Thinkific announced a series of platform updates and feature enhancements to its enterprise customer education solution, Thinkific Plus. Building on the growth momentum of the Plus business, these improvements are designed to make it easier to get started and enhance functionality for its rapidly expanding base of SMEs and enterprise customers. Thinkific Plus provides a powerful platform for organizations building external training programs to accelerate their customer onboarding, reduce churn, and fuel growth.

Thinkific Plus, which saw growth reach 28% in first quarter of 2024, caters to a broadening array of notable clients with recent additions including Columbia University, the New Zealand Parliament, go-to-market AI platform, CopyAI, and global task automation firm, Make.com. As the demand for comprehensive digital learning solutions rises, Thinkific unveiled its all new open API which allows enterprise customers flexibility to customize and shape their educational environments. By integrating seamlessly with existing tools, the API facilitates actionable insights through rich data analytics and the development of custom applications.

This enables organizations to build out highly personalized educational experiences that are beyond what many Learning Management System (LMS) providers can deliver. The Plus platform has also recently introduced several new features designed to boost user engagement. Features include advanced customization options such as digital badges (to encourage learning and reward participation), notifications, in-course pop-ups, and timers, all designed to empower educators to create more interactive and 'sticky' learning experiences.

Additionally, Thinkific has built SCORM functionality (Sharable Content Object Reference Model), an e-learning standard that ensures content can be seamlessly integrated across various LMSs, making it easier to migrate to Thinkific from other platforms. It also supports the use of third-party content authoring tools, such as Rise 360, Storyline and Adobe Captivate, to drive higher learning engagement by creating interactive experiences such as games, choose-your-own-adventure paths and simulations. This delivers on Thinkific's promise to help customers get started quickly by accelerating their onboarding, reducing churn and fueling their bottom line.