Toople Plc announced the launch of a new cloud business telephony service for its SME target audience and wholesale customers. Through the Company's business phone system, built on a broadcloud platform, Toople is launching two simple propositions: Toople.com Classic and Toople.com Premium. Both propositions provide an efficient way for small businesses to have a reliable, maintenance free phone system that requires minimum capital expenditure and no advance payment. With the addition of Toople's telephony service, the Company now offers a full, unified communications package to its target market. This service is forecasted to stimulate further customer acquisition. The 16 November 2016 Trading Update reported that Toople was provisioning over 200 new orders on average per month across its channels, with an increased average monthly order rate targeted by the Directors for 2017. The services also offers the added ability to cross sell and up sell into the existing customer base, which the business is already seeing early signs of success with. These products can be ordered on line or over the phone, with unlimited calls bundles for a fixed monthly fee and come with the Handset included in the seat price. Toople.com Premium provides customers with full phone system functionality and mobility via an additional IOS or Andriod app on their mobile, tablet or laptop. Customers will be able to take their office with them on any device, ensuring they never miss a call.