SPI Energy Co., Ltd. announced its board of directors has appointed Joseph R. Mitchell as its new chief executive officer, effective on Feb. 15, 2021. Mitchell's 30 years of automotive industry experience includes 20 years directly in the EV market. He started his career with Ford Motor Company of Canada in Operations and Quality and had a number of positions of increasing responsibility throughout the US, Canada, and Mexico. In 2012, Mitchell joined UQM Technologies. In 2015, he took over as President and CEO of UQM and led the company to win a number of major commercial EV contracts globally.