* Mars announces partnership with Tripadvisor, connecting today's pet parents with better travel experiences
* Launching as part of the Mars brand CESAR Canine Cuisine commitment to make the world a more dog-friendly place
* New Pet Travel Hub will connect pet parents with local adventures, and support businesses looking to accommodate them
* With 33% of pet parents altering travel plans because of pets, the partnership looks to address key pain points in traveling with our much-loved companions1
* Partnership celebrated via the launch of Tripadvisor's new
Through a new co-branded digital hub, consumers will be inspired by and connected to pet-friendly communities across Tripadvisor's platform, while businesses will be encouraged to realize the cultural, well-being and financial benefits of becoming pet-friendly. Despite 73% of
The collaboration furthers the broader Mars Petcare Purpose: A BETTER WORLD FOR PETS, and the CESAR brand's commitment to making the world a more dog-friendly place, by improving the experience of traveling with pets at every step of the journey. It's the result of a significant investment from Mars to accelerate the digital transformation of its pet nutrition business to meet the needs of the increasingly 'always-connected' pet parent.
'At Mars, we're dedicated to becoming the most digitally enabled, pet parent-centric organization, which means collaborating with innovators like Tripadvisor to transform the pet parent experience,' says
Shaping the future of pet-friendly travel
Travel remains a highly researched topic for today's pet owner - in the
The partnership serves to help bridge this gap, using digital technology to connect consumers with pet-friendly options, helping to guarantee a better travel experience for pets, their parents and the businesses that want to support them. Partnership features include:
A new consumer hub, available online or through Tripadvisor's mobile app, offering a one-stop resource for pet-friendly travel. Specifically:
City guides developed in partnership with CESAR, featuring pet-friendly travel tips and attractions in BETTER CITIES FOR PETS-certified
An enhanced AI Trip Builder for users to build a pet-friendly trip in minutes with a personalized itinerary guided by traveler tips and reviews.
A hub for businesses to discover the benefits of welcoming pets, including how to become pet friendly on Tripadvisor, how to accommodate pets, and how to ensure consumers know that they can visit with their animal companion.
The launch of a new coveted Travelers'
'We know our travelers love their pets and are looking for hotel and restaurant recommendations to make sure they can enjoy every part of their adventure together,' says
The CESAR brand - which believes that the best life is a shared life - made a commitment in 2022 to make the world a dog-friendly place, so that people and their pets can always be together. Today marks a huge milestone in delivering this commitment, by partnering with Tripadvisor on the launch of the new Traveler's
1
2 GWI; US based TA users; 2023
3 Tripadvisor internal data
4
*Partnership held between Tripadvisor and
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About CESAR Canine Cuisine
CESAR Canine Cuisine is a high-quality line of premium dry and wet dog food and dog treats for smallto medium-sized dogs. The CESAR brand wants to transform mealtime into moments of shared joy by providing irresistible taste and unparalleled variety all dogs love. The CESAR brand offers a wide variety of irresistible wet food flavors through their classic tray offerings, including the HOME DELIGHTS line that features comfort food favorites. The SIMPLY CRAFTED range is designed to give dogs a simple and tasty meal complement, while WHOLESOME BOWLS meals are a healthy and culinary inspired meal or dry kibble topper. The brand also offers three flavors in their dry food line. To learn more, visit www.cesar.com.
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