Statements and Supplementary Data of
this Transition Report on Form 10-K/T for more information on the Company's
Credit Facility.


Foreign exchange loss


For the six months ended December 31, 2022, there was a foreign exchange loss of
$0.9 million compared to a foreign exchange loss of $26 thousand in the
comparable prior year period. The foreign exchange loss was primarily driven by
the sale of a foreign subsidiary, Mission-Media Holdings Ltd. Prior to the sale,
the Company had previously accounted for foreign currency translation in
accumulated other comprehensive income, and subsequent to the sale this was
reclassified to the Statement of
Operations.

Gain on change in fair value of derivative liabilities



For the six months ended December 31, 2022 and 2021, the Company recorded
$20.0 million and $12 thousand, respectively, of gain on the change in fair
value of derivative liabilities and warrants. The financing warrants are
associated with the equity financing related to the Converge Acquisition and
were issued to the institutional investors who received Series E Preferred Stock
and warrants. See Note 9 - Fair Value Measurements and Note 15 - Stockholders'
Equity to the consolidated financial statements included in Item 8. Financial
Statements and Supplementary Data of this Transition Report on Form 10-K/T for
more information on the derivative liabilities.


Net gain on sale of subsidiary




For the six months ended December 31, 2022, there was a net gain recorded
relating to Mission-Media Holdings Ltd., of approximately $0.1 million. This
gain on the sale of a subsidiary was driven by the difference between the
Mission-Media Holdings Ltd. net book value, the purchase price received by the
Company, and a working capital payment made by the Company to the subsidiary.
This gain was offset by the outstanding intercompany balances between
Mission-Media Holdings Ltd. and the consolidated TMG entities.


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Other income, net


Other income for the six months ended December 31, 2022, decreased $1.2 million,
or 85%, to $0.2 million. The decrease in other income, net was primarily driven
by a reduction in income from legal settlements of approximately $1.0 million
and a reduction in rental income of approximately $0.1 million.


Adjusted earnings before interest, tax, depreciation, and amortization ("Adjusted EBITDA")




The Company evaluates its performance based on several factors, of which the key
financial measure is our net income (loss) before (i) interest expense, net (ii)
income tax expense, (iii) depreciation, amortization and impairments of property
and equipment, goodwill and other intangible assets, (iv) share based
compensation expense, (v) restructuring charges or credits, (vi) gains or losses
on dispositions of business and associated settlements, and (vii) certain other
non-recurring or non-cash items.


Management believes that the exclusion of share based compensation expense or
benefit allows investors to better track the performance of the Company's
business without regard to the settlement of an obligation that is not expected
to be made in cash.


Adjusted EBITDA and similar measures with similar titles are common performance
measures used by investors and analysts to analyze the Company's performance.
The Company uses revenue and Adjusted EBITDA measure as its most important
indicators of its business performance, and evaluates management's effectiveness
with specific reference to these indicators. Adjusted EBITDA should be viewed as
a supplement to and not a substitute for net income (loss), cash flows from
operating activities, and other measures of performance and/or liquidity
presented in accordance with GAAP. Since Adjusted EBITDA is not a measure of
performance calculated in accordance with GAAP, this measure may not be
comparable to similar titles used by other companies.


The following table is a reconciliation of net income (loss), a GAAP measure, to
Adjusted EBITDA:


                                                  Six Months Ended
                                                    December 31,                                      Change
                                             2022                  2021                  Amount                Percentage
Net Loss                                $ (9,579,745)         $ (6,249,000)         $  (3,330,745)                       53  %
Interest expense                           6,174,849                47,000          $   6,127,849                     13038  %
Income tax expense                            19,122                57,000          $     (37,878)                      (66) %
Depreciation and amortization              4,423,831               401,000          $   4,022,831                      1003  %
EBITDA                                     1,038,057            (5,744,000)         $   6,782,057                      (118) %
Impairment and other losses (gains),
net                                       11,066,341            (1,448,000)         $  12,514,341                      (864) %
Business Acquisition Costs included in
SG&A                                               -               517,000          $    (517,000)                     (100) %
Restructuring and other related charges    6,868,066                     -          $   6,868,066                       100  %
Share based compensation                   2,680,081             2,100,000          $     580,081                        28  %
Loss contingency on equity issuance        3,385,000                     -          $   3,385,000                       100  %
Net gain on sale of subsidiary               (82,894)                    -          $     (82,894)                      100  %
(Gain) loss on derivative liabilities    (20,004,367)              (12,000)         $ (19,992,367)                   166603  %
Adjusted EBITDA                         $  4,950,284          $ (4,587,000)         $   9,537,284                      (208) %



Adjusted EBITDA for the six months ended December 31, 2022, increased $9.5
million to $5.0 million as compared with the prior year period. The increase was
primarily driven by the increase in revenues and gross margin attributable to
the managed services and performance solutions revenue streams associated with
the Converge Acquisition (as discussed previously).


