Telaria, Inc. revised earnings guidance for the third quarter of 2018 and full year 2018. For the quarter, announced that its third quarter 2018 results are expected to be below its previously issued guidance, with revenue now expected to be between $13.0 million and $13.5 million, and adjusted EBITDA between a loss of ($0.5) million and break even. Preliminary results indicate that CTV contributed approximately 26% of revenue in the third quarter, up from 6% a year ago, driving eCPM to more than $12.30 compared to $11.40 in the prior year period. The underperformance in revenue was driven by two key factors: The strategic decision to remove certain desktop video publishers from the Telaria platform in order to focus exclusively on premium content that meets the Company’s industry leading quality standards, combined with a slower than anticipated shift in buyers’ spending patterns towards this premium focus; and The inability to more rapidly scale the Company’s agency and brand demand sales force during the quarter, which negatively impacted its ability to fully monetize the platform. The company is also revising its full year guidance with revenue now expected to be between $50.0 and $52.0 million, and EBITDA between a loss of ($5.0) and ($3.0) million.