SLANG Worldwide Inc. Appoints Hilal Tabsh as Chief Revenue Officer
June 18, 2021 at 06:58 pm IST
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SLANG Worldwide Inc. announced the appointment of Mr. Hilal Tabsh as the Company's Chief Revenue Officer ("CRO"), effective immediately. As a 20-year Consumer Packaged Goods (CPG) industry veteran, Mr. Tabsh brings a wealth of experience in leadership, strategy development, and expertise in sales, marketing, and distribution to his new role. Before joining SLANG, Mr. Tabsh worked as a Senior Vice President at BellRock Brands USA, a CPG platform within the global, legal cannabis industry. In this role, he led sales, marketing, and distribution efforts, coupled with the development of the company's e-commerce strategy, and was able to grow the distribution footprint by 10X during his time in the role. Prior to this role, Mr. Tabsh was a Co-Founder and Partner at Limitless, a company based in Chicago. He helped develop Limitless lightly caffeinated sparkling water, which grew rapidly and was eventually acquired by Keurig Dr. Pepper in less than three years for an undisclosed amount. Previously, Mr. Tabsh served eight years as the Head of Sales and Marketing for Red Bull North America, a subsidiary of Red Bull GmbH. In this role, he successfully managed 152 team members under his direct responsibility and over 200 distribution partners that were key to growing the Red Bull footprint across the U.S. He was responsible for partner development, product launches, sales and distribution strategies and goals. Mr. Tabsh also worked for seven years at Red Bull UAE, based in Dubai, United Arab Emirates, serving as Director of Sales and Marketing Strategy.
SLANG Worldwide Inc. is a Canada-based cannabis consumer packaged goods company with a portfolio of various brands. The Company owns, licenses and/or markets five brands, which serve three categories: flower, inhalable concentrates and ingestible. Its portfolio consists of three distinct consumer packaged goods (CPG) brands, one retail brand and a product portfolio of 30 stock keeping units (SKUs). The Company brings its products to market through three channels: Core Markets-Colorado and Vermont, Emerging Markets-Strategic Partnerships in nine States and THC Free-Distribution & Ecommerce. Its Core Markets include Colorado and Vermont. Its Emerging Markets include Florida, Maine, New Mexico, Michigan, Pennsylvania, Washington, West Virginia, Maryland and Puerto Rico. Its THC Free includes dry herb vaporizer, the Firefly 2+, line of Alchemy Naturals CBD gummies, as well as batteries and various other product components including packaging and hardware.