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Comparison of the Year Ended June 30, 2022 versus the Year Ended June 30, 2022

                                            Year Ended June 30,                                   Change
                                               2022                      2021                     Amount                 Percentage

Revenue                                  $  116,409,703             $ 16,192,000             $ 100,217,703                        619  %
Cost of revenue                              88,127,498                7,504,000                80,623,498                       1074  %
Gross margin                                 28,282,205                8,688,000                19,594,205                        226  %
Operating expenses:
Selling, general and administrative
expenses                                     45,271,857               25,372,000                19,899,857                         78  %
Depreciation and amortization                 3,097,780                2,299,000                   798,780                         35  %
Restructuring and other related charges       5,590,932                        -                 5,590,932                        100  %
Impairment and other losses (gains), net      7,708,677               (3,142,000)               10,850,677                       (345) %
Total operating expenses                     61,669,246               24,529,000                37,140,246                        151  %
Operating loss                              (33,387,041)             (15,841,000)              (17,546,041)                       111  %

Other income (expense):
Amortization expense of note payable
discount                                              -                 (409,000)                  409,000                       (100) %
Loss contingency on equity issuance          (3,615,000)                       -                (3,615,000)                       100  %
Interest expense                             (2,943,367)                  (7,000)               (2,936,367)                     41948  %
Foreign exchange loss                           (30,215)                 (48,000)                   17,785                        (37) %
Gain on change in fair value of
derivative liabilities                          638,622                   72,000                   566,622                        787  %

Other income, net                               679,920                  452,000                   227,920                         50  %
Total other income (expense)                 (5,270,040)                  60,000                (5,330,040)                     (8883) %

Loss from operations before income taxes    (38,657,081)             (15,781,000)              (22,876,081)                       145  %
Income tax expense                              (35,925)                (216,000)                  180,075                        (83) %
Net loss                                    (38,693,006)             (15,997,000)              (22,696,006)                       142  %



The results of operations for the year ended June 30, 2022, have been
significantly impacted by the Converge Acquisition. All financial results herein
for the fiscal year ended June 30, 2022, include the results of operations of
the Converge companies which are reflective of the period March 22, 2022 (the
Acquisition closing date), though June 30, 2022. See Note 3 to the Consolidated
Financial Statements included in Item 8. Financial Statements and Supplementary
Data of this Transition Report on Form 10-K/T for more information on the
Converge Acquisition.


Revenue

Revenue for the year ended June 30, 2022, increased $100.2 million as compared with the prior year period, resulting in a total of approximately $116.4 million. The increase was attributable to the following:




Increase in managed services revenue            $  51,101,818
Increase in performance solutions revenue          40,178,973
Other net increases                                 8,936,912
                                                $ 100,217,703



The increase in Managed Services revenue and Performance Solutions revenues is
directly attributable to the Converge Acquisition and is reflective of the
period March 22, 2022 (the date of the Converge Acquisition closing), through
June 30, 2022. The Converge Acquisition contributed approximately $90.3 million
in revenue during that 101 day period, which is representative of 78% of the
Company's total revenue for fiscal year 2022.


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The increase in other revenue of approximately $8.9 million was primarily driven
by the gradual return to more normal business activities as a result of the
lifting of government restrictions that were in place in the prior year period
due to COVID-19.


Cost of Revenue


For the year ended June 30, 2022, cost of revenue increased $80.6 million, or
1074%, to $88.1 million as compared with the prior year period. The increase is
primarily attributable to incremental costs of approximately $77.8 million
resulting from the addition of the Converge business.


Gross Margin




For the year ended June 30, 2022, gross margin increased $19.6 million, or 226%,
to $28.3 million, or 24% of revenue, as compared with the prior year period,
primarily due to the increase in revenue partially offset by the increase cost
of revenue related to the Converge Acquisition as discussed above.


Selling, General, and Administrative Expenses




Selling, general, and administrative expenses for the year ended June 30, 2022,
increased $19.9 million, or 78%, to $45.3 million as compared with the prior
year period. The increase is primarily attributable to an increase in employee
related costs of approximately $13.3 million, an increase in professional fees
of approximately $4.2 million, an increase in miscellaneous costs of
approximately $1.5 million, an increase in travel and entertainment costs of
approximately $0.6 million, and an increase in office and occupancy costs of
approximately $0.3 million.


