+------------------------------------------------+
| TR-1: NOTIFICATION OF MAJOR INTEREST IN SHARES |
+------------------------------------------------+

+--------------------------------------------------------+---------------------+
|1. Identity of the issuer or the underlying issuer of   |Sport Media Group plc|
|existing shares to which voting rights are attached:    |                     |
+--------------------------------------------------------+---------------------+

+------------------------------------------------------------------------------+
|2 Reason for the notification(please tick the appropriate box or boxes):      |
+----------------------------------------------------------------------+-------+
|                                                                      |       |
|An acquisition or disposal of voting rights                           |   X   |
+----------------------------------------------------------------------+-------+
|                                                                      |       |
|An acquisition or disposal of qualifying financial instruments which  |       |
|may result in the acquisition of shares already issued to which voting|       |
|rights are attached                                                   |       |
+----------------------------------------------------------------------+-------+
|                                                                      |       |
|An acquisition or disposal of instruments with similar economic effect|       |
|to qualifying financial instruments                                   |       |
+----------------------------------------------------------------------+-------+
|                                                                      |       |
|An event changing the breakdown of voting rights                      |       |
+----------------------------------------------------------------------+-------+
|                                                                      |       |
|Other (please specify):                                               |       |
+----------------------------------------------------------------------+-------+

+--------------------------------------+---------------------------------------+
|3. Full name of person(s) subject to  |Lloyds Banking Group plc               |
|the notification obligation:          |                                       |
|                                      |                                       |
+--------------------------------------+---------------------------------------+
|4. Full name of shareholder(s) (if    |See Section 9.                         |
|different from 3.):                   |                                       |
|                                      |                                       |
+--------------------------------------+---------------------------------------+
|5. Date of the transaction and date on|26 January 2010                        |
|which the threshold is crossed or     |                                       |
|reached:                              |                                       |
|                                      |                                       |
+--------------------------------------+---------------------------------------+
|6.Date on which issuer notified:      |27 January 2010                        |
|                                      |                                       |
+--------------------------------------+---------------------------------------+
|7. Threshold(s) that is/are crossed or|Direct/Indirect holdings reduced to    |
|reached:                              |below 15%                              |
|                                      |                                       |
+--------------------------------------+---------------------------------------+

+--------------------------------------------------------------------------------+
|8. Notified details:                                                            |
+--------------------------------------------------------------------------------+
|A: Voting rights attached to shares                                             |
|                                                                                |
+------------+---------------------+---------------------------------------------+
|Class/type  |Situation previous   |Resulting situation after the triggering     |
|of          |to the triggering    |transaction                                  |
|shares      |transaction          |                                             |
|            +----------+----------+---------+-------------------+---------------+
|if possible |Number    |Number    |Number   |Number of voting   |% of  voting   |
|using       |of        |of        |of shares|rights             |rights         |
|the ISIN    |Shares    |Voting    +---------+---------+---------+------+--------+
|CODE        |          |Rights    |Direct   |Direct   |Indirect |Direct|Indirect|
+------------+----------+----------+---------+---------+---------+------+--------+
|Ord 0.25p   |          |          |         |         |         |      |        |
|Shares      |15,666,738|15,666,738|9,052,273|9,052,273|5,621,474|9.158%|5.687%  |
|            |          |          |         |         |         |      |        |
|GB00B11FCP94|          |          |         |         |         |      |        |
+------------+----------+----------+---------+---------+---------+------+--------+

+-------------------------------------------------------------------------+
|B: Qualifying Financial Instruments                                      |
+-------------------------------------------------------------------------+
|Resulting situation after the triggering transaction                     |
|                                                                         |
+-----------------+----------+----------+---------------------+-----------+
|Type of financial|Expiration|Exercise/ |Number of voting     |% of voting|
|instrument       |date      |Conversion|rights that may be   |rights     |
|                 |          |Period    |acquired if the      |           |
|                 |          |          |instrument is        |           |
|                 |          |          |exercised/ converted.|           |
|                 |          |          |                     |           |
+-----------------+----------+----------+---------------------+-----------+
|                 |          |          |                     |           |
+-----------------+----------+----------+---------------------+-----------+

+------------------------------------------------------------------------------+
|C: Financial Instruments with similar economic effect to Qualifying Financial |
|Instruments                                                                   |
+------------------------------------------------------------------------------+
|Resulting situation after the triggering transaction                          |
|                                                                              |
+---------------+--------+----------+----------+--------------+----------------+
|Type of        |Exercise|Expiration|Exercise/ |Number of     |% of voting     |
|financial      |price   |date      |Conversion|voting        |rights          |
|instrument     |        |          |period    |rights        |                |
|               |        |          |          |instrument    |                |
|               |        |          |          |refers to     |                |
+---------------+--------+----------+----------+--------------+-------+--------+
|               |        |          |          |              |Nominal| Delta  |
|               |        |          |          |              |       |        |
|               |        |          |          |              +-------+--------+
|               |        |          |          |              |       |        |
+---------------+--------+----------+----------+--------------+-------+--------+

+-------------------------------------------------------+
| Total (A+B+C)                                         |
|                                                       |
+-------------------------+-----------------------------+
| Number of voting rights | Percentage of voting rights |
+-------------------------+-----------------------------+
| 14,673,747              | 14.846%                     |
+-------------------------+-----------------------------+

+------------------------------------------------------------------------------+
|9. Chain of controlled undertakings through which the voting rights and/or the|
|financial instruments are effectively held, if applicable:                    |
+------------------------------------------------------------------------------+
|13,356,588 shares (13.513%) are under the control of Scottish Widows          |
|Investment Partnership Ltd, a wholly owned subsidiary of Scottish Widows Group|
|Ltd, a wholly owned subsidiary of Lloyds TSB Bank plc, a wholly owned         |
|subsidiary of Lloyds Banking Group plc (Direct/Indirect Interests).           |
|                                                                              |
|Within these holdings, 7,673,990 shares (8.541%) are managed on behalf        |
|of Clerical Medical Managed Funds Limited, a wholly owned subsidiaries of HBOS|
|Financial Services Limited, a wholly owned subsidiary of HBOS Insurance &     |
|Investment Group Limited, a wholly owned subsidiary of HBOS plc,a wholly owned|
|subsidiary of Lloyds TSB Bank plc, a wholly owned subsidiary of Lloyds Banking|
|Group plc. These holdings are therefore disclosed as an overall Direct        |
|Interest.                                                                     |
|                                                                              |
|                                                                              |
|                                                                              |

+------------------------------------------------------------------------+
| Proxy Voting:                                                          |
|                                                                        |
+------------------------------------------------------------------+-----+
| 10. Name of the proxy holder:                                    | N/A |
|                                                                  |     |
+------------------------------------------------------------------+-----+
| 11. Number of voting rights proxy holder will cease to hold:     | N/A |
|                                                                  |     |
+------------------------------------------------------------------+-----+
| 12. Date on which proxy holder will cease to hold voting rights: | N/A |
|                                                                  |     |
+------------------------------------------------------------------+-----+

+-----------------------------+------------------------------------------------+
|13. Additional information:  |Notification using the Total Voting Rights      |
|                             |figure of 98,842,383                            |
+-----------------------------+------------------------------------------------+
|14. Contact name:            |Matthew Wilson                                  |
|                             |                                                |
+-----------------------------+------------------------------------------------+
|15. Contact telephone number:|0113 235 7729                                   |
|                             |                                                |
+-----------------------------+------------------------------------------------+



[HUG#1378664]