“It turns out that the Expo was a more important success than we knew,” commented
As the Company will outline in more detail in coming communications,
Green continued, “The average bounce rate in the CBD industry exceeds 60%. That’s a staggering impediment to reliable results for many entrepreneurs in the space. And it derives from doubt. Consumers start to question themselves when they get to the cart. ‘Am I buying the right CBD product for me?’ ‘Did I choose one powerful enough for my needs?’ Frustration. A declaration of defeat. The browser window gets shut down. We know this – the research is clear. Our software plug-in will help consumers reach the finish line in the CBD ecommerce experience with the confidence to close the transaction. As we pile up case studies, our job will get easier and easier because we will be able to show prospective brand partners how much lower that bounce rate can be, and how much more that implies in terms of sales.”
Management notes that, in coming weeks, the Company will be launching the beta version of its platform technology, which was successfully demoed at the Expo. That technology is being developed in partnership with
“We are committed to bridging two key gaps,” concluded Green. “There’s a gap between novice shoppers and new producers, driven by a lack of knowledge capital on both sides. And there’s a gap between the CBD industry and other more established consumer product industries that’s fundamentally about trust and reliability of ingredients. We have cultivated a truly unique position as a solution to both of those gaps. And that’s a powerful place to be given the dramatic growth that still lies ahead for this industry.”
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Forward-Looking Statements
This press release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such statements include, but are not limited to, any statements relating to access to capital, liquidity, increased visibility, our growth strategy and product development, updates on the CRADA, and any other statements that are not historical facts. Forward-looking statements are based on management's current expectations and are subject to risks and uncertainties that could negatively affect our business, operating results, financial condition and stock price. Factors that could cause actual results to differ materially from those currently anticipated are: risks related to our growth strategy; risks relating to the results of research and development activities; our ability to obtain, perform under and maintain financing and strategic agreements and relationships; our dependence on third-party suppliers and partners; our ability to attract, integrate, and retain key personnel; the early stage of products under development; our need for substantial additional funds; government regulation; patent and intellectual property matters; competition; as well as other risks described in our
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