The increase in employee related costs of approximately $13.3 million is
primarily due to an increase in stock-based compensation of $8.7 million,
increases in salaries and other related costs of approximately $1.7 million
(exclusive of employees acquired with the Converge Acquisition), employee
related costs of approximately $3.3 million directly attributable to the
Converge Acquisition, and an increase in professional fees due to one-time costs
incurred for legal, accounting, and other services performed related to the
Converge Acquisition. These increases were partially offset by a decrease in
consulting fees of approximately $3.5 million.


Depreciation and Amortization

Depreciation and amortization expenses for the year ended June 30, 2022, increased $0.8 million, or 35%, to $3.1 million compared to the prior year period. The increase is primarily attributable to amortization of intangible assets acquired as a result of the Converge Acquisition.

Restructuring and Other Related Charges




For the year ended June 30, 2022, the Company recorded $5.6 million of
restructuring charges related to employee severance and other employee related
benefits. During the fourth quarter of 2022, the Company shut down Redeeem
operations, as well as consolidated the operations for certain Troika entities.
This has resulted in the departure of key executives as well as certain
additional reductions in workforce in order to align with management's new
strategic direction. There were no such amounts recorded in the prior year.


Impairments and Other (Gains) Losses, Net




For the year ended June 30, 2022, impairments and other losses $10.9 million, or
345%, to $7.7 million compared to the prior year. The increase is comprised of
impairments of goodwill totaling approximately $8.8 million, the absence of a
$3.1 million gain in the prior year period, and impairments of net intangible
assets totaling $0.4 million. These increases were partially offset by gains in
the current year period totaling $1.4 million.


For the year ended June 30, 2022, impairment charges of $8.8 million included of
goodwill impairments of $6.7 million related to Mission UK as a result of the
Sale agreement entered into on August 1, 2022, and goodwill impairment of $2.0
million and intangible assets impairments of $0.4 million related to the
discontinuation of operations for the Redeeem subsidiary. See Note 3 to the
consolidated financial statements included in Item 8. Financial Statements and
Supplementary Data of this Transition Report on Form 10K/T for more information.


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The above increases were offset by $1.0 million gain on legal settlements, which
was related to the Stephensons' settlement, (See Note 12 to the Consolidated
Financial Statements included in Item 8 Financial Statements and Supplementary
Data of this Transition Report on Form 10K/T for more information on the legal
matters). The remaining increase included an approximate $0.3 million gain on
government grant forgiven related to SBA-backed Paycheck Protection Program
grants received due to the ongoing COVID-19 pandemic and a $0.2 million gain on
rent abatement. For the year ended June 30, 2021, the Company recognized
approximately $3.1 million of income from government grants.


There were no impairment charges recorded during the year ended June 30, 2021.

Loss Contingency on Equity Issuance




For the year ended June 30, 2022, the Company recorded $3.6 million of loss
contingency expenses per the Registration Rights Agreement related to partial
liquidated damages as a result of not filing the registration statement by the
effective date.


Interest Expense


Interest expense for the year ended June 30, 2022, is related to the Company's
Senior Secured credit facility, which was entered into in March 2022 to finance
the Converge Acquisition (see "Liquidity and Capital Resources - Financing
Agreements"). See Note 13. Credit Facilities to the Consolidated Financial
Statements included in Item 8. Financial Statements and Supplementary Data of
this Transition Report on Form 10-K/T for more information on the Company's
Credit Facility.


Gain on Change in Fair Value of Derivative Liabilities




For the year ended June 30, 2022, gain on change in fair value of derivative
liabilities increased by $0.6 million, or 787%, to $0.6 million compared to the
prior year. The derivative liabilities are associated with the debt and equity
financing related to the Converge acquisition. There were no derivative
liabilities related to the Converge acquisition recorded in the prior fiscal
year period.


Adjusted earnings before interest, tax, depreciation, and amortization ("Adjusted EBITDA")



(refer to discussion within Comparison of the Six Months Ended December 31, 2022
versus the Six Months Ended December 31, 2021 for definition of Adjusted EBITDA)

