British Sky Broadcasting Group PLC

British Sky Broadcasting Group plc (the "Company")

The Company announces that it received notification, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they had purchased ordinary shares in the Company on 25 January 2013 at a price of 803 pence per share, pursuant to trading plans, as detailed below:

Name of Director

Number of shares purchased

Date of entry into trading plan

Total number of shares held in the Company following the transaction

Nicholas Ferguson

579

10 August 2009

19,126

Andrew Higginson

73

10 August 2009

6,205

Martin Gilbert

126

06 December 2011

1,737

Lord Wilson of Dinton

145

10 August 2009

4,414

Daniel Rimer

758

10 August 2009

19,108

Matthieu Pigasse

142

08 December 2011

1,930

Tracy Clarke

67

19 June 2012

565

David Lewis

94

16 November 2012

246

These transactions took place in London.

Enquiries:

Zainab Odutola

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000


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