TiVo Corporation announced the availability of the Audience Management Platform (AMP) that delivers on the promise of optimized audience targeting and data-driven TV. The platform is a data-agnostic system that enables revenue management executives, media planners and service providers to increase profitability through more precise, data-driven audience targeting and more effective ad inventory allocation. Audience Management Platform provides an advanced end-to-end inventory management and media planning system with advanced predictions to find audiences in future campaigns, helping clients to seamlessly achieve data-driven audience guarantees. It uses optimization to ensure optimal inventory allocation that maximizes revenue and maximizes impact for the advertiser. It activates inventory using multiple data sources, including first, second and third-party data, giving clients control and flexibility as advertisers require more precision and accountability.