British Sky Broadcasting Group PLC

British Sky Broadcasting Group plc (the "Company")

The Company announces that it received notification, in accordance with DTR 3.1.2R and paragraph 26 of the Model Code, from the following Independent Non-Executive Directors of the Company, that they had purchased ordinary shares in the Company on 26 October 2012 at a price of 722.5 pence per share, pursuant to trading plans, as detailed below:

Name of Director

Number of shares purchased

Date of entry into trading plan

Total number of shares held in the Company following the transaction

Nicholas Ferguson

618

10 August 2009

17,392

Andrew Higginson

78

10 August 2009

5,932

Martin Gilbert

111

06 December 2011

1,404

Lord Wilson of Dinton

81

10 August 2009

4,118

Daniel Rimer

463

10 August 2009

17,485

Matthieu Pigasse

126

08 December 2011

1,552

Jacques Nasser

79

10 August 2009

4,214

Tracy Clarke

68

19 June 2012

370

These transactions took place in London.

Enquiries:

Mark Chambers

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000


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