                                                       Year Ended
                                                        June 30,                                         Change
                                               2022                   2021                  Amount                Percentage
Net Loss                                 $ (38,693,006)         $ (15,997,000)         $ (22,696,006)                      142  %
Interest expense                             2,943,367                  7,000              2,936,367                     41948  %
Income tax expense                              35,925                216,000               (180,075)                      (83) %
Depreciation and amortization                3,097,780              2,299,000                798,780                        35  %
EBITDA                                     (32,615,934)           (13,475,000)           (19,140,934)                      142  %
Impairment and other losses (gains), net     7,708,677             (3,142,000)            10,850,677                      (345) %
Business Acquisition Costs included in
SG&A                                         2,200,000                      -              2,200,000                       100  %
Restructuring and other related charges      5,590,932                      -              5,590,932                       100  %
Share based compensation                    13,292,534              4,419,000              8,873,534                       201  %
Loss contingency on equity issuance          3,615,000                      -              3,615,000                       100  %
Net gain on sale of subsidiary                       -                      -                      -                       100  %
(Gain) loss on derivative liabilities         (638,622)               (72,000)              (566,622)                      787  %
Adjusted EBITDA                          $    (847,413)         $ (12,270,000)         $  11,422,587                       (93) %



Adjusted EBITDA for the year ended June 30, 2022, increased $11.4 million to
$(0.8) million as compared with the prior year period. The increase was
primarily driven by the increase in revenues and gross margin attributable to
the managed services and performance solutions revenue streams associated with
the Converge Acquisition (as discussed previously).


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LIQUIDITY & CAPITAL RESOURCES


Overview

Our primary sources of liquidity are cash, cash equivalents, and cash flows from
the operations of our businesses. Our principal uses of cash include working
capital-related items (including funding our operations), debt service,
investments, and related loans and advances that we may fund from time to time,
and liabilities from prior acquisitions. Our decisions as to the use of our
available liquidity will be based upon the ongoing review of the funding needs
of the business, the optimal allocation of cash resources, and the timing of
cash flow generation. To the extent that we desire to access alternative sources
of funding through the capital and credit markets, challenging U.S. and global
economic and market conditions could adversely impact our ability to do so at
that time.

We regularly monitor and assess our ability to meet our net funding and
investing requirements. We believe we have sufficient liquidity from cash and
cash equivalents and future cash flows from operations to fund our operations
and service the credit facilities for the foreseeable future. See Note 13 -
Credit Facilities to the consolidated financial statements included in Item 8 of
this Transition Report on Form 10-K/T for discussion of the Credit Facility.


Financing Agreements


On March 21, 2022, Troika Media Group Inc., and each subsidiary of Troika Media
Group Inc. as guarantors, entered into a Financing Agreement with Blue Torch
Finance LLC ("Blue Torch") to act as Administrative Agent and Collateral Agent.
As part of this Financing Agreement, we entered into a $76.5 million First Lien
Senior Secured Term Loan (the "Credit Facility") with Blue Torch which formed
the majority of the purchase price of the Converge Acquisition, as well as for
working capital and general corporate purposes.

The Credit Facility provides for: (i) a Term Loan in the amount of $76.5
million; (ii) an interest rate of the LIBOR Rate Loan of three (3) months; (iii)
a four-year maturity, amortized 5.0% per year, payable quarterly; (iv) a one
(1.0%) percent commitment fee and an upfront fee of two (2.0%) percent of the
Credit Facility paid at closing, plus an administrative agency fee of $250,000
per year; (v) a first priority perfected lien on all property and assets
including all outstanding equity of the Company's subsidiaries; (vi) 1.5%
fully-diluted penny warrant coverage in the combined entity; (vii) mandatory
prepayment for fifty (50%) percent of excess cash flow and 100% of proceeds from
various transactions; (viii) customary affirmative, negative and financial
covenants; (ix) delivery of audited financial statements of Converge; and (x)
customary closing conditions. The Company agreed to customary restrictive
financial and non-financial covenants in the Credit Facility including, but not
limited to, a debt leverage ratio, fixed charge coverage ratio, and maintaining
liquidity of at least $6.0 million at all times. Additionally, the Company
agreed that if Sid Toama or Thomas Marianacci cease to be involved with the day
to day operations of the Company, replacements reasonably suitable to Blue Torch
shall be appointed within thirty (30) days.

The Company received an extension of the limited waiver due to noncompliance
with certain covenants of the agreement. The amended limited waiver will expire
on the earliest of the occurrence of an event of default under the financing
agreement, a failure by the Company to comply with certain sale and refinancing
milestones set forth in a side letter agreed by the Company and the Lenders and
June 30, 2023, subject to potential extension of up to 60 days to obtain
regulatory and/or shareholder approval in the event the Company is pursuing a
sale transaction

The Company and each of its subsidiary Guarantors entered into a Pledge and
Security Agreement (the "Security Agreement") dated as of March 21, 2022, as a
requirement with the Credit Facility. Each Guarantor pledged and assigned to the
Collateral Agent and granted the Collateral Agent with a continuing security
interest in all personal property and fixtures of the Guarantors (the
"Collateral") and all proceeds of the Collateral. All equity of the Guarantors
was pledged by the Borrower.

