Sleep Country Canada Holdings Inc. announced the appointment of Craig De Pratto as Chief Financial Officer, effective September 9, 2019. Craig will report to Sleep Country's CEO David Friesema and will serve on the company's senior leadership team. Craig will lead the finance function and work with the executive team to set the overall business strategy. Craig held the position of Chief Financial Officer at Freshii from 2014 to 2019. During this time, Craig played a central role throughout a period of rapid growth, and successfully guided the Company through their 2017 Initial Public Offering. Craig has also held progressive positions of Vice-President of Finance and Administration and Director Finance and Administration at Freeze-Dry Foods Limited from 2011 to 2014.