The Aaron's Company, Inc. reached a significant milestone in its nationwide rollout of the new GenNext concept with its 100th location opening in Largo, Fla. GenNext stores feature the best new designs including larger, brighter, and easier-to-navigate main showrooms stocked only with new furniture, appliances, and electronics. The concept also includes new technology related to decisioning, expanded assortment and payment systems, providing a best-in-class experience for shoppers.

In their initial year, GenNext locations nationwide are collectively experiencing more than a 20% increase in sales over the traditional Aaron's stores.