On March 21, 2022, each of the Company's Subsidiaries, as Guarantors, entered
into an Intercompany Subordination Agreement (the "ISA") with the Collateral
Agent. Under the ISA, each obligor agreed to the subordination of such
indebtedness of each other obligor to such other obligations.

On March 21, 2022, the Company entered into an Escrow Agreement with Blue Torch Finance LLC and Alter Domus (US) LLC acting as Escrow Agent. See "Business Overview- Description of our Business- Converge Acquisition."


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In connection with the aforementioned note, the Company recorded deferred
financing and issuance costs totaling approximately $9.2 million, including a
$1.5 million upfront fee. The costs will be amortized over the life of the note
using the effective interest rate method. During the six months ended December
31, 2022, the Company recorded $1.2 million in amortization expense and made
principal payments of $1.9 million.
At any time on or after March 21, 2022, and on or prior to March 21, 2026, the
lender has the right to subscribe for and purchase from Troika Media Group,
Inc., up to 1,929,439 shares of Common Stock, subject to adjustment. The number
was adjusted to 5,429,439 of common shares effective December 9, 2022. The
exercise price per share of Common Stock under this Warrant shall be $.01 per
share. If at any time when this Warrant becomes exercisable and the Registration
Statement is not in effect this Warrant may also be exercised, in whole or in
part, at such time by means of a "cashless exercise".

The Company is in negotiations with its Senior Secured Lender to revise the terms of its Financing Agreement relating to the Credit Facility.



Series E Private Placement


On March 16, 2022, the Company entered into a Securities Purchase Agreement (the
"Purchase Agreement") with certain institutional investors (the "Purchasers"),
pursuant to which the Company agreed to issue and sell, in a private offering
(the "March 2022 Private Placement"), an aggregate of $50.0 million of
securities, consisting of shares of Series E convertible preferred stock of the
Company, par value $.01 per share (the "Series E Preferred Stock") and warrants
to purchase (100% coverage) shares of common stock (the "Warrants")
(collectively, the Series E Preferred Stock and Warrants are referred to as the
"Securities"). Under the terms of the Purchase Agreement, the Company agreed to
sell 500,000 shares of its Series E Preferred Stock and Warrants to purchase up
to 33,333,333 shares of the Company's common stock (the "Conversion Shares").
Each share of the Series E Preferred Stock has a stated value of $100 per share
and was originally convertible, at any time, into shares of common stock at a
conversion price of $1.50 per share (the "Conversion Price"), subject to
adjustment. The Company sold the Securities for gross proceeds of $50,000,000.

The shares of Series E Preferred Stock were originally convertible at $1.50 per
share, or an aggregate of approximately 33,333,333 shares of common stock,
subject to adjustment, for reverse and forward stock splits, stock dividends,
stock combinations and other such transactions. In addition, the Conversion
Price will be downwardly adjusted the greater of (i) eighty (80%) percent of the
average of the ten (10) lowest daily VWAPs during the forty (40) trading day
period beginning on and including the Trading Day immediately follow the
Effective Date of the initial Registration Statement, and (ii) the Floor Price
of $0.25 per share unless a holder elects to shorten the adjustment period to
all or a portion of the Series E Preferred Stock held by such person to between
ten (10) and thirty-nine (39) trading days (the "Registration Reset Price").

The shares of Series E Preferred Stock and Warrants and the shares of Common
Stock issuable upon conversion of the Series E Preferred Stock and the exercise
of the Warrants issued in March 2022 were not initially registered under the
Securities Act of 1933, as amended. Pursuant to a Registration Rights Agreement
with the Purchasers dated March 16, 2022 (the "Registration Rights Agreement"),
the Company committed to file with the SEC an initial Registration Statement
concerning the Securities within ten (10) business days of the March 21, 2022,
closing date, which initial Registration Statement was required to be declared
effective within forty-five (45) days of the filing date or ninety (90) days if
there is a "full review by the SEC".

While the Company filed a Registration Statement on Form S-1 (the "Form S-1")
concerning the Securities to satisfy the requirements of the Registration Rights
Agreement, the Form S-1 was not declared effective and was ultimately withdrawn.
As a result, the Company is required under the terms of the Registration Rights
Agreement to pay to the Purchasers a partial liquidated damages penalty for
failure to meeting the effectiveness date requirement, which is equal to 14% of
the subscription amount.

On September 26, 2022, we entered into the Exchange Agreement with the
Purchasers, pursuant to which (i) each Purchaser exchanged its Warrants for the
New Warrants and (ii) each Purchaser consented to the New PIPE Terms, including
an amendment and restatement of the terms of our Series E Preferred Stock.


