The Planting Hope Company Inc. announced that The GIANT Company is adding Hope and Sesame Sesamemilk and RightRice Veggie Rice to select store sets across the Mid-Atlantic states, including Pennsylvania, Maryland, Virginia, and West Virginia. The grocer is adding Hope and Sesame Sesamemilk in shelf-stable 32oz cartons in both Barista Blend and Chocolate flavors in up to 148 stores, adding 296 TDP, and is adding RightRice Veggie Rice in six flavors in up to 142 stores for a total of 852 new TDP. In total, this new distribution will add 1,148 TDP for Planting Hope's products. Hope and Sesame Sesamemilk and RightRice Veggie Rice have both achieved distribution gains in the
United States and Canada throughout 2022. The Mid-Atlantic region is one of the densest and most populous areas of consumers in the United States; positioning both brands in this geography helps to access a core consumer that is looking for more plant-based and natural products as part of the growing flexitarian diet movement. `Flexitarian' consumers are not abandoning animal proteins altogether, but simply making conscious choices to consume more plant-based proteins in their diets, for reasons ranging from taste to nutrition to dietary and sustainability concerns.