5 Star Nutrition, a wellness brand, is deploying NewStore's omnichannel platform for omnichannel customer and associate experiences around point of sale, inventory, fulfillment and clienteling

The lifestyle company will be able to deliver a connected and seamless customer experience across all channels, allowing shoppers to buy where, how and when they want, according to a press release.

NewStore is an omnichannel platform, with POS, order management, inventory, fulfillment and clienteling in a single cloud system.

"Our mission from the beginning has been to deliver outstanding results for our customers, which begins with the in-store experience," Drew Powell, CEO of Defyned Brands and 5 Star Nutrition, said in the release. "We set out to find a modern solution with a forward-looking partner to enable a true omnichannel experience for our customers and associates, and have found that in NewStore. We are excited about this partnership as well as our omnichannel growth with a reliable and performant platform as the foundation."

The platform will allow the retailer to incorporate historically store-only products into its web assortment. The precise inventory and order management will also be integral to future offerings related to subscriptions and loyalty.

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