In consideration for the issuance of the New Warrants and the other New PIPE
Terms, we filed the amended and restated Certificate of Designation with the
Secretary of State of the State of Nevada to effect certain changes contemplated
by the Exchange Agreement.

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The New PIPE Terms effect the following changes, among others, to the rights Series E Holders:



New Warrant Exercise Price: The New Warrant exercise price per share of common
stock was $0.55, provided that if all shares of Series E Preferred Stock issued
pursuant to the Certificate of Designation were not repurchased by the Company
on or prior to November 26, 2022, on such date, the exercise price per share of
the New Warrants reverted to $2.00, subject to further adjustment as set forth
in the New Warrant. In general, such further adjustments provide that, subject
to acceleration by the holder thereof, after the Subsequent Adjustment Period,
the exercise price is adjusted to the lesser of the exercise price then in
effect or the greater of (i) the average of the ten (10) lowest daily VWAPs
during the Subsequent Adjustment Period and (ii) $0.25.Pursuant to such terms,
the exercise price is currently fixed at $0.25 per share.

Series E Conversion Price: The conversion price for the Series E Preferred Stock
was initially equal $0.40 per share, and so long as the arithmetic average of
the daily volume-weighted average prices of the Common Stock for the calendar
week prior to each of the following respective dates is lower than the
Conversion Price at that time, the Conversion Price shall be downwardly adjusted
by $0.01 on each of October 24, 2022, October 31, 2022, November 7, 2022,
November 14, 2022 and November 21, 2022. The conversion prices were subject to
further adjust upon conclusion of the Subsequent Adjustment Period, subject to
acceleration by the holder thereof, to the lesser of the conversion price then
in effect or the greater of (i) the average of the ten (10) lowest daily VWAPs
during the Subsequent Adjustment Period and (ii) $0.25. The conversion price was
subsequently adjusted to $0.25 per share.

Standstill Period: The Purchasers agreed to the 60-day Standstill Period, during
which each Series E Holder agreed not to convert more than 50% of the Series E
Preferred Stock held by such holder at the beginning of the Standstill Period.

Series E Buyout: During the Standstill Period the Company was required to use
commercially reasonable efforts to raise funds to repurchase all outstanding
shares of Series E Preferred Stock held by the Purchasers at a purchase price of
$100 per share, subject to the provisions of the Certificate of Designation. No
such funds were raised.

Limitation on Sales: During the Standstill Period, the Purchasers agreed not to sell shares of the Company's common stock for a price less than $0.30 per share.

Liquidated Damages: The Company agreed to pay to the Purchasers all liquidated damages owed through September 21, 2022 (including any pro-rated amounts).



As of December 31, 2022 , the Company had paid an aggregate of $3.6 million as
partial liquidated damages as a result of not filing the registration statement
by July 5, 2022. As such, as of December 31, 2022, the Company has recorded a
contingent liability in the amount of $3.4 million. On February 17, 2023 the
Company filed a request with the SEC to withdraw the registration statements
previously filed on April 4, 2022 and May 6, 2022. See Note 12 - Commitments and
Contingencies to the consolidated financial statements included in Item 8 of
this Transition Report on Form 10-K/T for further discussion.

The Company utilized the full amount of proceeds raised in the Series E offering
to pay a portion of the cash payment for Converge Direct, LLC and its
subsidiaries.


Contractual Obligations

                                                                                  Payments Due by Period
                                           Year 1               Years 2-3             Years 4-5                   >5 Years               Total

Operating lease obligations (a) $ 1,949,000 $ 3,404,000

        $  2,571,000                $ 2,354,000          $ 10,278,000
Debt repayment (b)                        1,912,500             7,650,000            64,068,750                          -          $ 73,631,250
Restructuring liabilities (c)               698,683               163,669                35,507     587,371              -          $    897,859

Acquisition liabilities (d)               9,293,402                     -                     -                          -          $  9,293,402
Total                                  $ 13,853,585          $ 11,217,669          $ 66,675,257                $ 2,354,000          $ 94,100,511

(a) Operating lease obligations primarily represent future minimum rental payments on various long-term noncancellable leases for office space.
Lease obligations related to excess facilities associated with the Company wide restructuring plan are included within the operating lease
obligations line.
(b) Debt repayments consists of principal repayments required under the Company's Credit Facility.
(c) Restructuring liabilities relate primarily to future severance payments and other exit costs
(d) Acquisition liabilities recorded on the balance sheet consist of the Company's obligations to the Converge Sellers arising from the Converge
Acquisition. See Note 3 - Business Combinations and Dispositions.



