The Board of Television Broadcasts Limited expects profit attributable to equity holders of the company for the year ending 31 December 2016 to decrease by approximately 55% to 65% when compared to the year ended 31 December 2015 for the following major reasons: Owing to a prolonged economic downturn in Hong Kong since the last quarter of 2014, the advertising market has remained weak throughout the year to date which adversely affected the Group's revenue under the Hong Kong TV broadcasting segment. Due to the relatively fixed cost structure of this business segment, the expected drop of revenue on a year-on-year basis of close to HKD 400 million, representing a decrease of approximately 13%, will directly impact the segment profit for the year ending 31 December 2016; The broadcast of the Rio 2016 Olympic Games on TVB's channels contributed to an under-recovery of costs of approximately HKD 150 million (which is in line with the estimation made in the announcements dated 23 March 2016 and 24 August 2016). As of 4 December 2016, the number of users of myTV SUPER service via set-top boxes and mobile apps has exceeded 2,000,000, which is substantially better than the previously estimated target of 1,400,000 users by November 2017. Due to the better than anticipated business progress, the start-up loss under myTV SUPER OTT service for the period from launch on 18 April 2016 to 31 December 2016 is estimated to decrease from approximately HKD 100 million to approximately HKD 50 million. In 2015, exceptional items arising from the disposal of 53% equity interest in Liann Yee Production Co. Ltd. ("Liann Yee"), the Taiwan operations; the impairment on loans to and amounts due from an associate TVB Network Vision Limited, the operator of the Group's Hong Kong pay TV business; and other items had resulted in a net exceptional gain of HKD 410 million. In 2016, exceptional items arising from the disposal of the remaining 47% equity interest in Liann Yee, and the disposal of the property interest in Neihu District of Taipei City, resulted in a net gain of HKD 292 million only.