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Cash Flow Discussion


                                                Six Months Ended                                Year Ended
                                                  December 31,                                   June 30,
                                           2022                  2021                   2022                  2021
                                                              (unaudited)
Net cash provided by (used in)
operating activities                  $  2,136,544          $ (5,978,000)         $  (7,103,274)         $ (6,838,000)
Net cash used in investing activities $   (809,048)         $    (93,000)         $ (82,893,824)         $ (1,534,000)
Net cash provided by (used in)
financing activities                  $ (5,597,500)         $    (50,000)         $ 112,620,310          $ 19,157,000



Operating Activities


Net cash provided by operating activities for the six months ended December 31,
2022 increased $8.1 million, or 136%, to $2.1 million as compared to the prior
year period. The net increase in the working capital deficit was primarily due
to higher revenue and gross margin for the six months ended December 31, 2022,
which is reflective of the Converge Acquisition.

Net cash used in operating activities for the year ended June 30, 2022 increased
approximately $0.3 million to $7.1 million, as compared to the prior year
period. The increase is primarily due to a net increase in working capital which
is reflective of the Converge Acquisition.

Investing Activities




Net cash used in investing activities for the six months ended December 31, 2022
increased $0.7 million, or 770%, to $0.8 million. The increase was primarily
driven by $0.6 million paid for the sale of Mission-Media Holdings Ltd. and $0.2
million paid for property and equipment.

Net cash used in investing activities for the year ended June 30, 2022 increased
by approximately $81.4 million to $82.9 million, as compared to the prior year
period, related to the net cash paid for the Converge Acquisition.


Financing Activities




Net cash used in financing activities for the six months ended December 31, 2022
increased $5.6 million, or 11095%, to $5.6 million. The increase was the result
of approximately $3.6 million of cash paid as partial liquidated damages as a
result of not filing the registration statement by July 5, 2022, coupled with
approximately $1.9 million in principal payments on the Credit Facility, and
$0.1 million of cash paid related to related party notes payable.

Net cash provided by financing activities for the year ended June 30, 2022
increased by approximately $93.5 million to $112.6 million. The increase was the
result of approximately $69.7 million in net proceeds from the Credit Facility
coupled with approximately $44.4 million of net proceeds related to the issuance
of the Series E Convertible Preferred Stock private placement, partially offset
by the absence of $20.7 million in net proceeds from the initial public offering
during the year ended June 30, 2021.
Recently Issued Accounting Pronouncements Not Yet Adopted and Critical
Accounting Estimates


Recently Issued Accounting Pronouncements Not Yet Adopted

See Note 2 to the consolidated financial statements included in Item 8 of this Transition Report on Form 10-K/T for information regarding recently issued accounting pronouncements not yet adopted.


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Critical Accounting Policies



The preparation of the Company's consolidated financial statements in conformity
with GAAP requires management to make estimates and assumptions about future
events. These estimates and the underlying assumptions affect the amount of
assets and liabilities reported, disclosures about contingent assets and
liabilities, and reported amount of revenues and expenses. Management believes
its use of estimates in the consolidated financial statements to be reasonable.
See Note 2 to the consolidated financial statements included in Item 8 of this
Transition Report on Form 10-K/T for more information regarding the Company's
use of estimates. The significant accounting policies which we believe are the
most critical to aid in fully understanding and evaluating our reported
financial results include the following:

Revenue Recognition
The Company recognizes revenue in accordance with the Financial Accounting
Standards Board's ("FASB"), Accounting Standards Codification ("ASC") ASC 606,
Revenue from Contracts with Customers ("ASC 606"). Revenues are recognized when
control is transferred to customers in amounts that reflect the consideration
the Company expects to be entitled to receive in exchange for those goods.
Revenue recognition is evaluated through the following five (5) steps:

(i)  identification of the contract, or contracts, with a customer;
(ii)  identification of the performance obligations in the contract;
(iii)  determination of the transaction price;
(iv)  allocation of the transaction price to the performance obligations in the
contract; and
(v)  recognition of revenue when or as a performance obligation is satisfied.

Goodwill

Goodwill is the excess of the purchase price paid over the fair value of the net
assets of the acquired business. Goodwill is tested annually for impairment. The
annual qualitative or quantitative assessments involve determining an estimate
of the fair value of reporting units in order to evaluate whether an impairment
of the current carrying amount of goodwill exists. A qualitative assessment
evaluates whether it is more likely than not that a reporting unit's fair value
is less than its carrying amount before applying the two-step quantitative
goodwill impairment test. The first step of a quantitative goodwill impairment
test compares the fair value of the reporting unit to its carrying amount
including goodwill. If the carrying amount of the reporting unit exceeds its
fair value, an impairment loss may be recognized. The amount of impairment loss
is determined by comparing the implied fair value of the reporting unit's
goodwill with the carrying amount. If the carrying amount exceeds the implied
fair value then an impairment loss is recognized equal to that excess.

The Company has adopted the provisions of ASU 2017-04-Intangibles-Goodwill and
Other (Topic 350): Simplifying the Test for Goodwill Impairment. ASU 2017-04
requires goodwill impairments to be measured on the basis of the fair value of a
reporting unit relative to the reporting unit's carrying amount rather than on
the basis of the implied amount of goodwill relative to the goodwill balance of
the reporting unit. Thus, ASU 2017-04 permits an entity to record a goodwill
impairment that is entirely or partly due to a decline in the fair value of
other assets that, under existing GAAP, would not be impaired or have a reduced
carrying amount. Furthermore, the ASU removes "the requirements for any
reporting unit with a zero or negative carrying amount to perform a qualitative
assessment and, if it fails that qualitative test, to perform Step 2 of the
goodwill impairment test." Instead, all reporting units, even those with a zero
or negative carrying amount will apply the same impairment test. Accordingly,
the goodwill of reporting unit or entity with zero or negative carrying values
will not be impaired, even when conditions underlying the reporting unit/entity
may indicate that goodwill is impaired.

We test our goodwill for impairment annually, or, under certain circumstances,
more frequently, such as when events or circumstances indicate there may be
impairment. We are required to write down the value of goodwill only when our
testing determines the recorded amount of goodwill exceeds the fair value. As a
result of the change in our fiscal year, our annual measurement date for testing
goodwill impairment is October 31.

None of the goodwill prior to the Converge Acquisition is deductible for income
tax purposes. The goodwill associated with the Converge Acquisition is
deductible for income tax purposes on a straight-line basis over fifteen (15)
years.

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Intangible Assets
Intangible assets with finite useful lives consist of trade names, non-compete
agreements, acquired workforce and customer relationships and are amortized on a
straight-line basis over their estimated useful lives, which range from three to
ten years. The estimated useful lives associated with finite-lived intangible
assets are consistent with the estimated lives of the associated products and
may be modified when circumstances warrant. Such assets are reviewed for
impairment when events or circumstances indicate that the carrying value of an
asset may not be recoverable. An impairment loss would be recognized when
estimated undiscounted future cash flows expected to result from the use of an
asset and its eventual disposition are less than its carrying amount. The amount
of any impairment is measured as the difference between the carrying amount and
the fair value of the impaired asset.

Stock-Based Compensation
The Company recognizes stock-based compensation in accordance with ASC Topic 718
"Stock Compensation", which requires the measurement and recognition of
compensation expense for all share-based payment awards made to employees and
directors including employee stock options and employee stock purchases related
to an Employee Stock Purchase Plan based on the estimated fair values.

For non-employee stock-based compensation, the Company has adopted ASC 2018-07,
Improvements to Nonemployee Share-Based Payment Accounting which expands on the
scope of ASC 718 to include share-based payment transactions for acquiring
services from non-employees and requires stock-based compensation related to
non-employees to be accounted for based on the fair value of the related stock
or the fair value of the services at the grant date, whichever is more readily
determinable in accordance with ASC Topic 718.

Foreign Currency Translation:
The consolidated financial statements of the Company are presented in United
States Dollars ("USD"). The functional currency for the Company is USD for all
entities other than Mission-Media Limited whose operations are based in the
United Kingdom and their functional currency is British Pound Sterling ("GBP").
Transactions in currencies other than the functional currencies are recorded
using the appropriate exchange rate at the time of the transaction. All assets
and liabilities are translated into USD at balance sheet date, stockholders'
equity is translated at historical rates, and revenue and expense accounts are
translated at the average exchange rate for the year or the reporting period.
The translation adjustments are reported as a separate component of
stockholders' equity, captioned as accumulated other comprehensive (loss)
income. Transaction gains and losses arising from exchange rate fluctuations on
transactions denominated in a currency other than the functional currency are
included in the statements of operations.

The relevant translation rates are as follows: at the date of the Mission-Media
Holdings Ltd. transaction (August 1, 2022), the Company used a closing rate of
$1.217670 US$:GBP, and a yearly average rate of $1.285833 US$:GBP; for the year
ended June 30, 2022, closing rate at $1.219050 US$:GBP, yearly average rate at
$1.330358 US$:GBP, for the year ended June 30, 2021, closing rate at $1.382800
US$:GBP, yearly average rate at $1.346692 US$:GBP.


At the period-end date of December 31, 2022, the Company did not have any subsidiaries that used a foreign functional currency.

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